YouTube Partner Articles

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How To Use Royalty Free Music Professionally On YouTube

How To Use Royalty Free Music Professionally On YouTube

Proper use of music and sound can make or break your video or film production. However, for those who use YouTube in a professional way, using the right type of music in your productions can make all the difference between a happy and a grumpy …

Using Cross-Promotions & YouTube Video Collaborations to Increase Viewers: The YouTube Creator Playbook

Using Cross Promotions & YouTube Video Collaborations to Increase Viewers: The YouTube Creator Playbook

A prevalent theme of the YouTube Creator Playbook touches on the social aspect of the site.  In previous sections, the playbook says that you need to encourage people to like, favorite, and comment on your videos in addition to using Facebook, Twitter, and other blogs …

VEVO, Google, Hulu Still On Top In comScore August 2011 Video Metrix

VEVO, Google, Hulu Still On Top In comScore August 2011 Video Metrix

So here we are another month in the books (and this one a full week later than the normal video metrix numbers) and we see the release of the comScore August 2011 video metrix. No surprise that VEVO topped the YouTube partners, Google topped all sites, …

The Weekly Online Video News Round Up – Streaming Internet TV Edition

The Weekly Online Video News Round Up   Streaming Internet TV Edition

It was another huge week for online video news, with final bids for Hulu being turned in on Friday. I'm pretty surprised we haven't seen any leaks on those bids as of yet, but it is the weekend. Expect there to be news on the …

YouTube Partner Channels Added To comScore Video Metrix for July 2011

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the …

comScore’s YouTube Partner Reporting Reveals New Media Moguls in the Making

comScores YouTube Partner Reporting Reveals New Media Moguls in the Making

While Mark Robertson and I were busy speaking at SES San Francisco last week, comScore and YouTube rolled out Partner Reporting, a new feature that highlights the dedicated audiences garnered by YouTube content partners.  Since we were tied up talking about "Next Gen YouTube Marketing" …

The Problem With YouTube? Marketers Need a New Playbook

The Problem With YouTube? Marketers Need a New Playbook

In the recent MediaPost article by Ashkan Karbasfrooshan "Content Owners May Have To Diversify Away From YouTube To Win, the author writes, "I have no idea if YouTube will help me grow my business or force me to grow despite it." I've outlined what appear to …

YouTube Partner Reporting Coming This Summer From YouTube & comScore

YouTube Partner Reporting Coming This Summer From YouTube & comScore

Our pal Greg Jarboe over at Search Engine Watch grabbed a fantastic scoop Sunday while interviewing comScore's Dan Piech: this summer YouTube and comScore will release a joint effort called YouTube Partner Reporting, which promises detailed analytic and demographic breakdowns of the various official YouTube …

YouTube Cosmic Panda Lets You See Around Corners and Over Walls

YouTube Cosmic Panda Lets You See Around Corners and Over Walls

When I was a kid, I had a toy periscope that let me "see around corners and over walls." These days, I visit The Official YouTube Blog every day to get a quick look at what's happening at the largest worldwide video-sharing community. And last …

YouTube Opens Door To Creator Institute Sessions With Live Streaming Broadcasts

YouTube Opens Door To Creator Institute Sessions With Live Streaming Broadcasts

Did you apply for the YouTube Creator Institute but not get in? The program, which consists of real-live college courses at USC School of Cinematic Arts and Columbia College Chicago taught by video professionals and media experts, had a limited number of spots available–far fewer than …

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