YuMe Articles

YuMe Launches New 'InSynch' Video Takover Ad Unit

No it's not a virtual boy band that is going to take over the web (man it had better not be!). No, really YuMe has launched an ultra-cool ad thing that might make you go Hmmm, but will definitely make you go Cool! The InSynch ...

Vobile and YuMe Expand Agreement

YuMe, is said to be the largest video advertising network with over 500 premium video sites and 500 million monthly streams. That sounds pretty large to me and might very well be the largest. They've recently teamed up with Vobile who provides video content identification ...

EveryZing Helps Customers Monetize Videos With YUME

EveryZing, the media industry's go-to solution for next-generation universal search and audio/video SEO, announced today that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and ...

Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner

Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected ...

YuMe To Serve Ads In Adobe's Media Player and Adobe TV

YuMe, the leading online video ad serving platform and the largest dedicated video ad network on the Web, announced today that Adobe has selected YuMe as one of its vendors to serve video ads into downloaded content from Adobe® Media Player (AMP), as well as ...

YuMe Launches Behavioral Targeting for Online Video Ads

YuMe, the largest dedicated video ad network on the Web, announced today the launch of a new behavioral targeting system that will allow advertisers to target their messages to viewers on a national scale based on video viewing interests and purchase intent. YuMe will leverage ...

Video Thumbnails for VSEO - Bob Bahramipour - Thumbnails, Thumbnails, Thumbnails

http://www.reelseo.com/thumbnails-vseo-yume/ Optimizing video content isn't really much different from optimizing textual content. In fact, as YuMe.com vice president Bob Bahramipour told Mike McDonald at SES San Jose, most video content is still found the old-fashioned way: via textual search engines. Listen as Bob explains the important aspects of video SEO, including “thumbnails, thumbnails, thumbnails.”

Video Ads Generate 3 Times The CPM of Banner Ads

More and more, publishers are turning to ad networks to monetize unsold inventory. In fact, the use of ad networks has surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released "Digital Pricing Benchmarking Study." So, ...

Yume Video Advertising Network Hires New CEO

Online video advertising network YuMe appointed Michael Mathieu as their new CEO, replacing the co-founder and previous CEO, Jayant Kadambi. Kadambi will stay on as president and a member of the board. Michael Mathieu was previously the president of Freedom Interactive, the internet division at ...

YuMe To Serve Video Remnant Ads for Microsoft

Online video advertising ad network YuMe signed a deal with software giant Microsoft to sell remnant video advertisements (unsold inventory) across Microsoft's online properties, the companies announced. Under the agreement, YuMe will sell Microsoft's excess online video ads as part of YuMe's lineup of publishers, ...

YuMe Launches Google Adsense In-Video Overlay Ads

YuMe, the largest online video advertising network, today announced that it will serve InVideo overlay ads as part of Google's AdSense for video beta advertising program. Leveraging YuMe's leading ad management platform and as part of its commitment to deliver optimal monetization and fill rates ...