Online Video Bolsters Television Ad Campaign Performance Says YuMe
YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen’s National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS software. They used it in an analysis of Online Video ...
YuMe Says 48% of Online Viewers Plan on Watching More Video This Year
YuMe just released a Whitepaper: Online Video and Television Viewing Attitudes and Behaviors, which is a really long title. But with a title that long it's bound to be a wealth of information, so I'll dive in and pull out tidbits here and there from it and report back to you. The first tidbit of ...
The Biggest Trends in Mobile Video Advertising for 2011
I reached out to some thought leaders at the end of the year about what they saw as being the biggest trend in mobile video ads for 2011. Many didn't respond, most likely enjoying a lengthy holiday since they're all upper level execs and even their contact people were out of the office. But I ...
YuMe Expands Video Ad Offering, Interactivity
YuMe offers all manner of video advertising options from something as simple as a branded players and overlay banner ads on top of video to more interesting and interactive offerings. Today they announced three new in-stream video ad units: Lights Out, SideKick, and Expanded View.
Video Advertising Networks – A Reel List of Video Ad Networks
We talk a lot about online video advertising, but we've never really combined all the options into one big list in the past. So, here you go, one ReelSEO Show Reel of online video advertising networks (in reverse alphabetical order so as not to show any favoritism and be unique).
The Sunday News Reel – Week of 11-17 October, 2010
Hey hey! Another week in the books as we wind down summer in the Northern Hemisphere and rapidly hurtle toward lower temps and the holiday season. Here in my part of the world the leaves are falling along with the temps. So it's time once again for your to warm up with a cup of ...
Giving Users Brand Choice Is Key To Video Ad Success On Short Form
The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital to the ad success on short form video.
Online Video Impacts Top 50 Web Properties During June 2010
comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.
YouTube Tops 14.5 Billion and Sets Record Says ComScore
It's certainly long in the coming. YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore. Yes, those computators of computationals are back with their latest stats set, this time it's for May 2010. What have they to say?
13 Billion Videos On YouTube for 135.7 Million Viewers In April
My post last month about comScore's metrics got eaten by the ReelSEO gremlins and disappeared into the ether but I'm here again, this time hopefully my insightful commentary won't bend time/space and make the entire article disappear again (which must be what happened last time).
YouTube Almost Hit 100 Videos Per Viewer Last Month
comScore has released their March 2010 Video Metrix numbers and one of the most fascinating things is that YouTube viewers are watching, on average, 96 videos in the month. That would be 3.2 videos per day, every day. Also, over 180 million U.S. web surfers watched video and YouTube nabbed over 136M of them, 96%.
YuMe Steps Into Silverlight Video Ad Delivery
YuMe announced they have now got a first Silverlight-friendly video ad network. That means users can implement the new ACE technology in Silverlight players and generate revenue on the content finally.
Hulu Dances As Viewers Watch 2.4 Hours In February
Dance Hulu dance (and bring your content overseas already, sheesh!) comScore is reporting that for the month of February Hulu viewers watched a hearty 2.4 hours each. But what's that mean for the rest of the industry?
Despite A Dip, US Online Video Views Are Up 120% for 2010
comScore starts off another year of online video tracking and so do we. Many have reported on the decline in video views for January 2010 when compared to December 2009. However, even with the decline of 2.5%, when you look at the numbers year over year, video views in the US were actually up almost 120% ...
Video Ad Networks - Where Should You Place Your Video Ads?
2009 was a massive year for the online video advertising industry as a whole. But some ad networks did far better than others. I've compiled the statistics for the last third of 2009 and have some ideas on where you should place your video advertisements online if you want to maximize their visibility. Update: comScore ...
