Collaborations are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate. “Collabs”, as they are more commonly known, is a cross-over appearance on someone else’s YouTube channel, and is unquestionably an effective tool for all concerned, including viewers.
Whether you are an industry professional, creator or just a fan, VidCon has something for everyone. With today’s announcement of additional speakers, YouTube celebrities and industry panels, it’s a must-attend event for anyone passionate about online video.
Following Disney’s $500m bid to acquire Maker Studios, Relativity Media has thrown its hat into the ring with a deal worth twice the amount. But if there is any bubble about to burst related to YouTube, surely it’s the network/MCN bubble so why all the interest?
When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging.
In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals
Business was the topic of the opening day of PlayList Live 2014, and its clear that the ad revenue system just isn’t working for many creators. So what are the alternatives? Patreon, and similar sites like Subbable, could be the answer.
We’ve arrived at Playlist Live 2014 and are excited to see how YouTube has inspired and entertained so many young people that they have chosen to spend their hard earned money to come to this event and spend their time with all of these YouTubers.
Michelle Phan released a makeup brand all her own, after two years of development. While many YouTubers have seen a new level of interest generated by TV deals, Phan’s new makeup line shows there are plenty of other ways to say, “I’ve arrived!”
Even though the 4th annual VidCon, held at the Anaheim Convention Center, is mainly for fans and for fans to meet up with their favorite channel creators, there was some good information to be found at the event.
What are some of the steps to follow when trying to make it on YouTube? What things should you always have in mind when you’re giving video a try? Follow these ten commandments to achieve YouTube success.