YouTube stars

Viral Video Roundup June 2015: Smore Entertainment All Round

Viral Video Roundup June 2015: S'more Entertainment All Round

Our viral video roundup for June 2015 includes a killer s'mores dip recipe which generated over 80 million views for Buzzfeed, some excellent examples of tentpole marketing around 50 Shades of Grey, and GTA, and some prankvertising that went horribly wrong.
13 24 Year Olds Watching More YouTube Than TV   To The Surprise of No one more 13 to 24 year olds watching youtube than tv 360x240

13-24 Year Olds Watching More YouTube Than TV - To The Surprise of No-one

Not only are 13 to 24 year olds watching more online video than traditional broadcast media, they consider YouTube Influencers more relatable, and trustworthy than traditional TV and movie stars. Which means it's time for brands to reconsider how they target this age group.
Could 2015 Be The Year YouTube REALLY Takes Off? youtube predictions 2015 360x240

Could 2015 Be The Year YouTube REALLY Takes Off?

YouTube has witnessed unprecedented growth since Google acquired it in 2006. But could 2015 be the biggest year yet in the site's history? We take a look at some of the possible changes ahead for YouTube, and what that could mean for the industry.
Viewers LOVE Halloween, So Why Arent More Brands Creating Video Content Around It? halloween content youtube brands losing out 360x240

Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?
Brands on YouTube: Cracking the Influencer Creator Market youtube fan funding brands 360x240

Brands on YouTube: Cracking the Influencer Creator Market

YouTube is vitally important for brand marketing, and visibility, and a YouTube celebrity endorsement can buy credibility and loyalty from a lucrative and engaged audience. But with new opportunities for 'fan funding' on YouTube, will those Influencers remain happy to work with brands if it means a compromise in creativity?
YouTube Stars Generate Impressive CPM Growth, But Lets Not Get Too Excited youtube cpm 360x240

YouTube Stars Generate Impressive CPM Growth, But Let's Not Get Too Excited

Hank Green of the Vlogbrothers has released details of the growth of CPM rates that their network of YouTube channels are attracting. The figures are very impressive but does this give false hope to other creators who are struggling to generate revenue against their video content?
Back to School Trends on YouTube are a Lesson in Holiday Marketing youtube trends influence back to school purchases 360x240

Back to School Trends on YouTube are a Lesson in Holiday Marketing

The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day. Video Marketers now have an earlier look at what consumers might be interested in this holiday season, and that means more chances to capture interest with ads, promotions, discounts and more.
Did YouTubes Own Advertising Campaign Pay Off For the Site? YouTube MarketingCampaign 360x240

Did YouTube's Own Advertising Campaign Pay Off For the Site?

Earlier this year, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota, and Rosanna Pansino. So, how did it work out?
YouTube Brand Marketing: Video Ads are the New Focus Group Mad Men season 5 cast photo 360x240

YouTube Brand Marketing: Video Ads are the New Focus Group

Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.
Lucas and Jenny: Behind the Reel from Playlist Live [Interview] lucas and jenny youtube interview 360x240

Lucas and Jenny: Behind the Reel from Playlist Live [Interview]

In today's Behind The Reel, a show that takes a look at the real personalities behind online video, we talk to Lucas and Jenny, two young stars who are huge, both on TV and on YouTube. You may know Lucas better as the guy behind 'Fred', the first YouTube channel to hit 2 million subscribers.
AwesomenessTV Acquire YouTube MCN Big Frame for $15 Million in Cash awesomenesstv buys bigframe 360x240

AwesomenessTV Acquire YouTube MCN Big Frame for $15 Million in Cash

The acquisitions and consolidations keep on coming for YouTube Multi-Channel Networks as AwesomenessTV snaps up Big Frame for $15 million in cash. This should give the combined companies around 80 million subscribers and close to a billion views a month.
Playlist Live 2014: YouTube Convention Comes to Orlando This Week playlist live 2014 360x240

Playlist Live 2014: YouTube Convention Comes to Orlando This Week

Playlist Live hits Orlando this weekend and ReelSEO will be there to capture the sights and sounds of this YouTube convention. It's completely sold out, but those with tickets can expect three days of star-spotting, networking, as well as the chance to learn new tips and tricks about online video.
25 Top YouTube Business Power Players for 2013   Thumbs Up! youtube business stars thumb 360x240

25 Top YouTube Business Power Players for 2013 - Thumbs Up!

Welcome to our 2013 list of the up and coming new media whizzes within the business of YouTube - a list of the most prolific business minds who will undoubtedly be shaping the face of digital, social media, and entertainment as we know it in the years to come.