YouTube Partner Articles

YouTube Partner Reporting Coming This Summer From YouTube & comScore

Our pal Greg Jarboe over at Search Engine Watch grabbed a fantastic scoop Sunday while interviewing comScore's Dan Piech: this summer YouTube and comScore will release a joint effort called YouTube Partner Reporting, which promises detailed analytic and demographic breakdowns of the various official YouTube ...

YouTube Cosmic Panda Lets You See Around Corners and Over Walls

When I was a kid, I had a toy periscope that let me "see around corners and over walls." These days, I visit The Official YouTube Blog every day to get a quick look at what's happening at the largest worldwide video-sharing community. And last ...

YouTube Opens Door To Creator Institute Sessions With Live Streaming Broadcasts

Did you apply for the YouTube Creator Institute but not get in? The program, which consists of real-live college courses at USC School of Cinematic Arts and Columbia College Chicago taught by video professionals and media experts, had a limited number of spots available--far fewer than ...

YouTube First Watch Runs Video Ads On Users' First Video View Of The Day

The New York Times has a feature today discussing a new advertising service from YouTube called First Watch. The program is designed to give advertisers a chance to reach customers with a pre-roll video message on users' first video view of the day, and it's ...

What Is YouTube Looking for in its Content and Creators?

The YouTube NextUp winners have been announced and I must say I'm pleased with the results, even as someone who was in the contest and did not win. After looking at SocialBlade's chart of all the NextUp contestants and their stats, a few things became ...

YouTube Officially Announces Live Streaming Video Service

After months (and years?) of speculation from all kinds of bloggers and media members, we finally have an official answer to the question of whether YouTube will ever get into the live-streaming video game: they will. YouTube today announced YouTube Live, which "will integrate live ...

YouTube Will Fund Their Own Original Content Channels With $100 Million

According to the Wall Street Journal, YouTube is in the midst of a major overhaul that is aimed at positioning the site as a leading content provider for the Internet television age. The company will dramatically alter their home page to feature professional content--and will ...

YouTube NextUp: Is it About Talent or Networking

Tomorrow, April 8th, public voting closes on the contestants in the YouTube NextUp contest. The top 50 contestants will enter the final round of judging by YouTube employees and up to eight other top YouTube Partners. The top 25 are awarded $35,000, four days of ...

YouTube Overhauls Search Options System, Now Called Filter & Explore

I've complained plenty of times about how tough it can be to find a video on YouTube using the "search" or "browse" function. The filters have always been too basic and too restrictive for my tastes. But now I may have to shut my mouth ...

YouTube Profitability Watch Update - 2011 to Top $2.25B?

Citi Analyst Mark Mahaney is again doing some prognosticating about the profitability of YouTube according to a new report he's due to put out today. Back in January when he did this I posted a reply that I think YouTube would hit $2B this year ...

YouTube Marketing Strategies, Tactics, and Tools for Success: SMX West

Over the past year, YouTube has dialed up
its efforts to help marketers with new features, tutorials, "howcasts," and other useful goodies. Jeff Martin, TouchStorm's Director of Search Marketing, joined the panel at SMX West 2011 for the session, "YouTube Tools & Techniques for Success." Jeff shared ...

Take YouTube 101 At A College Campus Near You

YouTube is really serious about improving the overall quality of the video content on their site. Like... really, really serious. In addition to providing a free service for content creators to upload and share video, and sharing ad revenue with the partner channels, they've also ...

Live Streaming Town Hall: Tips for Making Money On YouTube

YouTube seems to genuinely want their partner channels to succeed.  Every time I turn around they're offering a new incentive or extending Christmas bonuses.  It's just good business, really.  When partner channels succeed, so does YouTube--on a whole host of levels, including advertising revenue.  As ...

YouTube for Business: How to Make the Most of Your YouTube Channel – Part 2

I interviewed Michael Miller, who just-released the 2nd edition of his book, YouTube for Business: Online Video Marketing for Any Business. Michael talked with me about the biggest developments he's seen with YouTube in the past couple years; the comparative pros and cons of YouTube brand channels ...

How To Make The Most of Your YouTube Channel - Part 1

Last week I reached out to our friend Greg Jarboe, author of YouTube and Video Marketing An Hour A Day, for an update on his latest tips and best practices for businesses looking to get the most out of their YouTube channel, whether it's a ...