YouTube
Articles
Founded in February
2005, YouTube is the leader in online video, and the premier
destination to watch and share original videos worldwide through a Web
experience. YouTube allows people to easily upload and share video
clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.
Lately it seems like I'm always finding a great example of branded content. If you're an advertiser looking to make a splash, destroying things to make a point seems to be a good thing to try. With Blendtec, they've blasted off with branded content showing their blenders destroy things you don't put into blenders, like ...
As usual, there was plenty of news in the online video world this past week. And as usual, you were probably a bit too busy to keep up with all of it. We saw more major updates to YouTube's design and services, some important Google Plus news, and a whole lot more. So if you ...
20th Century Fox has teamed with Big Frame, a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3. And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films to use this-is-really-happening video, "found footage," very much like Cloverfield ...
After YouTube's latest updates yesterday to the Browse page, many of you probably spent some time casually playing around with it to see what's new. If you did, you might have come across some of the selections in this week's round up of the best viral videos. Most are probably worth watching again, but I'm ...
Do you like to browse YouTube videos? I use the Browse page at YouTube an awful lot--it's one of the ways I'm able to stay on top of what's happening in online video. And I've had some personal issues with the layout and design for some time. Today, YouTube updates the browse page design, and ...
We've posted a lot of great infographics over the years. The format, which typically combines statistical information in a fun animated layout, is very popular. People enjoy learning important statistics, but no one wants to feel like their in school. Infographics are a way for the reader to feel like they're learning while also feeding ...
It's that time of year again, when two teams square off for the ultimate crown in professional football. At the same time, advertisers will be squaring off for their own annual Super Bowl competition. Like last year, YouTube is partnering with the network broadcasting the game--in this case, NBC--to bring you the YouTube Ad Blitz, ...
This week I dug through the channels of over 3,000 YouTube subscribers to ReelSEO and identified a few common mistakes that being made that could help you all improve your videos and presence on YouTube. I also picked out a few of my favorite channels and am highlighting them for you guys today. MICROPHONES MENTIONED ...
The box office is booming this January. It looks like the studios are finally figuring out that the month doesn't have to be a movie wasteland. Either that, or they've gotten extraordinarily lucky. Underworld: Awakening managed $25 million last weekend, but helping the box office tremendously were the surprise returns of Red Tails at $19 ...
During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization--how Machinima makes money from their videos and how the future of "content as marketing" is very bright ...
Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000. It began as a simple film/TV development home; Kutcher's Guess Who and the company's most recognizable property, Punk'd, were produced under Katalyst. In 2005, they added a social media division, and what they specialize in is a form of branded content, the kind ...
Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. Because he's right--seriously, you should go read his rant at ...
Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that’s some mission.
So apart from the great content what has led to the success of Old Spice's marketing plan?
This week on the Reel Web we cover a lot of new stories surrounding SOPA, PIPA, and especially Vimeo's stance on them. We also talk about the importance of having original content and why Hulu, Netflix, and others are pushing so hard to feature original content on their networks. From this we can learn a few ...
Alexei Oreskovic of Reuters reports that “roughly 60 hours of video is now uploaded to YouTube every minute.” The company also told him that YouTube is streaming 4 billion online videos every day, a 25 percent increase in the past eight months. There was one other news nugget in Oreskovic’s “exclusive” story: Three billion YouTube ...
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