YouTube network Articles

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How Cosmetics Brand NYX Became a YouTube Leader in User-generated Videos

How Cosmetics Brand NYX Became a YouTube Leader in User generated Videos

L’Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L’Oreal on the platform. How did NYX (rhymes with “fix”) build this enormous footprint on YouTube while other brands are working so hard to catch up? It all started with the Jumbo pencil……..

Fan-Made Video Game Content Crushing Brands on YouTube by 19-to-1

Fan Made Video Game Content Crushing Brands on YouTube by 19 to 1

Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!

Disney to Buy YouTube Network Maker Studios? [Report]

Disney to Buy YouTube Network Maker Studios? [Report]

Disney is reported to be in talks to acquire Maker Studios, in a bid to acquire one of the biggest, and most successful YouTube networks around. The deal is rumored to be worth around $500 million and could be a major coup for Disney.

Fullscreen News Bits: Devin Super Tramp Hits A Million, New VP of Brand Strategy Announced

Fullscreen News Bits: Devin Super Tramp Hits A Million, New VP of Brand Strategy Announced

Fullscreen has all sorts of exciting news to report: the hiring of Mekanism’s Brendan Gahan as their new VP of Brand Strategy. And one of their content creators. Devin Super Tramp, has crossed a million subscribers and is now announcing a new extreme sports series.

YouTube Networks Get Slammed By Zack James: The Continuing Drama of Joining A Network

YouTube Networks Get Slammed By Zack James: The Continuing Drama of Joining A Network

Today, New Media Rockstars posted a video from Zack James, aka OutbackZack, in which James fires out an angry tirade against networks Machinima and Maker.  Maker, of course, is no stranger to criticism after the Ray William Johnson separation.  James has deleted all of his …

An Inside Look at YouTube Multi-Channel Networks & How They Work [Creator's Tip #71]

An Inside Look at YouTube Multi Channel Networks & How They Work [Creators Tip #71]

Throughout the past year, we've witnessed the rapid rise of online video studios and multi-channel Youtube networks. Companies that were relatively unknown just a few years ago have become established as major video programming brands with thousands of network channel partners and billions of cumulative …

Website Link Annotations, Creator Playbook 3.0, Foreign Language Captioning, & More… [Reel Web #68]

Website Link Annotations, Creator Playbook 3.0, Foreign Language Captioning, & More... [Reel Web #68]

On this week's ReelWeb, we cover several YouTube news updates from the past week including yet another update to the Creator Playbook along with a revamped Creator's Hub, new YouTube annotation functionality that lets you link your videos to your own website, and additional foreign language …

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

On this week's Reel Web, we cover several online video related news items from the past week including the new YouTube studio space just opened in Los Angeles, updates to VYou's video Q&A platform, and more.  We also spend some time addressing a common question …

Fullscreen Offers Network Insights for Video Creators: Interview with Ezra Cooperstein

Fullscreen Offers Network Insights for Video Creators: Interview with Ezra Cooperstein

Fullscreen has only been around for about two years, but they have snapped up some impressive talent for their Creator Network in a short time.  Boasting such channels as Michael Buckley (WHATTHEBUCK), Lindsey Stirling (lindseystomp), Five Second Films (5secondfilms), Megan Nicole (megannicolesite), Tyler Ward (tylerwardmusic), …

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