Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets. That's why it's essential that those big companies need to embrace video as part of their mobile digital marketing strategy.
Did you know that 40% of baby product consumers actually live in homes without children? Or that only 31% of mobile searchers for video games are men ages 18 to 34? Video advertisers could be missing out on a huge share of audience and never even know about it.
There are huge budgets available to promote video campaigns, but how are the frontrunners in the 2016 U.S. Presidential election faring when it comes to engagements? Anyone can buy video views, but we're much more interested in how election videos are actually engaging the average viewer.
With new video trends on the horizon, it’s time to start thinking about how you will refresh your video marketing campaign to meet consumer demands in 2016. We bring you three ways to kickstart your video marketing for the coming year.
Video marketers should be taking advantage of all platforms to make their video content stretch as far as possible. If you are using Periscope, it's worth thinking about uploading your best broadcasts to YouTube so you can better engage with your entire audience.
Why are so many car manufacturers stuck in second gear when it comes to using video marketing? They are missing an opportunity to generate even more global visibility via social video sites like YouTube, Facebook, Instagram, and Vine.
YouTube's Robert Kyncl gave the keynote speech at #CES2016, and delivered the kind of strategic insight, critical data, tactical advice, and latest trends in the digital video marketing business that will give you a colossal return on that investment. We have the full unmissable transcript of the speech that you won't want to miss.
With the sheer number of videos being uploaded to YouTube, Facebook, Instagram and other video platforms, how can viewers keep up with new content? For 2016, ReelSEO is running a project to rediscover online video and sharing those results with our readers.
Super Bowl 2016 is a golden opportunity for the big brands to get their products and services in front of consumers. But as online video advertising continues to reach and engage more people, just how much ROI can a TV only ad campaign provide?
CES 2016 starts this week, and if you are part of a marketing department that creates and promotes video content, it's definitely worth keeping an eye on the news coming out of Las Vegas, even if you can't attend in person. We show you how to keep in touch with the trends and announcements from this year's CES show.
Five out of the six top YouTube videos about the 2016 U.S. presidential election have been created by two groups of late-night comedians - Jimmy Fallon, and Saturday Night Life. These shows are the key influencers who are shaping perceptions of the leading candidates of both political parties. And they could end up having more impact on who wins the election than the prolonged series of TV debates or the endless cable TV news coverage of the campaigns.
2015 was a momentous year in video marketing, so let's take a look back at 15 of the most read, shared, and talked-about ReelSEO posts of 2015. These are the articles that offered the best strategic insights, critical data, tactical advice, and trends in the digital video marketing business. We hoped they helped you in 2015, and prove to be invaluable for 2016.
Facebook Video is growing in leaps and bounds, but when it comes to viewing hours, YouTube is 11x bigger than the social networking site, both for web views, and also in-app views. Across the world, 46,000 years worth of YouTube videos are watched every day. In the U.S. alone, over 8,000 years worth of YouTube videos are watched every 24 hours.
To date, official teasers and trailers for 'Star Wars: The Force Awakens' have generated a staggering 223 million views on YouTube and Facebook - and that's just for the official Star Wars accounts. But is the film generating the same interest across the rest of the Internet?