How do you change your YouTube Channel name? How do you use the VidIQ Vision “Mass Like” button? How do you use associated website annotations? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.
There are many recommend steps to optimizing a YouTube channel, including creating custom thumbnails. TechSmith explains how it created custom thumbnails that also work as an organizer to help viewers find what they are looking for. Optimizing custom thumbnails created a more polished and cohesive YouTube channel experience for TechSmith subscribers. .
When using Google, not every query will trigger Universal Search Results, but a new study from Searchmetrics, states that 85% of search queries in the U.S. do, with video content now appearing for around 65% of user queries. No surprise that 54% of those video results are for YouTube videos.
On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren’t responding to this particular meme.
YouTube will drop music content from indie artists who haven’t signed up to the site’s new premium music-streaming service. And we’re not talking obscure little bands here, but global megastar acts like as Adele, Radiohead, and Jack White – musicians for whom YouTube has been a major promotional tool.
According to a recent report, 36% of all U.S. adults, catch up on their news via online video, with those under age 50 the heaviest consumers of digital news videos. In fact, 48% of 18-to-29-year-olds, and 49% of 30-to-49-year-olds now watch online news video. But should traditional broadcasters be worried?
Video editing software doesn’t need to break the bank, there are options that come free, or certainly within the budget of most creators. We take a look at some of the free, or affordable video editing software options available , including YouTube’s own Video Editor.
Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!
The process of creating a successful branded video, one that has the potential to go viral, doesn’t have to be based on pure chance. The key is to have a systematic plan that uses engagement, timing, distribution, and strategy to build the initial audience of your video. We give you five essential tips to boost your video marketing strategy.
ReelSummit is going to be a must-attend event for marketers, storytellers, brands and retailers who are serious about online video. We’re delighted to announce that executives from Google/YouTube, JW Player, and Pixability will also be joining us at the July 24th-25th event in San Francisco.