News, Tips, and information all about YouTube, including: YouTube marketing, YouTube updates, YouTube hacks, and general news about the most popular video sharing site on earth – YouTube.com
Topic - Online Video & YouTube
YouTube and Video Optimization: SES Chicago Preview
Listen to my interview with Greg Jarboe, Video SEO expert and author of “YouTube Marketing – an Hour a Day,” who will be speaking on YouTube and video optimization at the Search Engine Strategies conference on December 7th, 2009, at the Hilton Hotel in downtown Chicago. Greg shares some special insights on how you can make the case to your company and clients on online video being crucial in today’s marketplace.
Viral Video Marketing Round Up – Lessons From This Week’s Viral Successes – 11/20/2009
It’s time for another Viral Round Up—our weekly look at the latest viral success stories as we attempt to reverse engineer them to see what made them work.
Since I missed last week’s Round Up, we’ll actually look at more videos than normal this week. Call it my tangible apology, like the flowers I sometimes buy my wife.
Google Rolls Out Automated Captioning For YouTube Videos
Google today announced that they are adding automatic captioning capability to videos on YouTube.
This is a fantastic step forward for accessibility for deaf Internet users. Says Vice President Vint Cerf, who is hearing impaired himself:
Univision/YouTube Partnership Is A Bigger Deal Than You Think
Did you see the headline earlier this week that YouTube had struck a deal with Spanish Television Network, Univision? If you’re a typical American, you might have passed right over it. Maybe you noted it mentally, but figured it wasn’t terribly important to you since you don’t speak Spanish.
The deal actually seems pretty important to me for two big reasons:
Kaltura Grows a Longtail
Everyone remembers that Kaltura makes the first open source online video platform right? The Kaltura Community Edition. Well now they’re beginning to expand that with new deals, this time around it’s with LongTail video, the open source video player.
YouTube Continues Search Engine Domination – up 31% YOY
Is anyone still wondering if search is important for video? In November of last year, YouTube surpassed Yahoo for the first time in total U.S. search queries, making it the 2nd largest search engine in the U.S. next to only its owner, Google. Ever since then, YouTube has continued to dominate the search space when you look at the total number of search queries.
Nalts’ Cuddly Tips & Strategies for YouTube Video Success
Viral video is dead. Long live low production values. The cheaper the better. Don’t cuddle it to death, let go of your brand persona. Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos.
YouTube Direct Connects Users and Media Organizations
We all have video cameras or video-capable mobile phones and that means new ways to see what’s happening in the world. Not only for you but for others as well. We get a eyewitness views of the events as they unfold and now, we can do it through YouTube.
YouTube Closed Captions, Subtitles & Translations
Web-Based Tools for YouTube Captions
DotSub - Any video any language is the motto of this place. No fee, video subtitling site and service in a ‘wiki’ style. You can view, upload, transcribe and translate all right through the site.
YouTube Adds Support For 1080p Full HD Video – Sweet
This is easily the best news in weeks for video producers: YouTube is now supporting true HD 1080p. Yes, you read that right. You can now upload 1080p HD videos to YouTube and share the glorious high definition quality with your friends.
YouTube Has Begun Testing “Skippable” Pre-roll Ads On Videos
YouTube has begun testing “skippable” ads on videos. But before you get offended as an advertiser (“What?! They’re letting people skip my ads?”) or get excited as a user (“Hooray! They’re going to let me skip ads!”), you should probably know that this is research and not necessarily a new permanent feature.
What YouTube—Google, really—is trying to do is ascertain what kind of ads are appealing to viewers, and what kind of ads they won’t tolerate. They’re also hoping to learn more about the demographic make up of audience subsets—“What kind of person is more likely to tolerate this kind of ad?” Or, “Exactly when do they tire of an ad and choose to skip it?”
YouTube Fine-tunes URLs and HTML Embed Code
YouTube has always been embarrassed by its unsightly URL format where it was using an ampersand instead of a question mark. Now it’s fixed that problem so it’s time to rejoice
