Many small businesses shy away from producing marketing videos, worried that they don’t have the time, money or expertise to create them, let alone make them look professional. However, these businesses are missing out on a huge opportunity as 73% of consumers are more likely to make a purchase after watching videos explaining products or services. Luckily, there's a new product on the market that can help.
A video that shows the devastation of daily life for children in a war-zone was the most viewed YouTube ad in the U.S. last month, with over 28 million views. The fact that it was set in the UK, rather than Syria or The Sudan jolted a lot of viewers and generated many shares across social networks.
When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging.
When you're creating any kind of video content on a tight budget, it's vital that you not only keep an eye on finances, but that you also have every little detail covered like the right casting, and transport and location logistics in place. But always have a back up plan too.....
Since its launch in November 2013, Endemol Beyond USA has already signed up big name creative talent like Courtney Love, Pitbull and MattyB. Now, the Premium Content Network is opening its door to content creators who want to join up and become part of the talent.
YouTube has been an online marketer and video creators dream come true. But it's time that you move past that and stop coughing up control and revenue when you could be doing so much more with your online video campaigns. JWPlayer's new whitepaper talks all about optimizing your YouTube channel as the spear in your online video marketing thrust that will bring more and more users to your own sites where you have control and more revenue to your pocket, where you want it.
How do international companies, like Coca-Cola, Procter & Gamble, Unilever, Nestlé, and MacDonald’s adapt their video advertising and marketing campaigns for local audiences? We take a look at the different approaches taken in Spain and how these transnationals are engaging with Spanish consumers.
Buying a home is right up there as one of the most stressful events in life, and the whole process can trigger a range of emotions in those going through it. The Royal Bank of Canada's new video ads tap into the drama, fear, and romance of the situation, using innovative annotations and tracking codes.
It's been a busy day for Xbox announcements with the news that Microsoft is not only ramping up production on a number of original series, but it has partnered with UK’s Channel 4, GoPro and even has a new upload feature as part of its latest YouTube app.
Sick of watching YouTube or Vimeo and getting a green screen in the video player, with audio but no picture? The ReelSEO virtual mailbag has been hit with the following question for some time, So how do you fix it? Well Reel Readers, the answer lies within.