YouTube Articles

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YouTube Tells Indie Music Publishers to Sign Up or Lose Out

YouTube Tells Indie Music Publishers to Sign Up or Lose Out

Music has always played an important role on YouTube, so it comes as a surprise that the video site is rumored to be strong arming indie labels into terms that undervalue the worth of their artists to the site. it’s also a bit of a slap in the face to Indie labels who, like VEVO, have helped keep millions of viewers on YouTube.

Hump Day vs. State Farm Jake in the Battle of YouTube Memes

Hump Day vs. State Farm Jake in the Battle of YouTube Memes

The challenge for the car insurance business is that talking about their products is kind of boring. So insurers have taken to TV, and to YouTube, with humorous ads that will make their name memorable with viewers. On YouTube, these videos have the added benefit of being shared, re-uploaded, or even re-enacted by people who enjoy them, but who is winning the battle of the memes?

Gamers Turn to YouTube For a Virtual Taste of E3 2014

Gamers Turn to YouTube For a Virtual Taste of E3 2014

Can’t attend E3 2014? Join the hundreds of thousands of other gamers who are virtually attending the industry-only event via YouTube Live streaming, and real-time information updates. Brands like Sony are also using YouTube to reach fans throughout the event.

Why Google Is Right To Be Worried Over Yahoo’s Plan to Rival YouTube

Why Google Is Right To Be Worried Over Yahoos Plan to Rival YouTube

YouTube needs to spend less time comparing itself to cable networks and more time comparing itself to other video content properties, if it is to ride the threat that Yahoo could present to Google’s video service later this summer. We take a look at why the Yahoo plans could shake up YouTube and why it needs to stay focused.

The Top 20 Most Shared Online Video Ads For May 2014

The Top 20 Most Shared Online Video Ads For May 2014

Just where is the line between music video and full-blown ad? If last month’s most shared video ads are anything to go by, it’s a question we are going to be asking more and more this year. Strutting its stuff in the number one spot is a video that could equally be argued as either – “La La La Brazil 2014”, from Danone and Shakira.

Maybelline vs. MAC – What Will YouTube Beauty Vloggers Be Wearing on Date Night?

Maybelline vs. MAC   What Will YouTube Beauty Vloggers Be Wearing on Date Night?

You may have heard of top beauty vloggers like Michelle Phan, but there are tens of thousands of other women on YouTube who are also making videos about similar topics. These videos can range anywhere from a few views to millions of views. Octoly took at look at the data on earned media for beauty brands.

Jonathan Paula: Behind The Reel Advice for Succeeding on YouTube [Interview]

Jonathan Paula: Behind The Reel Advice for Succeeding on YouTube [Interview]

Jonathan Paula has built up a hugely successful following on YouTube, where his ‘Jogwheel’ Network now has over 1 million subscribers, and over 330 million views. Jonathan discusses how he found success and YouTube, through shows like “Is It A Good Idea to Microwave This?”.

How to Use Advanced Search Feature in YouTube Video Manager [Creators Tip #144]

How to Use Advanced Search Feature in YouTube Video Manager [Creators Tip #144]

If you have a lot of video content uploaded to your YouTube channel, it can be hard to find to the exact video you are looking for, particularly if your content is related to just one or two topics. In this week’s Creator’s Tip, we show you how to use the advanced search tool in your Video Manager, to help you find the exact videos you are searching for.

Nike, Samsung are Most Shared 2014 World Cup Video Ads

Nike, Samsung are Most Shared 2014 World Cup Video Ads

FIFA 2014 kicks off in a couple of weeks, and some of the world’s biggest brands are already cashing in on the attention that the soccer tournament is attracting. Nike, and Samsung top the chart of the most shared World Cup focused video ads, according to a new report from our friends at Unruly.

Stop YouTube Auto-play, Optimal Video Length, Parasocial YouTube Relationships [TubeTalk #25]

Stop YouTube Auto play, Optimal Video Length, Parasocial YouTube Relationships [TubeTalk #25]

In this week’s TubeTalk podcast, we discuss the psychological influence YouTubers have on their fans. Also, we tell you how to prevent auto-play when browsing multiple YouTube videos, and highlight the very best length for tutorial videos on YouTube.

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