Topic - Online Video & YuMe
Video Thumbnails for VSEO – Bob Bahramipour – Thumbnails, Thumbnails, Thumbnails
As you all know, optimizing video content for search at this point requires following many of the same best practices already established for optimization of textual content. I found this video on webpronews where YuMe’s Vice President of Ad Operations, Bob Bahramipour tells Mike McDonald at SES that most video content is still found the old-fashioned way: via textual search engines.
Video Ads Generate 3 times the CPM of Banner Ads
More and more, publishers are turning to ad networks to monetize unsold inventory. In fact, the use of ad networks has surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released “Digital Pricing Benchmarking Study.” So, are publishers turning more and more to video ad networks to monetize remnant video advertising?
Yume Video Advertising Network Hires New CEO
Online video advertising network YuMe appointed Michael Mathieu as their new CEO, replacing the co-founder and previous CEO, Jayant Kadambi. Kadambi will stay on as president and a member of the board.
YuMe to Serve Video Remnant Ads for Microsoft
Online video advertising ad network YuMe signed a deal with software giant Microsoft to sell remnant video advertisements (unsold inventory) across Microsoft’s online properties, the companies announced.
YuMe Launches Google Adsense In-Video Overlay Ads
YuMe, the largest online video advertising network, today announced that it will serve InVideo overlay ads as part of Google’s AdSense for video beta advertising program. Leveraging YuMe’s leading ad management platform and as part of its commitment to deliver optimal monetization and fill rates for its clients, YuMe publishers who are current AdSense customers will also now have the opportunity to accept AdSense for video ad placements.
