Secrets of Success from HuffPost Live and YouTube Stars [Reel Web #53]

Secrets of Success from HuffPost Live and YouTube Stars [Reel Web #53]

In this week's Reel Web, we discuss several exciting online video-related news items from the past week including; multiple updates at YouTube, new online video stats for July that show record online video viewing, the Huffington Post's launch of their daily "HuffPost Live" streaming show, secrets of success from top YouTubers, and much, much more.

Lessons from HuffPost Live Streaming Show

As we’ve discussed before, Huffington Post’s is planning to live stream 12 hours a day, every weekday about the news and current events.  It’s not without some of the glitches and bugs which are expected in the first week when doing this type of epic project.  If you haven’t tried it yet, you should for a little bit.  It’s has both interaction and engagement…This is the key!   They’re pulling people in from Skype and from Google+ Hangouts and talking about what’s happening.  Whether you’re live streaming, just doing this for fun, or doing it as a hobby, they’ve shown how you need to make your videos pull people in and interact with what they’re watching.

YouTube Updates, Announcements, Etc...

Tags Removed from YouTube's Video Watch Pages

Recently, they removed tags from the Watch Page on all the videos on YouTube.  Why?  Well, they removed it because the truth is that the average person on YouTube doesn't care.  They don’t look at tags.  They’re still very important, so if you’re a creator make sure you still use the tags the same way you always did.  If you really need know what someone’s tags are, you can right click anywhere on the page on the video, go to “view source,” and you’ll find them in the Meta data there.  They’re just not available on the front end to the average user anymore.   Most people don’t browse videos on YouTube by clicking on the tags.

European YouTube Next Up Contest

European YouTube creators are going to be very excited about the fact that YouTube is now opening up another round of YouTube Next Up.  Next Up has been very successful in the past for finding and launching YouTubers from being just hobbyists to having full-time careers on YouTube.  If you have at least 5,000 subscribers and want to be a part of this competition, you’ll find a link below and you can find more details there.  If you’re selected as one of the winners you get a lot of cool stuff including an all expenses paid trip to London to visit the YouTube Headquarters.  There you’ll get a lot of one-on-one training and access to a really state of the art facility to make your videos.

New YouTube App for Play Station 3

If you’re a PlayStation 3 fan and you don’t have an Xbox 360, you may have been envious of all the YouTube goodness we’ve been experiencing on the Xbox.  Finally, you get your turn.  A new YouTube app has come to PlayStation 3 and includes a lot of the cool things.   It includes your subscriptions, search videos, using your phone as a remote, as well as browse and using YouTube on your TV through your console, which is a very pleasant experience.   If you have a Play Station 3, you should check out this app.

YouTube Releases Video Scheduling Feature for Monetized Users

Another feature that YouTube just rolled out is the ability for everyone who monetizes their videos on YouTube to be able to schedule their videos to be published at a date sometime in the future.  This has been available for full partners for a while now, but now it is being rolled out to everyone.  This is just another step in the right direction to make a level playing field for all people on YouTube.  Having the feature to be able to schedule and publish videos to go live at a certain date in the future, makes your schedule so much more flexible and easier.  You don’t have to wait until a certain time to click publish, and then have to quickly do all the annotations, a thumbnail, and description tag before it was finished uploading and goes live.

Web Show, “What’s Trending,” Goes Daily

If you've been developing content for YouTube for any length of time, you've definitely heard of Shira Lazar and her, “What’s Trending” show and The Partners Project.  Her “What’s Trending” show, which has typically been a weekly live show, is now moving to be a daily live show.  It’s no longer just going to be about what’s trending in online Social Media in general, but it’s going to be focused specifically on YouTube.  There are a lot of people who are doing incredible things on YouTube.  YouTube, as most of us know, struggles at having a really solid discovery platform where really good stuff stands out and people get to get noticed or discovered.  They’re trying to pick out the best of the best from YouTube and just helping those to rise to the surface

Video Basics & Secrets from YouTube's Brightest Stars

There are some lessons to be learned from some of the best YouTubers out there.  For example, from Ray William Johnson, we learned that you’ve got to find content that’s worth sharing and give them your own original perspective and angle on it which they can’t get from anywhere else.  From Jenna Marbles, how authenticity has really built her presence and community on YouTube and a whole bunch of other things.  Check out the link for some information from the top YouTubers .  Then adopt and modify for yourself.

Record Online Video Viewing Numbers in July

Online video is growing very rapidly and ComScore’s new data just came out from last month about the viewing habits in July.  Apparently we broke another record.  Although online video viewing is typically lower in the summer while families are on vacation and out of school, we still saw 184 million viewers of online video for July.  That accounts for about 36.9 billion videos watched, and for 22.2 average hours per viewer.   This should encourage those of you who have seen your views plateau to keep plugging, because the industry is still growing.  There is plenty of space for everyone to have their content seen, loved, shared, and appreciated by the viewers.

Advertising Headlines that Make You Rich

It is important if you’re on YouTube to craft good titles.  There’s an example on that link of a video that would have never gone viral if it didn’t have the title that it has.  This title can make your video.  People click it because of the title, they watch it, and they share it.  If the example would have had another title, wouldn’t have worked.  The title sets the context for the whole video.

QUESTION: What do you think of the new PS3 YouTube app? And how do you keep your audience engaged?


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View The Full Video Transcript:

On this week’s look at the Reel Web we’re going to look at why YouTube decided to remove tags from the Watch Page of all their videos plus a whole bunch of other resources. Anyone who’s on YouTube, you won’t want to miss these. All coming up.

Hey guys! My name is Tim Schmoyer and welcome again to another week of the Reel Web where every week we just highlight for you guys some of the online video news from the week before. This week we have like 12 stories to cover. So let’s get through them as quickly as possible. You’ll find links to all these in the description below this video here on YouTube or ReelSEO.com wherever you’re watching this.

But before we get into all that awesome goodness, I want to remind you guys that this coming Thursday we’re going to be doing a live Google+ Hangout on air. It will be here on our YouTube channel, so you can just come right here and watch it. Or we would love for you guys to visit the registration page below this video so we can have a record of your coming. What we want to do is do a lot of Q & A interaction, this type of feedback and hearing from you guys; maybe check out a couple of your channels and talk about them. But just basically answer all the questions that you guys have about video marketing, YouTube, video SEO and anything that we can help you with. It’ll be myself, Mark Robertson and Ronnie Benson, who does kind of the Google+ for us and a whole bunch of other things. So go register below and let us know your question, if you think you have one you want to discuss with us ahead of time. We’ll do our best to filter you into the live Hangout with us so we can actually talk about your question and move on to other stuff as well. So please register. We’d love to hang out with you and we’re looking forward to doing that this Thursday, live right here at YouTube.com/ReelSEO.

So a bunch of updates concerning YouTube: The first one is that they removed tags from the Watch Page you know on all the videos on YouTube. And a lot of people are like, “Why? I can’t scrape them now and copy and paste them to mine until mine shows up related next to theirs,” which wasn’t really working as much anyway anymore. But the removed it because honestly the average person on YouTube doesn’t care; they don’t look at tags. They’re still very important, so if you’re a creator make sure you still use the tags the same way you always did. And if you really need know what someone’s tags are, you can just kind of right click anywhere on the page on the video and just go to view source and you’ll find them in the Meta data there and you’ll just find where the tags are. They’re just not available on the front end to the average user anymore because I mean honestly, do any of you guys browse videos on YouTube by clicking on the tags. I never have; I don’t think most people do.

A couple of things I know you European YouTube creators are going to be very excited about is that YouTube is now opening up another round of YouTube Next Up. Next Up has been very successful in the past for finding and launching YouTubers from being kind of just hobbyists to fulltime careers on YouTube. So if you have at least 5,000 subscribers and want to be a part of this competition, this contest for the next round of Next Up in Europe, you’ll find a link below and you can find more details there. If you’re selected as one of the winners you get a lot of cool stuff including an all expenses paid trip out to London to visit the YouTube Headquarters there and get a lot of one on one training and access to a really state of the art facility to make your videos, for like a whole week. So it’s really awesome. Go check it out.

For those of you guys who are PlayStation 3 fans and you don’t have an Xbox 360 and you’ve just been envious of all the YouTube goodness that we’ve been experiencing so far on the Xbox. It’s finally your turn. A new YouTube app has come to PlayStation 3 and includes a lot of the cool things you would expect finally from an official YouTube app for PlayStation, including your subscriptions, you can search videos. And the cool thing that I’ve enjoyed about using YouTube on my Xbox is the ability to use my phone as a remote. That ability is also available on the PlayStation 3’s version of the YouTube app. It really does make browsing and viewing YouTube on your TV through your console a very pleasant experience rather than using the remote to type in letter by letter and having to push all those little buttons to get exactly where you want to go. The phone makes it a wonderful experience. So I’m happy for all you PlayStation 3 people. I don’t have a PlayStation 3 myself, so if you do and you check out this app, please comment below and let me know what it’s like. Do you like it? Does it work well? Is it smooth? Playback quality looks fine? Do you like using your phone? Just tell me what you feel about the whole experience. I’d love to hear from you guys.

Another feature that YouTube just rolled out that I was super excited about—and apparently not too many other people have been talking about— is the ability for everyone who monetizes their videos on YouTube to be able to schedule their videos to be published at a date sometime in the future. This has been available for full partners for a while now, but now it is being rolled out to everyone. This is just another step in the right direction for there kind of to be a level playing field among all people on YouTube. Custom thumbnails are coming eventually as a lot of us know; we’re looking forward to that. But I really think, at least when I got the feature to be able to schedule publish videos to go live at a certain date in the future, it just made my schedule so much more flexible, so much easier. I didn’t have to wait until a certain time to sit there and click publish and then have to quickly do all the annotations, a thumbnail, and description tag before it was finished uploading, before it went live to everybody. This is awesome and I hope you guys enjoy it. I use it here at ReelSEO, my personal blog channel and other channels that I’m part of all the time.

Any of you guys who’ve been developing content for YouTube for any length of time have definitely heard of Shira Lazar and her What’s Trending show and The Partners Project. She’s been doing a lot of awesome stuff and her What’s Trending Show, which has typically been a weekly live show, is now moving to be a daily live show.

[Music]

What I’m especially excited about is that it’s not longer just going to be about what’s trending in online Social Media in general, but it’s going to be focused specifically on YouTube. They say there are lots of people out there who are doing lots of incredible things on YouTube. But YouTube as most of us know struggles at having a really solid discovery platform in place that lets the really good stuff really stand out and getting people noticed and used in helping them really become discovered. So that’s partly what they’re trying to do and just trying to pick out the best of the best from everyday on YouTube and just helping us rise to the surface saying: Here’s what’s trending. Here’s what you should know about from the awesome people in the community on YouTube. I’m really looking forward to watching it. More about that show is liked up below. You definitely want to check that out if you are active on YouTube at all.

I know that I don’t have to convince you that online video is growing very rapidly; it’s just exploding. But comScore’s new data just came out from last month about the viewing habits in July and apparently we broke another record. Although online video viewing is typically lower in the summer while kids and people are on vacation and out of school, we still saw 184 million viewers of online video just in July. That accounts for about 36.9 billion videos watched; accounting for also 22.2 average hours per viewer of online video. That is a lot of online video viewing. I know we could get into a lot of the data and statistics behind each of these numbers and what they mean, but ultimately I just want to encourage you guys who are seeing like your views just kind of plateau and you’re still plugging away. Just keep pushing; this industry is still growing. There’s still lots of space for all of us to have our content seen and loved and shared and appreciated by people out there. So keep plugging away. Aw, now we should just all say, Kumbaya and give each other a big group hug, right?

We talked about this a month or two ago, but I want to bring it up again about Huffington Post’s project to live stream 12 hours a day, every weekday about the news and things that are going on. And I checked it out and man, they are doing some awesome work over there. I mean it’s not without some of the glitches and bugs that you might expect from doing this type of epic project in the first week, but some of the things that I’m learning are that interaction and engagement is totally key. If you haven’t watched it yet, make sure you just go watch it for like a little bit. Link it up below to a story about some real lessons we can learn from Huffington Post has been learning from their experiment with online video and live streaming. But I’ve just been seeing like engagement go through the roof. It’s really just intriguing how I even feel sucked in even to a story I don’t particularly care about, just because they’re featuring so many comments, like almost instantly it seems. And they’re pulling people in from Skype and from Google+ Hangouts and just talking about what’s happening. And it’s just really super engaging. And the lesson and the thing I took away from what I was watching was that engagement is super important here on YouTube. Whether you’re live streaming or whether you’re just doing this for fun or for a hobby, you’ve got to find a way to make your videos really pull people in and interact with what they’re saying. So I’d love to hear from you guys, from your ideas. How have you done that in a way that’s successful for your videos and your content? Please comment below and give us some tips and ideas and examples. Do you feature comments? Do you do hangouts? Do you like show video responses and your next videos? Do you do like caption contests of still framed images from your upcoming video maybe on other social platforms? Just whatever you do, comment below. I’d love to hear from you guys.

These next four stories I’m going to breeze through very quickly for the sake of time, but definitely go check them out. The first one is from our very own Greg Jarboe here at ReelSEO.com and he talks about the schmooze optimization, which as I read this article, it’s about how to connect and network with people in a way that you can use those and for those relationships in a way that are mutually beneficial for both your content and their content. And as I was reading it, I was like, this is basically what I’ve been doing for years now, both when I worked for myself doing some other stuff and blogging and now here on YouTube and kind of both of them put together. And it’s basically networking, but it kind of goes into like kind of behind the scenes of how it’s worked for Greg. And some of the other things people are doing to really network well with people who are maybe above you as far as subscribers. How you get them to pay attention to you and want to work with you, all that kind of stuff. So definitely go check that one on out; it’s a good one from Greg.

There’s another article linked up below that goes into some of the things we can learn from some of the top YouTubers. For example, Ray William Johnson, we learned that you’ve got to find content that’s worth sharing and give them your own original perspective and angle on it that they can’t get from anywhere else. Or for example from Jenna Marbles, how authentic she is and how that has really built her presence and community on YouTube and a whole bunch of other things. That link is below if you want to learn about how you can maybe imitate some of the things that are working well for some of the top YouTubers and adopt them and modify them of course for yourself.

There’s another story down there from us here at ReelSEO.com about how to make “How To” videos. Basically it revolves around credibility, it revolves around your content and it revolves around something that audience actually wants to learn about. More information about that below.

And finally, something else that I personally have also been learning a lot about here on YouTube and that is crafting good titles. There’s an example down there of a video that would have never gone viral if it didn’t have the title that it has. This title is what made this video; because of this title people click it, they watch it, they share it. If it had any other type of title, it just really honestly would not have worked. The title sets the context for the whole video. So I have been actually reading a lot of blog posts and articles that I find on Google, like how to write good titles, how to write engaging titles, things like that. A lot of that stuff is super helpful. And I’ve also been reading a book that’s on the link up below as well, that’s been helpful for me and how I craft my titles. And I’m still learning and still working on that myself, but it really is super important, especially after you see this example linked up below. So go check it out.

And I think that’s all we have for you guys this week. I really, seriously hope you catch this book for something like two videos a week or something instead of trying to cram it all into one.

On our Creator’s Tip video on Thursday, we’re going to talk with one of YouTube’s Next Up Blogger winners, Scooter Magruder about how he blogs and his tips and ideas and suggestions for those of you guys who are bloggers, like I am on my personal channel. I know a lot of you guys are. You definitely don’t want to miss this. He came up with a lot of really good advice, a lot of helpful tips and insights to blogging on YouTube. So that’s coming up on Thursday. If you’re not a subscriber and you want that video and you want to see all of the other awesome stuff we’re doing for you guys every week be sure you hit subscribe up there. We’d love to have you join us and I will see you guys again on Thursday for our Creator’s Tip video and then again next week for another look at the Reel Web. Thanks guys. Bye.

About the Author -
Tim Schmoyer is the host of ReelSEO's Creator's Tip and the author of "30 Days to a Better YouTube Channel". You can see some of his personal videos on his Family Vlog Channel. View All Posts By -

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