YouTube Articles

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YouTube Redesigns CTA Ads, Adds New Features to Video Ad Reporting

YouTube Redesigns CTA Ads, Adds New Features to Video Ad Reporting

In its ongoing effort to improve the way CTA advertising performs on the site, and also the way that advertisers can access their reporting data for those ads, YouTube has implemented a new design for its call-to-action overlay video ads, and given advertisers more data in their AdWords dashboard.

Are You Guilty of Making These 13 YouTube Mistakes?

Are You Guilty of Making These 13 YouTube Mistakes?

YouTube is the second largest search engine in the world, and the largest video site by a country mile. That means there is plenty of competition in every vertical, and endless ways that your video can fall through the gaps when it comes to views and engagement. However, you may be looking for extra ways for your video marketing campaigns to fail even further?

Video Wars: YouTube Versus the Rest of the World

Video Wars: YouTube Versus the Rest of the World

YouTube is, and has been for much of the past decade, the single most dominant force in on-line video. But it’s becoming less relevant for video creators as options amass. Now that companies like YouTube, and Netflix, have all contributed in lowering bandwidth costs, the market is ripe for opportunity and change.

How To Verify Your YouTube Account [Creators Tip #143]

How To Verify Your YouTube Account [Creators Tip #143]

On this week’s Creator’s Tip we discuss the two different ways you can verify your account with YouTube. The first is the verification of your account, and we will talk about the benefits of that. The second is the verification of your YouTube name, which gives you that little checkmark of authenticity next to your channel, but that’s not so easy to attain.

What’s the Optimal Length for Your Tutorial Video? Shorter Than You Think

Whats the Optimal Length for Your Tutorial Video? Shorter Than You Think

“How long should my video be?” The real question really ought to be “How short should my video be?” Videos are very accessible, and lend themselves to being shared, but unlike display ads, and images it’s up to our audience whether they will click play and choose to watch them or not. So make it easier for them to make that choice.

186 Million Americans Watched an Online Video Last Month

186 Million Americans Watched an Online Video Last Month

186.1 million Americans watched online videos last month, that’s very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.

Vimeo Launches Own ContentID System for Copyright Infringements

Vimeo Launches Own ContentID System for Copyright Infringements

Vimeo is rolling out its own ContentID system to ensure that the videos on the site follow community guidelines when it comes to copyright infringements. ‘Copyright Match’ will be triggered as soon as there is even the slightest hint of an audio or video match, and will cause a video to be flagged for review.

New YouTube Features for Creators: More Monetization Opportunities!

New YouTube Features for Creators: More Monetization Opportunities!

There looks like there’s going to be a goodie-bag of new features coming very soon from YouTube, specifically for video creators. These include increased opportunities to monetize content on-site with direct-to-creator fan funding, plus a mobile app for creators, and a crowd-sourced closed caption feature.

YouTube Titles, Managing TrueView Accounts, Call-To-Action Overlays [TubeTalk #24]

YouTube Titles, Managing TrueView Accounts, Call To Action Overlays [TubeTalk #24]

In this week’s TubeTalk podcast, we discuss how to craft the best title for your YouTube video – one of the very best ways to attract views and clicks, how to manage multiple TrueView accounts via the Adwords MCC, and how and why you should create Call-To-Action (CTA) overlay ads on YouTube.

Branded Videos: 42% of Social Shares Occur Within First 72 Hours

Branded Videos: 42% of Social Shares Occur Within First 72 Hours

Branded videos attract an average 42% of shares across Twitter, Facebook and blogs within the first 3 days of publication. That’s up from 25% on last year. The new data, from Unruly, also confirms that 18% of shares, one-fifth of the total, are generated within the first 24 hours,

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