Susan Wojcicki has been confirmed as the new CEO of YouTube, but can this veteran of Google successfully turn the site's business model around in its efforts to attract more advertising revenue? Millions of creators will certainly be hoping so.
YouTube is honing its view chopping blade as it looks to further legitimize its viewing numbers in order to garner a larger portion of the ad dollar pile. Now that they're a Nielsen member they will be directly competing against traditional TV and that means they need to show that the views are legitimate
The big beauty brands may dominate TV and the glossy magazines but they are being crushed on YouTube when it comes to views, likes, comments and engagement. In fact, only 3% of YouTube beauty views belong to the big cosmetic and beauty brands.
Online video has come a long way since 1080p hit the scene, and many players in the industry have been working to jump ahead of the curve on quality ever since. Following YouTube's 4K announcement, what does this mean for content creators and the wider industry?
BlackboxTV has carved out a very unique niche on YouTube with its horror and sci-fi content. It's now got a major horror movie in the works, and BlackboxTV founder Tony Valenzuela is our special guest on this week's "Behind the Reel".
Will.i.am and Maker Studios are teaming up on YouTube, Amazon is considering a 50% price increase for their Prime service but say that has nothing to do with increasing online video costs, and TiVo is buying content-recommendations company DigitalSmiths. Read about these and other stories of the past few days from ReelSEO.
Learn some new lighting techniques and modifiers or brush up on some basics with Karl Taylor who gives us some reasoning behind certain lighting rig uses in his work. Have you got your own favorite lighting rigs and setup or tips and tricks?
Barack Obama's fifth State of the Union is broadcast tonight, but you don't have to be sat in front of a television screen to watch it. Almost every major news site, and dozens of major YouTube channels, will be live-streaming the event so viewers can catch every minute.
Netflix makes it easier for us not to automatically binge-watch everything, British spies know what you are doing on YouTube, and Homer Simpson has absolutely no time for Google Glass. These and other stories of the past few days, from ReelSEO.
From better traffic patterns to less perishable food loss, the potential for digital video as a big data source is unlimited. But we will have to choose wisely how it is used. Placing a new Starbucks? Sure. Trying to prevent crimes before they happen by profiling citizens? No thank you.