YuMe Articles

YuMe Pushes Interactive Video Ads To TV With LG Connected TV Ad Platform

Yeah baby! Screen Convergence Rising! Alright, sorry, I'm a bit amped up these days as I've got a lot going on, like my NaNoWriMo novel and everything else. Now, LG and YuMe have crushed one over the wall and announced some pretty killer cooperation that ...

Mobile Video Ad Impressions Up 35% In One Quarter, According To YuMe

YuMe has released its video advertising metrics report for the third quarter of 2011, so I thought we'd take a look at the findings to see if we can put our finger on the latest online video ad trends. While pre-roll ads continue to be ...

The Weekly Online Video News Round Up - Video + Social Edition

This week's round up of the online video news highlights includes a little extra dose of the social. Many video experts agree that social enhancements and integration could be the next great evolution for online video as a format. Of course, we also saved room ...

New Ad Formats From YuMe Offer Interactivity, Customization, Compatibility

I sat down and chatted with Scot McLernon (sorry for the surname error Scot), Chief Revenue Officer with YuMe, about the new list of options they've recently made available for online video advertisers. The new YuMe Ads include three distinct category ad offerings with interactivity and ...

Which States See The Most Video Ad Impressions & Why?

YuMe put out their Q2 report on video ad metrics and some of the numbers might be a bit surprising. For example, California alone is over 10% of all video ad impressions while Texas and New York are each just over 6%, so almost a ...

The Weekly Online Video News Round Up - Internet TV Edition

Greetings, and a good Sunday morning/afternoon to you. If you're like me, you had a pretty busy week. And if that's the case, then there's a good chance you missed a major news story or fantastic editorial article in the world of online video. But ...

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is ...

Video Advertising Recall 2X Higher Than TV, According to Study

Yume and IPG Media Lab just released a really interesting study regarding how viewers engage with online video ads differently than they do with television ads. To draw their conclusions, they took measurements of facial expressions, eye movement and placement and biometrics to determine the ...

Going Beyond SEO: Using Relevant Video Advertising to Increase Video Monetization

You already know how important SEO is for helping viewers find your video. Beyond the satisfaction of reaching a larger audience and raising your site's profile, the increased traffic that effective SEO brings can help you command higher CPMs for your ad inventory.

The Weekly Online Video News Reel - April Fools Edition

If you fell for the ReelSEO April Fool's Day prank I just have one thing to say: Haha! Suckers! If not, we'll try harder next year. That was a sort of spur of the moment one but I've got a great idea for next year. ...

How Targeted Online Video Advertising Impacts Audience Engagement

We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an ...

Online Video Bolsters Television Ad Campaign Performance Says YuMe

YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen's National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS ...

YuMe Says 48% of Online Viewers Plan on Watching More Video This Year

YuMe just released a Whitepaper: Online Video and Television Viewing Attitudes and Behaviors, which is a really long title. But with a title that long it's bound to be a wealth of information, so I'll dive in and pull out tidbits here and there from ...

The Biggest Trends in Mobile Video Advertising for 2011

I reached out to some thought leaders at the end of the year about what they saw as being the biggest trend in mobile video ads for 2011. Many didn't respond, most likely enjoying a lengthy holiday since they're all upper level execs and even ...

YuMe Expands Video Ad Offering, Interactivity

YuMe offers all manner of video advertising options from something as simple as a branded players and overlay banner ads on top of video to more interesting and interactive offerings. Today they announced three new in-stream video ad units: Lights Out, SideKick, and Expanded View.