YuMe Reports Supports Cross-Platform Video Advertising Effectiveness
There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: Using Online Video to Enhance the Reach and Performance of TV, ...
How To Integrate Online Video Ads And TV Ads
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of ...
CES 2012: The Era Of Connected TV Advertising Begins
At CES 2012, Connected TV was the star of the show, as I thought it would be, and so here's why you should be looking to expand your content into a connected TV friendly format and start looking at connected TV advertising as well. With the massive expansion of connected TV this year at CES, ...
Three New Media Lessons Learned In 2011
What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs. Here are three new media lessons learned from the 2011 ...
YuMe Pushes Interactive Video Ads To TV With LG Connected TV Ad Platform
Yeah baby! Screen Convergence Rising! Alright, sorry, I'm a bit amped up these days as I've got a lot going on, like my NaNoWriMo novel and everything else. Now, LG and YuMe have crushed one over the wall and announced some pretty killer cooperation that will probably help accelerate a wide variety of things, including ...
Mobile Video Ad Impressions Up 35% In One Quarter, According To YuMe
YuMe has released its video advertising metrics report for the third quarter of 2011, so I thought we'd take a look at the findings to see if we can put our finger on the latest online video ad trends. While pre-roll ads continue to be the most used format by advertisers, which is no surprise, ...
The Weekly Online Video News Round Up - Video + Social Edition
This week's round up of the online video news highlights includes a little extra dose of the social. Many video experts agree that social enhancements and integration could be the next great evolution for online video as a format. Of course, we also saved room for all the rest of the week's big video announcements ...
New Ad Formats From YuMe Offer Interactivity, Customization, Compatibility
I sat down and chatted with Scot McLernon (sorry for the surname error Scot), Chief Revenue Officer with YuMe, about the new list of options they've recently made available for online video advertisers. The new YuMe Ads include three distinct category ad offerings with interactivity and standardized cross-platform compatibility and show off a little innovation.
Which States See The Most Video Ad Impressions & Why?
YuMe put out their Q2 report on video ad metrics and some of the numbers might be a bit surprising. For example, California alone is over 10% of all video ad impressions while Texas and New York are each just over 6%, so almost a quarter of all ad impressions are going to those three ...
The Weekly Online Video News Round Up - Internet TV Edition
Greetings, and a good Sunday morning/afternoon to you. If you're like me, you had a pretty busy week. And if that's the case, then there's a good chance you missed a major news story or fantastic editorial article in the world of online video. But fear not. This weekly column exists as a way for ...
Ooyala & YuMe Team Up For Video Ad Management Platform
Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is also able to offer an even easier ad management platform ...
Video Advertising Recall 2X Higher Than TV, According to Study
Yume and IPG Media Lab just released a really interesting study regarding how viewers engage with online video ads differently than they do with television ads. To draw their conclusions, they took measurements of facial expressions, eye movement and placement and biometrics to determine the interaction and engagement levels of both TV and online video...and ...
Going Beyond SEO: Using Relevant Video Advertising to Increase Video Monetization
You already know how important SEO is for helping viewers find your video. Beyond the satisfaction of reaching a larger audience and raising your site’s profile, the increased traffic that effective SEO brings can help you command higher CPMs for your ad inventory.
The Weekly Online Video News Reel - April Fools Edition
If you fell for the ReelSEO April Fool's Day prank I just have one thing to say: Haha! Suckers! If not, we'll try harder next year. That was a sort of spur of the moment one but I've got a great idea for next year. Regardless, let's take a stroll through the week and see ...
How Targeted Online Video Advertising Impacts Audience Engagement
We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an increase in variety of choices for audience members. Today we're ...
