YouTube Articles

Vine Catching Up to YouTube In Social Media Engagement

A new study conducted by SocialBakers is seeing some pretty impressive gains by Vine compared to YouTube when it comes to engagement rates on Twitter. Vine has only been around for 6 months and for the most part, only on iOS, so catching up to YouTube on the social media platform is impressive.

Maker Is Creating Video Destination Site, Doesn't Plan on Killing YouTube

Maker Studios is creating a video platform for its creators to get some independence from YouTube. While Maker's talent will likely remain with YouTube, and Maker's new platform won't be a direct competitor, the move is becoming more common for MCNs looking to create new revenue streams.

Skittles Lets You Decide Which Figurine Dies in Latest Wacky Ad

Skittles' new ad, called "Skittles Figurines," has people choose which figurine they want to get smashed after the first one produces mountains of Skittles. YouTube's Choose-Your-Own-Adventure landscape using annotations can make ads fun and interactive.

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

The automotive industry is still woefully behind when it comes to video marketing. Which is strange, because purchase intent increases when consumers are exposed to a brand's video. A look into the automotive industry and video today.

The Week In Video: Internet Cars, Kimmel And Going Viral On YouTube

Want to see how Google Glass really works when you ask it a question or how inbuilt internet could be the future of every new car? We bring you the highlights from the weeks online video news.

Father's Day Videos To Make You Laugh, Cry And Wince

It's Father's Day so what better way to celebrate the handing over of socks, a case of beer and a homemade card to dad as you watch a selection of funny, cheesy and heartwarming videos that celebrate his special day.

J Is For Jail: Sesame Street Goes To Prison To Help Kids Cope

Sesame Street has always been a frontrunner in supporting young children through traumatic events such as death, divorce and bullying. Their latest initiative tackles the heartbreaking topic of having a parent in prison and gives advice and guidance to both children and their primary caregivers on how to cope with this situation.

Why Marketing Pros Must Attend the 2013 Video Marketing Summit

Reel Summit is happening on July 25-26 in San Francisco and despite the fact that you love us unconditionally, you should probably know exactly why you need to attend before deciding to go. I talked to our founder Mark Robertson to hash out why a video marketer should want to go.

How Do the Most-Subscribed YouTube Channels Achieve Success? [Study]

What do most successful YouTube creators do? In a new study conducted by Columbia College in Chicago, they found some interesting statistics that, on the average, what the most successful videos have in common.

The Lonely Island Go Kindergarten and Jerry Seinfeld Gets A Second Season of Coffee [Fun Video Friday]

Jerry Seinfeld and Sarah Silverman have a conversation over coffee, Dave Hax shows how to fold a shirt in under two seconds, Rhett & Link put on "Man of Steel: The Musical," and a look at the best of the fake Arrested Development websites.

YouTube Subscription Channel 'Corman's Drive-In' to Reach Back Into B-Movie Past

The paid subscription channels on YouTube recently became a reality, and I think this channel could be a hit: Roger Corman's Drive-In, which looks to resurrect 30 of Corman's films each month, with lots of extra content for B-movie fans to salivate over.

7 Tips for Marketing to Women on YouTube [Creator's Tip #95]

Marketing a YouTube channel to women can be hard...especially for us guys. But luckily, there's a network called Kin Community out there who knows all the tips to get women watching your show, if that's the demographic you're aiming for.

Reacting to The Hobbit: Peter Jackson Seizes Opportunity with 'Smaug' Reaction

It's a meta-age in many ways, and so, it's not surprising that when The Hobbit: Desolation of Smaug trailer came out, we had people shooting their reactions to it...and then Peter Jackson got his elves to react to the reaction.

YouTube Hit 75 Million Facebook Fans, Rewards Us with Playlist

Social media interaction has always played a huge role in YouTube's success and today they gained their 75th Million Like on Facebook. As a celebration, they've put together 20 of top videos most shared by their Facebook community over the past few years.

YouTube Triples Mobile Ad Sales; 250 Million Watch Via Smartphones [Infographic]

After a move that was never going to do anything but pay off, YouTube's break away from Apple and the release of its own standalone app has contributed to an estimated mobile ad revenue of around $350 Million for the company in the last six months.