YouTube has finally toppled Facebook as the most popular website for 14 to 24 year olds. Nearly three-quarters of 14 to 18-year-olds in the US said they used YouTube “frequently,” compared with 60% who said the same for Facebook.
A group of YouTube MCNs and other digital video companies have got together and founded GOVA - the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing.
January didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.
Social video is a massive marketing tool. But you might not be getting the most out of your campaigns or are at a loss on how to use it to continue to expand your customer engagement. Here are three quick tips to help you better use your social video presence and get your customers on board.
If Millennials are watching TV content, but not on TVs, then where are they watching TV content? Plus, how does one market to Millennials if TV is not where they are watching video? TiVo's latest survey results shed some light on all of this and more. We also give some logical tips on where you might want to market to Millennials.
For many vloggers, it can be hard getting those first 1000+ channel views on YouTube, but here’s the good news; there are tons of ways to promote your YouTube videos and we give you 14 simple but effective tips to get you started.
While people might think that most Valentine's Day videos on YouTube are all about hair and makeup ideas, the data about popular videos and prolific channels suggests that Valentine's content is much, much more diverse than that.
Pranksters in Love have built up a massive following on YouTube, and they are our special Valentine's Day guests on this week's "Behind the Reel". We talk to them about their love of pranking, the creative process and what's really made a difference for them on YouTube.
There are a number of myths and bad practices regarding Video SEO on YouTube, some of them downright dangerous. On this week's Creator's Tip, we smash some of those myths and tell you why they could be doing more harm than good.
For Throwback Thursday we take a look at Eepybird, who combined Diet Coke and Mentos and created the first earned-media viral video. And by viral, we mean VIRAL, over YouTube, Revver, Vimeo, Google Video (pre-YouTube) and on TV. Ahhhh, the memories.