Earlier this year, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota, and Rosanna Pansino. So, how did it work out?
In this week’s TubeTalk podcast, we discuss the psychological influence YouTubers have on their fans. Also, we tell you how to prevent auto-play when browsing multiple YouTube videos, and highlight the very best length for tutorial videos on YouTube.
Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.
In today’s Behind The Reel, a show that takes a look at the real personalities behind online video, we talk to Lucas and Jenny, two young stars who are huge, both on TV and on YouTube. You may know Lucas better as the guy behind ‘Fred’, the first YouTube channel to hit 2 million subscribers.
The acquisitions and consolidations keep on coming for YouTube Multi-Channel Networks as AwesomenessTV snaps up Big Frame for $15 million in cash. This should give the combined companies around 80 million subscribers and close to a billion views a month.
Playlist Live hits Orlando this weekend and ReelSEO will be there to capture the sights and sounds of this YouTube convention. It’s completely sold out, but those with tickets can expect three days of star-spotting, networking, as well as the chance to learn new tips and tricks about online video.
Welcome to our 2013 list of the up and coming new media whizzes within the business of YouTube – a list of the most prolific business minds who will undoubtedly be shaping the face of digital, social media, and entertainment as we know it in the years to come.
Channel 4, one of the most innovative broadcasters in the United Kingdom, are teaming up with UK YouTubers to create original short form content which will be broadcast via the TV network, their Video on Demand platform and YouTube itself.
Is YouTube a real threat to mainstream television broadcasting? The BBC, one of the oldest and most respected companies in the world posed this question in a bid to understand how YouTube culture works and what that means for us all.
YouTube’s Comedy Week looks like it might be really funny. But they’re not relying on merely spreading the word: they’ve got videos chock full of stars promoting the event. From The Lonely Island to Sarah Silverman to Epic Meal Time to even Arnold Schwarzenegger.