YouTube Articles

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YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it’s users to be logged in.

Discovery Digital Networks and The Success of Original Programming

Discovery Digital Networks and The Success of Original Programming

As a leading media source for today’s online audiences, Discovery Digital Networks is home to Animalist, TestTube, Revision3, SourceFed and the DeFranco Network. With more than 110 shows anchored by the web’s leading personalities, DDN covers original topics ranging from internet cats, science, current events, and tech. We talk to GM Jim Louderback about the network.

Unruly Rolls Out Nielsen OCR for Video Advertisers, Marketers

Unruly Rolls Out Nielsen OCR for Video Advertisers, Marketers

Three-quarters of video views happen outside of YouTube, so it’s vital that publishers and advertisers have the data available to measure reach, share, and performance. Nielsen Online Campaign Ratings provides clients with those metrics, and they have partnered with Unruly to help advertisers deliver greater efficiency.

Keep Facebook Videos Short and Sweet for Best Engagement

Keep Facebook Videos Short and Sweet for Best Engagement

With more videos than ever appearing in Facebook’s News Feed, video marketers need to take note of what is going to work for them. A new study suggests that viewers will engage with a video on Facebook, and watch it to 95% completion, if it is less than 21 seconds long.

YouTube is Bigger Than Facebook: What That Means for Marketers [Creator's Tip #154]

YouTube is Bigger Than Facebook: What That Means for Marketers [Creators Tip #154]

Earlier this year, YouTube was confirmed as having more unique visitors than Facebook in the US, making it the biggest social network. In this week’s Creator’s Tip, we discuss what implications that has for marketers.

A Day In the Life Of: A YouTube MCN Insider

A Day In the Life Of: A YouTube MCN Insider

Ever wondered what life is like for a top exec in a YouTube MCN, and what kind of responsibilities, and opportunities that brings on a daily basis? We get a sneak peek into a typical day…..

Video Optimization, CreatorUp, and TrueView In-stream Advertising [TubeTalk #35]

Video Optimization, CreatorUp, and TrueView In stream Advertising [TubeTalk #35]

What is the best video optimization process? How can CreatorUp help you make better-performing YouTube videos? How can you use TrueView in-stream ads more effectively? We answer these questions and more this week on this week’s ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.

Yes, Small Brands CAN Become Video Marketing Superstars

Yes, Small Brands CAN Become Video Marketing Superstars

Content marketing isn’t just for for big brand budgets. Small and medium sized businesses can also leverage it with well-planned video marketing campaigns that resonate with audiences, and help generate awareness and boost engagement.

How to Turn Your YouTube Audience Into a Family

How to Turn Your YouTube Audience Into a Family

Making your audience feel like they’re a part of your IRL family is essential in growing your channel on YouTube. Taking the time to engage, communicate and connect with your fans can turn your everyday viewers into a solid army who will be there to back you 100% in anything you choose to do.

72andSunny: Creating Cultural Impact on Behalf of Brands

72andSunny: Creating Cultural Impact on Behalf of Brands

Between being named Ad Age’s and AdWeek’s agency of the year for 2013 and near-doubling of revenue, it’s been a banner year for LA- and Amsterdam-based 72andSunny. Recent work by the agency, which made its name crafting savvy campaigns for challenger brands like Carl’s Jr. …

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