Topic - Online Video & YouTube

News, Tips, and information all about YouTube, including: YouTube marketing, YouTube updates, YouTube hacks, and general news about the most popular video sharing site on earth – YouTube.com

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uSocial is Selling YouTube Views – Should you Buy em?

money 300x199 uSocial is Selling YouTube Views   Should you Buy em?uSocial, the company that has created controversy regarding their services in the past, is at it again.  You might remember them as the company that sold Diggs for your Digg submission, friends for your Facebook account, and followers of your Twitter ramblings.  Now they’re offering a new service: views for your YouTube video.

YouTube Beefs up Partner Video Blocking Ability

It is making the rounds on the webosphere that youtube logoYouTube has implemented two new buttons on the partner interface that pertain to blocking of videos.

Viral Video Round Up – Lessons From This Week’s Viral Successes

Welcome back to the third edition of this weekly series where we examine viral video successes (and sometimes failures).  The goal is to reverse engineer the examples to help break apart and identify what factors helped the video go viral.  Learning from those who succeeded before us is the surest way to find our own success.

Does FunnyOrDie’s New YouTube Channel Signal A Shift In Focus?

funny or die logo Does FunnyOrDies New YouTube Channel Signal A Shift In Focus?In a move that is somewhat unexpected, Funny Or Die has announced that they will be launching their own YouTube channel.  This comes after years of dismissing the idea that such a move was necessary.  In fact, to be honest, Funny Or Die started out as somewhat of a direct competitor to YouTube (emphasis on videos that are funny, obviously).  

Is Your Video A Vehicle Or A Destination?

departure3 Is Your Video A Vehicle Or A Destination?I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion.

The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the video.

Viral Video Round Up – Lessons From This Week’s Viral Successes

This is the second of what we hope will be a weekly series examining viral video success stories.  We aim to point out what’s popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that success.

Hollywood & The Web – Making The Case For Online Movie Releases

film 300x216 Hollywood & The Web   Making The Case For Online Movie ReleasesI’d like to talk about something tangentially related to online video but still near and dear to my heart:  movies.  I love movies.  I love them so much I went to work t a five-screen cinema at 19 and spent an entire decade managing movie theaters.  I then transitioned to a life of online marketing—it was smoother than you might think.

Imagine my excitement when earlier today I read the headline, “Assassin’s Creed Films To Be Released On YouTube.”

Learn How to Make A Video for YouTube with YouTube

Not sure what you should be doing to get the most out of your YouTube presence? Well, YouTube can help with some free webinars.

YouTube Adds Real-Time Comments Search

Yes, now you can watch your YouTube reputation in real time thanks to new discussion search functionality.

Exploring The Complex Relationship Between Links & Views

views 200x140 Exploring The Complex Relationship Between Links & ViewsFor those of you who are not aware, SEOmoz—one of the SEO consulting industry’s leaders—has their own index of the web.  Unlike Google’s index, the one at SEOmoz, called Linkscape, is after information about links.  Rand Fishkin and his team spent months developing the index, and continue to refine, expand, and hone it.  The idea was that if Google was going to place so much value on links, there ought to be some way for SEOs and site owners to learn about the links they and their competitors have accrued.

Learnings From This Week’s Viral Video Success Stories

I’m a bit of a viral video nerd.  I like following the trends, seeing what videos are exploding versus those that are not, and then the real fun:  trying to figure out what makes one work where another fails.  It’s a very inexact science.

This week I want to look at three viral video stories—case studies, if you will.

YouTube Non-Profits Get Cool New Features

Those lucky dogs, first no taxes, now new features at YouTube what’s next? Free candy and beer on Sundays?