YouTube Articles

John Green of Vlogbrothers Talks Ads in New Video

John Green talks about the various funding for things like YouTube channels and discusses the various problems with all of them, and perhaps coming up with a solution, at least an alternative to the ads vs. paywall argument.

North Korea Propaganda Video Fails YouTube Creator Playbook Standards

The North Korean video showing an attack on the United States is getting all sorts of play today in the news. But what could the uploaders have done to make this a better experience? Let's take a look at all the mistakes they made to increase engagement.

Simon Cowell Partners With YouTube To Find Next Big Thing

Simon Cowell is no stranger to the power of YouTube when it comes to making his artists famous. It was pretty much responsible for making global superstars out of One Direction and Susan Boyle and now he's launching a talent content to find the next big act to take the world by storm.

Top 10 YouTube Viewership Outside of U.S.

A pretty neat infographic shows the top 10 countries outside of the U.S. in YouTube viewership, once again stressing that YouTube has a global presence and that being able to appeal to as many people as possible can only benefit your videos in the long run.

The Importance of Video Long Tail: Don't Focus Solely on Opening Numbers

An often underestimated aspect of a video is its long-tail capability. Many times, the views a video gets after its initial burst are bigger than the initial burst itself, and it can be overlooked. While each week or so content creators are focusing on that new video, a little love given to the library can go a long way.

The Week In Video: Wolfdog, Gervais And Google Glass On Prescription

It's been an interesting week in online video with a lot of new content ventures being announced from the likes of Machinima, Conde Nast and Ricky Gervais. We also look forward to 3500 episodes of TV via video on demand from Comcast. Lá Fhéile Pádraig Sona Daoibh from ReelSEO!

Dubstep Solves Everything and YouTube Science [Fun Video Friday]

Music was all over the place this week, and they dominate this Fun Video Friday with a diverse range of hilarious to just plain awesome. Bad outcomes for Disney Princesses. A dubstep war over a pretty girl on a park bench. Justin Timberlake singing in a Barbershop Quartet. And Thomas Edison and Nikola Tesla school each other in Epic Rap Battles.

YouTube Capture App Hits iPad: For Those Who Just Can't Wait to Upload

In this crazy world of we-want-it-and-we-want-it-now, the lack of YouTube Capture on the iPad has been a long time coming. And now, it's here. No more straining your eyes to see the iPhone video now, iPad users can now shoot and upload to YouTube in no time.

Looking Back On The Harlem Shake: Postmortem of a Video Craze

Ah Harlem Shake, it's been nice knowing you but your time is up and now we await the next video meme to take the world by storm. While we mourn, let's take a look back at some stats and surprises about the Harlem Shake.

How to Make a YouTube Header Image for the New Channel Design; Tips for an Engaging Trailer [Creator's Tip #82]

YouTube's new channel design brought us a new subscribe trailer option and a possibly confusing way to do header images, especially since that image needs to look uniform across several devices, all with their own size requirements. We're here to help.

YouTube Working on Adaptive Streaming for Mobile and TV

YouTube is working on adaptive bitrate streaming for mobile and TV, because buffering is awful. Buffering and other kinds of interruption caused $2.16 billion in lost revenue last year for the online video industry, and people tend to leave after a couple of seconds of bad video.

Does Video with Obvious Fakery Detract From Overall Execution? Pepsi MAX and Jeff Gordon "Test Drive" Ad

A new Pepsi MAX ad with Jeff Gordon in disguise taking a car salesman for a reckless spin has gone immediately viral. The problem is, once you know the legal wrangling that has to take place for a stunt like this to go off without a hitch, it immediately becomes apparent that it's a fake prank. But does that even matter?

Machinima Continues Its Premium Content Quest, Signs Ridley Scott for 12 Sci-Fi Shorts

Ridley Scott, director of Blade Runner, Alien, and Prometheus, has teamed up with Machinima to produce 12 sci-fi shorts. It's a perfect match, as Scott has been in the digital space for a long time and has produced and/or directed much of the kind of content that is in Machinima's wheelhouse.

Old Spice Launches Mr. Wolfdog Who Will Seduce Us With His Marketing

It's been a while since we heard from Old Spice but they are back with a video campaign for their new Wild Collection. It's kinda low key, just the new Director of Marketing telling us about his role. But, give it a look, you may like it........

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 - $0.30 per view. This is how he did it.