Most companies have long-established ideas about how to set attainable goals for more traditional campaigns such as newsletters, event sponsorships and emails, but online video marketing campaigns are a fairly new addition to the toolkit and sometimes there are unrealistic expectations for this medium. Find out how to set more realistic goals.
Big Data software Pixability has announced the ÜberTube 2014 Brand Summit, which is timed to provide critical YouTube data and insight to brands making ad allocation decisions for both the TV Upfronts and Digital Newfronts. The event will provide an opportunity for digital marketing professionals to collaborate with their peers and learn how to leverage YouTube for maximum brand impact.
Peter Oakley, the Internet Grandad aka Geriatric1927, has died at the age of 86. He was one of the very earliest success stories on YouTube and his channel was the world's most subscribed between August and September 2006. He uploaded his final video in February 2014.
Chromecast is a handy little device but if you want to get the most out of it you are going to want to install a ton of apps that will let you stream and beam content from your PC or mobile device straight to your TV screen. Luckily, there are already some great apps on the market, with the promise of more to come.
Every level of business seems to be using live streaming video for one thing or another and it makes perfect sense because there's no more immediate way to communicate as much information as fast than video and live streamed means it can be more real-time and interactive all around. Are you using it for your business communication? Is it just a Skype call on occasion or are you going into full blown video conferencing rigs in board rooms?
After a week of rumors, Disney has just confirmed that it is acquiring YouTube MCN heavyweight Maker Studios in a deal worth an initial $500 million but possibly up to $950 million in the long run.
Pixability compiled some YouTube viewing numbers and then broke them down into device-specific categories to show that some screens get more views and viewing time. When it comes to mobile devices, Android and iOS dominate their competitors.
YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.
Reddit.tv may have been around for five years and, wait, what? You don't know about Reddit.tv? Well even if you did, you don't because they just did a massive refresh on the site and are now making random video slightly less random and slightly more awesome. What channel or subreddit will you add?
It's viral video prediction time so join us as we take a look at the 5 contenders for the coming week. Pop princess Kylie Minogue has a new single out and the accompanying video is attracting a lot of attention because of its suggestive content, plus the new Spider-Man trailer is picking up a lot of traction.