YouTube Partner Articles

The Piracy Police Get Caught With Their Pants Down

The RIAA and MPAA have been complaining about piracy of music and movies for years. They've sued individual users for exorbitant amounts of money and were a huge part of the driving force of SOPA & PIPA (some would say they were the only driving ...

Scheduled Publishing To YouTube For Non-Partners -The Reel Web Creator Tip #25

Today we answer several of the questions you asked us during last week's Creator's Tip video, including suggestions for good background music for your videos, how to schedule your videos to automatically publish to YouTube at a certain date and time even if you're not ...

Google TV To Get Channel Marketplace & Compete With Cable Providers?

Google TV looks to be on the verge of creating an app marketplace specifically for video channels much like Boxee and Roku have. In a recently updated patent (20110321072) they describe a system that, "...allows content providers to create channels of video content and make ...

Where Gaming & Online Video Collide: Tour Of Machinima

Of all the YouTube Partners that are succeeding, perhaps none is thriving and growing quite like Machinima. Machinima is the home to a host of recurring and regular programming, most of which is centered around the world of video games--machinima is a modern word used ...

YouTube Trends: Past Performance Is Not Indicative Of Future Results

Last week, I wrote, "It's almost December and it's fairly easy to predict what's going to happen next month.  Everyone from the Official YouTube Blog to the Meme Machine to Visible Measures will take a look at the top YouTube trends in 2011.” I added, ...

October 2011 Sets Video Viewing Record With 21.1 Hours Per Viewer

I pulled out the video advertising and put it into its own article but I still wanted to talk about the rest of the stats that came out of comScore for last month. Like the 21.1 hours per viewer and the 42.6 billion videos both ...

YouTube And Disney Partner To Create Original Content

YouTube definitely isn't goofing around when it comes to these new high-wattage channels.  Today, YouTube and Disney announced that they would combine forces to produce original content, a move that benefits both brands.  Disney needs the extra viewers and revenue, and YouTube needs a boost ...

How Much Money Do YouTube Partners Make? We Might Be Able To Do The Math

The New York Times recently posted an article about "how to cash in" on your viral YouTube video.  Mainly, the ground covered there is all the stuff we've covered with The YouTube Creator Playbook and Tim Schmoyer's Reel Web tips.  The centerpiece video of the ...

How To Use Royalty Free Music Professionally On YouTube

Proper use of music and sound can make or break your video or film production. However, for those who use YouTube in a professional way, using the right type of music in your productions can make all the difference between a happy and a grumpy ...

Using Cross-Promotions & YouTube Video Collaborations to Increase Viewers: The YouTube Creator Playbook

A prevalent theme of the YouTube Creator Playbook touches on the social aspect of the site.  In previous sections, the playbook says that you need to encourage people to like, favorite, and comment on your videos in addition to using Facebook, Twitter, and other blogs ...

VEVO, Google, Hulu Still On Top In comScore August 2011 Video Metrix

So here we are another month in the books (and this one a full week later than the normal video metrix numbers) and we see the release of the comScore August 2011 video metrix. No surprise that VEVO topped the YouTube partners, Google topped all sites, ...

The Weekly Online Video News Round Up - Streaming Internet TV Edition

It was another huge week for online video news, with final bids for Hulu being turned in on Friday. I'm pretty surprised we haven't seen any leaks on those bids as of yet, but it is the weekend. Expect there to be news on the ...

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the ...

comScore's YouTube Partner Reporting Reveals New Media Moguls in the Making

While Mark Robertson and I were busy speaking at SES San Francisco last week, comScore and YouTube rolled out Partner Reporting, a new feature that highlights the dedicated audiences garnered by YouTube content partners.  Since we were tied up talking about "Next Gen YouTube Marketing" ...

The Problem With YouTube? Marketers Need a New Playbook

In the recent MediaPost article by Ashkan Karbasfrooshan "Content Owners May Have To Diversify Away From YouTube To Win, the author writes, "I have no idea if YouTube will help me grow my business or force me to grow despite it." I've outlined what appear to ...