YouTube Articles

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How Long Can Brands Really Keep Viewers Engaged with Trackvertising?

How Long Can Brands Really Keep Viewers Engaged with Trackvertising?

As “trackvertising” and brand placement in music videos becomes more common, it will be interesting to see if brands can find creative ways to keep fans and consumers engaged without over saturating the market to the point they become disinterested, like what happened with product placement in movies.

Why Monopoly and YouTube Have More in Common Than You Think

Why Monopoly and YouTube Have More in Common Than You Think

YouTube is the most powerful medium for brand marketing that exists today, so why do so many businesses and organizations screw it up? We take a look at why YouTube and Monopoly have more in common than you might think, and why a winning strategy will get you all the way on both.

The Top 20 Most Shared Online Video Ads For July 2014

The Top 20 Most Shared Online Video Ads For July 2014

‘La La La (Brazil 2014)’ topped the chart of the most shared global video ads of July 2014, the same month that it beat Volkswagen’s ‘The Force’ to become the most shared ad of all time. The Shakira/Activia commercial is also the most successful example of a brand capitalising on the growing trend of ‘trackvertising’.

Why Brands Should Jump on Tumblr for Video Marketing

Why Brands Should Jump on Tumblr for Video Marketing

Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit, and although it may have a smaller user base than other social networks, its users are dedicated and engaged. The platform provides brands an opportunity to play and experiment in a way that isn’t possible on other platforms. So how can brands use Tumblr effectively for their video marketing?

How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]

How To Leverage Influencers in Your Video Marketing Campaigns [Creators Tip #153]

Influencers can really help in the promotion of a brand or product, often much more effectively than a media buy. In this week’s Creator’s Tip, we talk with a leading YouTube MCN about the kind of success its had with outreach to, and promotion by, influencers, and how this tactic was used successfully on a toy campaign.

Always vs. Dove: Viral Video Success Doesn’t Mean YouTube Success

Always vs. Dove: Viral Video Success Doesnt Mean YouTube Success

Two big brands, Dove and Always, launched well-publicized campaigns on YouTube using documentary-style videos that encourage viewers to challenge cultural perceptions about women and girls. The videos themselves are very compelling, and were seen by millions. But did they succeed in growing the reach of their respective YouTube channels? Unfortunately, in large part, they did not.

Why is YouTube Blocking This Family Friendly Viral Video?

Why is YouTube Blocking This Family Friendly Viral Video?

In an ironic twist, a viral video, created to promote a family-friendly community who tag potentially offensive violence in YouTube videos, and streaming TV shows and movies, has been censored itself by YouTube. Are trolls to blame? Who knows, but YouTube are painfully slow to take any action.

YouTube Keyword Stuffing, About Tab, and YouTube Creator Academy [TubeTalk #34]

YouTube Keyword Stuffing, About Tab, and YouTube Creator Academy [TubeTalk #34]

Why is keyword tag stuffing bad? Why is the “About” tab so underrated? What is the YouTube Creator Academy, and should businesses use it, too? We answer these questions, and more on this week’s ReelSEO TubeTalk, the YouTube Video Marketing Tips podcast.

5 Benefits of Having a Mobile TV App Over a YouTube Channel

5 Benefits of Having a Mobile TV App Over a YouTube Channel

While the go-to for your video “brand” has historically been to create your own YouTube channel, this may no longer be the best option in terms of brand exposure. Going forward, creating your own mobile TV App may be a more viable option, whether you’re a YouTube sensation or a casual video creator. Let us examine why…

5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

The World Cup turned out to be the biggest marketing event of all time, and the Super Bowl is, of course, the annual Belle of the Advertising Ball. Both attracted millions in sponsorship and merchandising rights, and we present 5 key findings that brands can learn from as they launch their next tentpole marketing event.

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