News, Tips, and information all about YouTube, including: YouTube marketing, YouTube updates, YouTube hacks, and general news about the most popular video sharing site on earth – YouTube.com
Topic - Online Video & YouTube
Online Video Ads vs Search Ads – The Fight of The Decade
Search ads have been the champions of online ad spending for some time. Thanks to Google not only having the majority share of the search market, but also a major tie-in with Adwords and Adsense. But video ad spending is increasing rapidly. So one day these two online titans will face off in the annual tables and duel for supremacy. That fight might be sooner than you think and here at ReelSEO we have front row seats (and a blonde in a fur coat on each arm like all good fight promoters should).
The Benefits of a Targeted YouTube Distribution Strategy
Increasingly, more brands have been expanding into the social media realm. Whether by embracing Facebook, engaging with Twitter, incorporating YouTube, or creating interactive visual content in the online space, brands have been enhancing the online experience. Specifically, it’s the creation of high quality brand videos that have been visibly popping up all across the digital world.
LA Filmmakers Tackle Ambitious Recreation Of Landmark Gay Marriage Trial On YouTube
A few weeks back, the U.S. Supreme Court struck a blow to online video when they ruled that the Proposition 8 court case in California could not be broadcast on YouTube. I was disappointed. And it seems like I wasn’t the only one.
Two Los Angeles-based filmmakers are taking the matter into their own hands through an elaborate recreation of the trial, which they are posting to YouTube for all the world to see.
The Impact of 2010’s Live Streaming State Of The Union Address
As if you were not already aware, tonight’s State of the Union is bound to make history—perhaps more for its presentation and interactivity than for the contents of its message.
A few weeks back, I breathlessly raved about how YouTube was going to live stream the landmark court case on California’s Proposition 8—and I was specifically excited about what that kind of thing might mean for the future (and legitimacy) of online video.
YouTube Movie Rentals in the Works
YouTube recently announced that they would be testing a video rental service via their site. As a “Beta Test,” they’ve partnered with Sundance Film Festival and have five films available. It seems they will be available for rent until the end of the month.
Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/22/2010
The viral landscape is a very fluid, breathing sort of thing. That’s why we publish this column on a (mostly) weekly basis… because there are always fresh examples of viral success. Let’s take a look at what’s gone viral this week in the world of online video, and attempt to pinpoint some of the core reasons for that success.
YouTube’s Video Landing Pages and Player Get Huge Makeover
So YouTube has made some changes. What? You haven’t noticed? Well let’s go through a quick look at what’s new.
They have been doing some serious work to rearrange things on the site into a more ergonomic setup. From the simplest of things, like channel subscriptions to more complex things like sharing, embedding and linking. It’s all getting a quick shuffle to make it easier to manage.
YouTube Embraces HTML 5 Video, Experimentally
YouTube recently stated that they want to help push HTML 5 to the forefront and have begun a more robust experiment to use it on their site. You have to opt-in to beta program in order to see the HTML 5 pages and there are some serious limitations to what it can do right now.
YouTube Search Accounts for Nearly 28% of all Google Searches
A little over a year ago, comScore’s US Search Rankings Report for Dec. 2008 showed that YouTube for the first time, could be thought of as the second largest search engine next to Google with 2,905,000,000 total search queries that month. According to comScore’s December 2009 US Search Rankings Report published last week, YouTube searches grew 35% year over year to more than 3.9 billion search queries.
Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/15/2010
Every week we break down some new and emerging viral video successes, hoping to put our finger on what it is that made them work so well. Sometimes it’s easy, other times it’s tough. In the end, the hope is that this series will help us all get a slightly firmer grasp on the ever-changing recipe for a viral hit.
Vimeo Takes It all on the Road
Vimeo recently announced that their clever developers have finished up a way for your videos to be mobile. Yes, including iPhone, iPod Touch, Android and Palm Pre.
YouTube Seeks Users Help In Creating a Better Experience
Spring Cleaning was a really big deal growing up in my house. I’m talking about a full day of planning in advance of the actual cleaning, to plot out the tasks and who would get each job. I never had quite the level of involvement in picking my assigned tasks as I wanted, and it resulted in a lot of vacuuming and dusting—a can of Pledge was my best friend throughout the cleaning process.
