YouTube needs to spend less time comparing itself to cable networks and more time comparing itself to other video content properties, if it is to ride the threat that Yahoo could present to Google’s video service later this summer. We take a look at why the Yahoo plans could shake up YouTube and why it needs to stay focused.
186.1 million Americans watched online videos last month, that’s very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.
The new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore’s February Video Ranking numbers we can find out what’s going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.
January didn’t quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn’t included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.
Supernovae explode, flare up and then fade quickly, so it’s an apt name for the company formerly known as Viddy, which was just purchased by YouTube Partner and MCN Fullscreen. I go beyond the dollar amounts to look at what it could all mean for Fullscreen.
YouTube Rewind 2013 has already attracted 44 million views in 9 days for a video that revels in the most innovative and infamous moments on YouTube in the past year. We take a look behind the scenes with Portal A who created and produced for the video for YouTube.
In order to attract premium content to the site in the past, YouTube have given the big broadcasting networks a much more favourable share of ad revenue. That’s all set to change as YouTube are updating their advertising rate card to a flat 55% for all partners, no matter their status.
Earning a full time living from YouTube is a reality for many creators but what exactly does it take to reach that goal? We look at some of the revenue streams available such as ad monetization, paid subscriptions, sponsorship deals or a content partnership with a Multi Channel Network.
Multi Channel Networks, or MCNs, are a huge part of the online video industry and it’s rare that you’ll find a big time YouTube player that isn’t affiliated with one of these partner networks in some way. This month, we take a look at one of the biggest MCNs, BroadbandTV.
What are some of the steps to follow when trying to make it on YouTube? What things should you always have in mind when you’re giving video a try? Follow these ten commandments to achieve YouTube success.