YouTube

buzzfeed video metrics strategy

Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics

BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeed’s videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.
twitch video views

How Twitch is Building a Huge Gamer Community to Rival YouTube

In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that's a huge marketing and advertising opportunity for brands.
brand lift super bowl 2016 video ads

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their Super Bowl content.
facebook video views 2016

500 Million People are Watching Facebook Videos Every Day

500 million Facebook users are now watching an incredible 100 million hours of video on the site every day. That's just native uploads, it doesn't include YouTube, Vine, or Vimeo clips. This means that the average viewer is watching about 12 minutes of video a day on Facebook.
late night youtube

Late Night Television's Takeover of YouTube

Late night television stars like Jimmy Fallon, Jimmy Kimmel, and James Corden are not only huge hits on TV, they are also generating massive views and engagement for their online video content. We take a look at late night television's takeover of YouTube.
late night talk shows us 2016 presidential election

U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?

Late Night Talk Shows are not only on the cutting edge of pop culture, but they are also winning big across social media for social video content relating to the 2016 Presidential Election. We take a look at how Fallon, Kimmel, Colbert, and others, are performing with their take on U.S. politics.
fine bros react video licensing

The Fine Bros Backlash and the Problem with Licensing Video Content

This week, YouTube megastars The Fine Bros announced that they are offering a licensing deal on their “React” video series, but this has caused a huge outcry among other creators who say Fine Bros Entertainment have no hold on the copyright. We take a look at the details.
discovering online video

Rediscovering Online Video: How YouTube Recommends to a Viewer Without an Account

A month into a project to rediscover online video in 2016, and we've noticed that there is absolutely no reason to create an account on any social video platform. Not even YouTube. A viewer is able to enjoy plenty of video content on various platforms without being forced into signing up as a user.
video marketing fortune 50

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets. That's why it's essential that those big companies need to embrace video as part of their mobile digital marketing strategy.
video marketing target audience

Are Video Advertisers Targeting the Right Audience on YouTube?

Did you know that 40% of baby product consumers actually live in homes without children? Or that only 31% of mobile searchers for video games are men ages 18 to 34? Video advertisers could be missing out on a huge share of audience and never even know about it.