YouTube Articles

...

YouTube Expands Descriptions - Get Those URLs Seen!

YouTube Expands Descriptions   Get Those URLs Seen!

YouTube did you a solid and more than doubled the available space made instantly visible on the video pages for the description box. That means you've now got some extra lines to chock full of URLs and calls-to-action. So get to it!

YouTube Turns to TV Advertising to Promote Top Video Creators

YouTube Turns to TV Advertising to Promote Top Video Creators

YouTube will be running television advertising spots to promote three of its major creators from next week. It's the first time that the site has purchased TV commercials to boost individual creators and channels. Video and banner ads will also run on Google-owned web properties as well as off-line.

Pepsi Scores First Goal Against Coca-Cola In World Cup Video Ad Games

Pepsi Scores First Goal Against Coca Cola In World Cup Video Ad Games

With around 10 weeks to go until the 2014 World Cup in Brazil, Pepsi has begun the first challenge on official sponsor Coca Cola, with a new interactive video ad that puts the viewer in control. The ad doesn't mention the World Cup though, because Pepsi isn't an official sponsor.

How To Create a Video Content Marketing Strategy for YouTube [Creators Tip #136]

How To Create a Video Content Marketing Strategy for YouTube [Creators Tip #136]

In this week's Creator's Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience.

Amazon Fires Major Salvo in OTT War with Fire TV

Amazon Fires Major Salvo in OTT War with Fire TV

Amazon wants to set your TV on FIRE! Oh, wait, they announced the Fire TV, that must be why they have been doing all that Kindle-ing. They have priced their OTT device at $99 but it comes chock full of tech and has the content to back it up. So the question is, will it generate a response with its intended audience, and will the competitors, pardon the pun, fire back?

Music To YouTube's Ears: Video Site Beats Spotify for Listeners

Music To YouTubes Ears: Video Site Beats Spotify for Listeners

Did you know that over a third of Americans age 12+ used YouTube to watch music videos or listen to music in the last week. That's more than tune in to Spotify, Pandora, ITunes, music television, iHeartRadio or Facebook. The figure is even higher for 12-24 year olds.

AwesomenessTV Acquire YouTube MCN Big Frame for $15 Million in Cash

AwesomenessTV Acquire YouTube MCN Big Frame for $15 Million in Cash

The acquisitions and consolidations keep on coming for YouTube Multi-Channel Networks as AwesomenessTV snaps up Big Frame for $15 million in cash. This should give the combined companies around 80 million subscribers and close to a billion views a month.

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo is rumored to be interested in purchasing NDN to expand its burgeoning online video initiative. That would give them a massive library of content and some expanded ad inventory, but if they are going to try and compete with Google and YouTube they are missing a couple vital pieces to that puzzle. What are those pieces you ask? Find out within!

Ian Padgham: The Vine Superstar in Hot Demand by Brands [Interview]

Ian Padgham: The Vine Superstar in Hot Demand by Brands [Interview]

If you know Vine, then you'll know Ian Padgham, as his work on the platform is some of the most exciting and innovative around. As well as creating his own brilliantly inventive stop-motion clips, he's in huge demand from brands such as Sony, Disney and Ford.

↑ Top