YouTube

how to discover new online video content

Rediscovering Online Video in 2016 : How To, Why To, and Who to Watch

With the sheer number of videos being uploaded to YouTube, Facebook, Instagram and other video platforms, how can viewers keep up with new content? For 2016, ReelSEO is running a project to rediscover online video and sharing those results with our readers.
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A Video Marketer’s Playbook for Winning the Big Game in 2016

Super Bowl 2016 is a golden opportunity for the big brands to get their products and services in front of consumers. But as online video advertising continues to reach and engage more people, just how much ROI can a TV only ad campaign provide?
video marketing trends ces

3 Key Reasons Why Video Marketers Should Pay Attention to CES 2016

CES 2016 starts this week, and if you are part of a marketing department that creates and promotes video content, it's definitely worth keeping an eye on the news coming out of Las Vegas, even if you can't attend in person. We show you how to keep in touch with the trends and announcements from this year's CES show.
Obama calls Trump with debate advice

More Video Views for SNL, Fallon Election Spoofs Than For the Real Candidates

Five out of the six top YouTube videos about the 2016 U.S. presidential election have been created by two groups of late-night comedians - Jimmy Fallon, and Saturday Night Life. These shows are the key influencers who are shaping perceptions of the leading candidates of both political parties. And they could end up having more impact on who wins the election than the prolonged series of TV debates or the endless cable TV news coverage of the campaigns.
best video marketing advice

Video Marketing Review of the Year: The Top 15 ReelSEO Posts of 2015

2015 was a momentous year in video marketing, so let's take a look back at 15 of the most read, shared, and talked-about ReelSEO posts of 2015. These are the articles that offered the best strategic insights, critical data, tactical advice, and trends in the digital video marketing business. We hoped they helped you in 2015, and prove to be invaluable for 2016.
youtube vs facebook video

YouTube 11x Bigger Than Facebook Video, 8K Years Worth Watched Every Day in U.S.

Facebook Video is growing in leaps and bounds, but when it comes to viewing hours, YouTube is 11x bigger than the social networking site, both for web views, and also in-app views. Across the world, 46,000 years worth of YouTube videos are watched every day. In the U.S. alone, over 8,000 years worth of YouTube videos are watched every 24 hours.
star wars the force awakens trailers

'Star Wars: The Force Awakens' Trailers and Teasers Generate 223M Views

To date, official teasers and trailers for 'Star Wars: The Force Awakens' have generated a staggering 223 million views on YouTube and Facebook - and that's just for the official Star Wars accounts. But is the film generating the same interest across the rest of the Internet?
building a community around online video

The Indisputable Value of Building a Community Around Video Content

Video content should always aim to be entertaining, or informative, but given the nature of social video, it is critical that it also contains an element of conversation. When a creator or brand can rally a community around a video, they can amplify the reach of the video far more than the video could have done on its own.
top youtube videos 2015

Top YouTube Videos, Ads, and Game Trailers of 2015

It's that time of the year again, where we take a look back at some of top YouTube videos, ads, and game trailers of 2015. This review gives video marketers the chance to glean any strategic insights or spot any trends in the online video marketing, and advertising for the coming year.
youtube india

YouTube, Facebook and India: Online Video's Biggest Sleeping Giant?

India is already the second largest market, after the United States, for YouTube, Facebook, and many other video platforms. But with 37% year-on-year growth in Internet users, the potential audience for online video content in India could go off the charts.
video marketing holiday season

How Marketers Can Blend Video & Shopping This Holiday Season

Consumers are becoming more reliant on video than ever when it comes to researching, and purchasing products during the holiday season. We look at some of the ways innovation in online video can benefit both video marketers, and shoppers.
gaming on youtube

Gaming on YouTube: The New Gaming PR Machine

Gaming on YouTube has been around since the platform launched, but recently the work of video game content creators has received the exposure and respect it deserves both from other gamers as well as major game publishers alike.