YouTube advise that creating "unique, compelling, and entertaining or informative" content should be the video creator's top priority - but they don't actually offer specific advice on how to do this. So how do you know what YouTube are actually looking for?
A busy week as usual in online video as Vimeo, Hulu and Vine appoint bug hitters to further develop their video features, Netflix looks towards cable set top integration, Machinima is on its way to the Xbox One and internet connected video devices take over the world.
Did you know that the way we were taught history alters our perception of the subject to an almost alarming degree? Or how popular 4am was as a TV and film reference? Or how delicious the giant cloud rat is? You will after watching our videos of the week.
Safety Dave has been in the business of selling safety products for the last 12 years. Recently however, Dave faced the challenge of cheap imitations flooding the online market from China. How could he stand out with ever growing competition? Video content marketing was the answer.
With the increasing reliance we have on our smartphones and tablets, it's no surprise to hear that mobile views to YouTube now stand at 41%, an increase of 35% since 2011. That figure includes mobile traffic from tablets as well as smartphones.
YouTube comes out of the box for many viewers but there are lots of little workarounds and hacks for those who want to watch video their own way, thank you very much. We take a look at some of the best and easiest to implement. Let us know your favourites and we'll add them to the list.
This was the week that Twitter and Comcast cuddled up together to bring us TV tweets, YouTube was voted the favourite youth brand, Philly deFranco launched yet another YouTube channel and the never ending saga of the Microsoft YouTube app rolled on.
Amazon are already a huge player in the long form VoD market but now, if rumours are to be believed, they look set to take on YouTube by offering a better revenue package for content creators and MCNs to cross over to their platform instead.
Black Friday is only 48 days away (Christmas is 74!) and Reddit, the self styled 'Front page of the internet' is livestreaming the event on its YouTube Channel. Redditors will know that means hours of WTF images and videos plus the latest from the chaos out in the malls.
It's Friday so lets take a few minutes to catch up with some of the best videos from the best 7 days including the making of the biggest Twinkie in the world, some of the worst YouTube comments and a supercut of the wrong cats in the wrong place at the wrong time.
78% of Americans watch online video and 31% of them are uploading videos to sites like YouTube or Facebook. 5% confirmed that they regret doing this while a third hope to go viral with their video creation. Learn more from the Pew Online Video Report for 2013.
Outreach is a vital part of video marketing but how do you find out who is linking to your video or who has embedded that video on their site? How do you know who is sharing your content with their own followers on Twitter. We give you some tips and tricks in this week's Creators Tip.
Sometimes, the unboxing of a brand new shiny gadget is as much a part of the experience as the purchase and use of it, so it's no wonder that unboxing videos are so popular. On this Throwback Thursday, we take a look at the first unwrapping of some of the gadgets we know and love.
Multi Channel Networks, or MCNs, are a huge part of the online video industry and it's rare that you'll find a big time YouTube player that isn't affiliated with one of these partner networks in some way. This month, we take a look at one of the biggest MCNs, BroadbandTV.
The top ads on YouTube for September 2013 are out and it's no surprise to see Chipotle's 'The Scarecrow', Poo Pourri's 'Girls Don't Poop', LG's 'Meteor Prank' and Motorola's 'Lazy Phone' in the top four. Key and Peele make a surprise entry at #8 for their Comedy Central trailer.