Video Marketing Advice For Retailers: Product Videos Alone Aren't Enough Anymore
Mark Robertson, Founder and CEO of the The Online Video Marketer’s Guide, ReelSEO.com, recently presented the session, Welcome to the ‘REEL’ Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker’s 2011 Video Commerce Summit. While he was at the summit, the online video guru sat down with 2011 Video Commerce Summit Conversations Host, Larry Kless, President and Founder ...
Product Video SEO is Key to E-Commerce Success & Zappos Dominates
Sunday Sky, an e-commerce video solutions provider recently released a report called "The State Of Video In E-Commerce - Q1 2011", which attempts to summarize and provide an update for the latest trends in online retailers' use of video. The company found that e-retailers are adopting video in huge numbers, with Zappos serving as a ...
Selling Your Business Culture With Web Video – The Zappos Experience
I interviewed Zappos.com’s Video Product Manager, Laurie Williams, who shares with me how her company Zappos is harnessing their “quirky” company culture to feature both staff and fans in online videos; and using personal engagement to sell their products, their brand, and their culture – for a groovy holistic video e-commerce experience.
Video SEO and PPC Strategies for E-Commerce Video Online
ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce Summit held Seattle, Washington. We’ve included here Mark’s full presentation titled, Building on the Success of Video with New PPC and SEO Strategies, which is also available on Slideshare.
Optimized Video Delivers Success To E-Commerce Retailers
This is the story of two respected e-businesses who deployed video on their websites. One did it with SEO in mind and reaped the rewards in Google rankings and resulting page visits and sales. The other took an enormous cache of video content, uploaded it onto a website and left it there – unoptimized, untagged ...
Online Video Marketing Basics: Part 2 – Choosing A Video Style
This is Part 2 of our ongoing series entitled Online Video Marketing Basics. You may wish to first read Part 1, which dealt with the question of why you should even want to get involved in online video, laying out a laundry list of valid reasons. We threw a bunch of statistics and graphs at ...
Optimizing Online Video for ROI - Making Video Accountable
The demand for video from consumers has long been identified and early adopters in the e-tailing segment, such as Zappos, have publicly announced their intention to provide video alongside tens of thousands of product offerings in the coming year. There is a developing consensus that video is an important medium for highlighting the features of ...
Harnessing Off-Site Videos To Increase E-Commerce Visibility
Videos' impact on search rankings has been discussed here rather extensively in the past. A few months ago we interviewed Search Engine Marketing and Optimization veteran Bruce Clay who helps clarify the importance of on-site videos for search rankings.
Video Demos Increase Sales Conversions At Zappos.com
At the recent Streaming Media West 2009 show, Rico Nasol, Content Team Senior Manager at Zappos.com spoke on the video commerce session about what they're doing with video and how effective it is. It's so interesting that we had to talk about it as well. Since they had $1.2 Billion in sales last year, they ...
