One of my favorite things about online video is how quickly it evolves, changes, and matures. We've mentioned Aim High a few times recently, the web series from McG that has dabbled in using viewers' photos and details from their Facebook accounts within the show itself. Well "Take This Lollipop" is a slightly-more advanced, horror take on a similar theme.
Take This Lollipop… If You Dare
The Take This Lollipop experience begins at TakeThisLollipop.com, which looks like this:
To truly experience Take This Lollipop, you'll need to sign into your Facebook account and grant access. And that's exactly the way the film creeps you out. Because there's a stalker in the video… and granting Facebook access to Take This Lollipop personalizes the creepy stalker-ness by having that character stalk you, the viewer.
Here's an example of what it looks like, just in case you're not interested in becoming part of the story yourself:
You can see how that might add another layer of creepiness once the pictures are of you and the Google map is to your location.
This is pretty good timing for Halloween, as people are already primed to be on the lookout for fun and scary videos to send their friends. I don't know much about how the technology works on their end, but the concept is simple enough–let the viewer truly immerse themselves in the story by becoming part of the story.
This kind of think gets me pretty excited, because it opens up a whole world of possibilities for the future of interactive and personalized video content.