YouTube

youtube a b split testing

Dear YouTube: We Love You But You Need an A/B Testing Feature

A/B testing is a proven way of determining which of your web properties performs best with users and delivers the best ROI. YouTube provides some incredible analytics features, but the ability to split-test videos, titles, descriptions, and thumbnails would provide extraordinarily valuable information for creators and video marketers. So C'mon YouTube, we need to see this feature!
buzzfeed video

How Buzzfeed is Taking Over the World - One Video at a Time

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
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Good Mythical Morning: YouTube Channel Review - Through the 'Reel' Wringer

Video marketing series 'Through the Wringer' takes an in-depth look at a leading YouTube channel and reviews the content, programming, marketing, and audience strategy for clues to success. This week, Rhett and Link's hugely successful weekday talk show 'Good Mythical Morning' gets the Reel Wringer treatment.
social video storytelling strategies

Why Each Social Video Platform Needs its Own Story Telling Strategy

Did you know that the most popular type of video content on Instagram revolves around pop culture, or that user-generated videos uploaded to Facebook tend to do better than other types of video uploaded to the networking site? Each of the main social video platforms has its own unique identity and audience, which is why video marketers need to create a different story telling technique for each.
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Kodak PIXPRO SP360 Action Camera: The Reel Review

Now that YouTube fully supports 360 degree video content, more creators are looking for a good entry-level camera that will allow them to film, and upload, footage easily. We take a look at the KODAK PIXPRO SP360 Action Camera, and review the different features that come as standard.
british movietone news youtube

Is YouTube Becoming the World's Most Important Resource for Modern History?

For the past 100 years, news corporations and filmmakers have been frantically capturing the most important events of a generation on camera. Now, millions of minutes of that footage is being uploaded to YouTube for today's student, teacher, and history buff to access on demand. As TV and cable networks produce more entertainment-focused content in a bid to attract the viewers (and the ad revenue), is YouTube now becoming the world's most important resource to learn about modern history?
youtube view counter 301

Why the YouTube 301+ View Counter Change is Important

The YouTube view counter freezing at 301+ views has been a source of frustration for many creators over the years, even though it was introduced to stop spammers inflating views by whatever means they could. Now it's being dropped in favor of more up-to-date stats, and that's a good thing for everyone.
learn to fly video request to dave grohl rockin1000

'Learn to Fly' Cover Goes Viral, Teaches a Rock Star Lesson in Video Marketing

You don't have to be a Foo Fighters fan to notice that a cover of one of the band's most iconic tracks, 'Learn to Fly', has gone viral in the past week. But it's not just any old cover, it's a lesson in crowdfunding a dream and marketing it to exactly the right people. In this case, the Foo Fighters themselves.
gilbert arizona innovative digital online video

What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the traditional press release just isn't cutting it anymore when it comes to Government communications.
video reblogging new video opportunities

New Platforms Mean New Opportunities: Welcome to the Video Reblog!

The cost of producing video content is still prohibitive for many brands and creators, but there's a whole new family of video production platforms that can substantially lower the cost per-video. Just as YouTube and the affordability of webcams created the perfect storm for video blogging, these innovative platforms are encouraging their own type of video format ‚Äď the video reblog.