It's not only Microsoft, EA are also paying YouTube personalities to promote new games. Elsewhere, Verizon move into online video, and Amazon may or may not be planning an OTT service. More on these and other stories of the last few days in online video, from ReelSEO.
While there might be reports of Facebook's death with certain demographics, they are greatly exaggerated as it still dominates the charts in penetration, account ownership and activity and its major demographic seems to be in the 25-34 range while YouTube has almost a third of its users in the 16-24 range.
For the third year in a row a broadcaster will stream the Super Bowl free online as FOX uses it's Sports Go app to show providers and viewers what it has to offer. It won't have the same ads, it won't be available on smartphones and it's most likely a ploy by FOX to get more providers to pick up their FOX Sports channels.
YouTube aims to provide each user with a fast-loading video that never, ever buffers, but that's not always possible due to outside factors, one of which is ISP performance. Now Google will tell you just how good or bad your ISP is when it comes to video playback.
A leaked report suggests that Microsoft struck a deal with gaming MCN Machinima to promote the Xbox on YouTube with the proviso that creators did not disclose details of any payments received. That potentially violates FTC rules for the companies involved.
DJ Earworm is YouTube's most successful mash-up DJ and the site chose him to create the soundtrack for YouTube Rewind 2013. He talks to ReelSEO about music, mash-ups, the ContentID system and why he'll be happy if he never hears 'Blurred Lines' ever again.
A bad British commentary of an NFL game has taken the internet by storm, with over 3.3 million views in 4 days. We talk to the creator about going viral on YouTube and beyond, and how American and British viewers have responded to the parody.
The Bear and the Hare, a viral video about an alarm clock, unsurprisingly sends alarm clock sales soaring, and you can now drive around wearing Google Glass to your heart's content without getting arrested. Yet. More on these and other stories of the day in online video from ReelSEO.
Super Bowl ads are a huge event in the U.S. online marketing calendar, and they are also big news for YouTube. Last year, they attracted 265 million views for the site and now YouTube has launched their new 'AdBlitz' Channel to give users a chance to watch, share and vote for them.
The Appeals Court decision to strike down FCC net neutrality in favor of Verizon, has massive implications for all involved, from ISPs to MSOs to consumers. But what does a loss of net neutrality really mean for the internet, and in particular for online video broadcasting and consumption?