YouTube Creator Playbook Articles

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Schmooze Optimization 2: The Search for More B2B Video Success

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then …

Reviewing YouTube’s Experimental UI Design and New Video Upload Features [Reel Web #64]

Reviewing YouTubes Experimental UI Design and New Video Upload Features [Reel Web #64]

YouTube is at it once again with multiple updates and changes in recent weeks. On this week's Reel Web weekly video news episode, we review several major changes that YouTube has made to the video upload process in the past week or so that you should …

YouTube Updates: EDU Playbook, Merchant Annotations, InVideo Promotions, Content ID & More [Reel Web #60]

YouTube Updates: EDU Playbook, Merchant Annotations, InVideo Promotions, Content ID & More [Reel Web #60]

On this week's Reel Web episode, we take a deeper look into several web video marketing related updates from the past week including updates to YouTube's Content ID program and copyright violation appeals process, new branding and promotional in-player functionalities via YouTube's new InVideo Programming, …

YouTube Advertiser Playbook Review & Video “Cliff Notes” [Creator's Tip #38]

YouTube Advertiser Playbook Review & Video Cliff Notes [Creators Tip #38]

As most of you know, YouTube recently launched several new video advertising products as well as some new tools and resources that are aimed at helping businesses jump into the world of online video marketing.  As part of this, they released an e-book called the "YouTube Advertiser …

4 Steps for Shooting Successful Web Video – The YouTube Advertiser Playbook: Part 1

4 Steps for Shooting Successful Web Video   The YouTube Advertiser Playbook: Part 1

YouTube definitely wants you to succeed.  The more that you do, the more that they do.  Last year, YouTube gave us the YouTube Creator Playbook, which gave us a step-by-step process in which a great channel filled with great content could reach a wide audience.  …

YouTube Sends Envoys, Plays and Money to Push Video Advertising

YouTube Sends Envoys, Plays and Money to Push Video Advertising

This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.”  In other words, YouTube is sending envoys, plays and money to boost video advertising via Google AdWords for video. …

Fun With YouTube Analytics: The Top Videos And The KONY Phenomenon

Fun With YouTube Analytics: The Top Videos And The KONY Phenomenon

One of the most important aspects of The YouTube Creator Playbook is YouTube Analytics, which went from a passing mention (as YouTube Insight) to getting top billing in the new version.  Analytics tells you where people are first hearing about your video, where they are …

YouTube Changes How Related & Recommended Videos Are Chosen

YouTube Changes How Related & Recommended Videos Are Chosen

Notice anything new around YouTube lately? One of the most common complaints I hear about YouTube is that the Related & Recommended videos section lacks a certain accuracy—too many videos suggested that viewers ultimately don’t find interesting (or even related). But with a new update, …

Setting the Pace In Next Gen YouTube Marketing

Setting the Pace In Next Gen YouTube Marketing

Mark Robertson, the Founder of ReelSEO, and I will be speaking about "Next Gen YouTube Marketing” at SES New York on Mar. 21, 2012. We also spoke about "Next Gen YouTube Marketing” at SES Chicago on Nov. 16, 2011. And we spoke about "Next Gen …

The Weekly Online Video News Round Up – New YouTube Channel Edition

The Weekly Online Video News Round Up   New YouTube Channel Edition

After a busy week, and a relaxing weekend, it's nearly time to start the cycle all over again. But before you dive into the routine tomorrow, take a few moments to catch up on the stories from the past week in the world of online …

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