YouTube Creator Playbook Articles

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How To Optimize YouTube Thumbnails To Attract Viewers - The YouTube Creator Playbook

How To Optimize YouTube Thumbnails To Attract Viewers   The YouTube Creator Playbook

Now it's time to get into the mind of a movie poster designer and create images for your video that are appealing to increase the chances of someone clicking on it.  Usually, you're going to watch the video and find that compelling image that sums ...

The Weekly Online Video News Round Up - Video + Social Edition

The Weekly Online Video News Round Up   Video + Social Edition

This week's round up of the online video news highlights includes a little extra dose of the social. Many video experts agree that social enhancements and integration could be the next great evolution for online video as a format. Of course, we also saved room ...

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

In Part 1 of our coverage of the YouTube Creator Playbook's metadata section, we discussed the general overview of how titles, tags, and descriptions help people find your video through YouTube's search engine.  We also talked about how good metadata isn't the main way people ...

Web Series, The Great Star Wars Trek, Mashes Up Star Wars, Star Trek, & Lost In Space

Web Series, The Great Star Wars Trek, Mashes Up Star Wars, Star Trek, & Lost In Space

If you want a boost in the online video world, getting a boost from something already popular is a good way to go.  In the YouTube Creator Playbook series, we just brought attention to a Ke$ha parody video that was released at the height of ...

The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook

The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook

One of the great mysteries among those who don't work inside Google headquarters is how a search engine decides who the cool kids are on the Internet.  The top few links you get from a search engine are also going to be the ones that ...

How to Track Your Video With YouTube Insight Analytics: The YouTube Creator Playbook

How to Track Your Video With YouTube Insight Analytics: The YouTube Creator Playbook

In almost every section of YouTube Creator Playbook, they have provided a tip on using the audience tracking tool, YouTube Insight (YouTube Analytics).  Insight is YouTube's massive test audience, everyone who uses YouTube is represented in these statistics.  You can figure out the basic age of your ...

YouTube Scheduled Channels - Encouraging Partners To Develop Scheduled Content

YouTube Scheduled Channels   Encouraging Partners To Develop Scheduled Content

YouTube is about to look a lot more like traditional television. According to the Wall Street Journal, YouTube is hard at work on developing a group of scheduled channels. With top-quality content that adheres to a regular publishing schedule, YouTube hopes to grab larger chunks ...

Using Cross-Promotions & YouTube Video Collaborations to Increase Viewers: The YouTube Creator Playbook

Using Cross Promotions & YouTube Video Collaborations to Increase Viewers: The YouTube Creator Playbook

A prevalent theme of the YouTube Creator Playbook touches on the social aspect of the site.  In previous sections, the playbook says that you need to encourage people to like, favorite, and comment on your videos in addition to using Facebook, Twitter, and other blogs ...

The Weekly Online Video News Round Up - Google Plus Stampede Edition

The Weekly Online Video News Round Up   Google Plus Stampede Edition

Seems like just a handful of major companies dominated the past week in online video. There were numerous stories and opinions about the public launch of Google Plus. Netflix prompted headlines galore with a huge announcement, and questions continued to surround the possible sale and ...

How to Increase YouTube Video Views Through Tent-Pole Events: The YouTube Creator Playbook

How to Increase YouTube Video Views Through Tent Pole Events: The YouTube Creator Playbook

The calendar is filled with a number of special events that get people excited: Halloween, Christmas, the Super Bowl, and those aren't nearly the only ones.  When it comes to online video, releasing content that capitalizes on the buzz surrounding those events can also mean ...

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