YouTube Creator Playbook Articles

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Best Practices for Promoting Your YouTube Videos with Paid Media [Creators Tip #140]

Best Practices for Promoting Your YouTube Videos with Paid Media [Creators Tip #140]

The key to success on YouTube is not only producing great videos, but also to make sure that your target audience sees them. On this week’s Creator’s Tip, we discuss how you can do that through paid views using Google’s Adwords service. We take a look at some of the best practices you can use to optimize your content for paid advertising.

5 Ways to Optimize Your Content Marketing Videos on YouTube [Creators Tip #139]

5 Ways to Optimize Your Content Marketing Videos on YouTube [Creators Tip #139]

Creating great content is important, but YouTube is a very large place with many people creating a lot of videos for viewers to choose from. On this week’s Creator’s Tip, we are going to talk about the five things you definitely need to optimize on your videos, and on your YouTube channel.

How To Develop a YouTube Programming Strategy [Creator's Tip #138]

How To Develop a YouTube Programming Strategy [Creators Tip #138]

In this weeks Creator’s Tip, we take a look at section three of the YouTube Creator Playbook for Brands, which focuses on building a strong programming strategy for your channel. Why is this important? You want viewers to keep coming back time and time again, don’t you?

How to Create Videos That People Will Love and Share [Creator's Tip #137]

How to Create Videos That People Will Love and Share [Creators Tip #137]

The new YouTube Creator Playbook for Brands is packed with invaluable information for content creators and marketers. In this weeks Creator’s Tip, we take a look at section two, which guides brands on the fundamentals of content creation and marketing.

How To Create a Video Content Marketing Strategy for YouTube [Creators Tip #136]

How To Create a Video Content Marketing Strategy for YouTube [Creators Tip #136]

In this week’s Creator’s Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience.

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.

Want To Make Money From YouTube? Work Hard And Be Amazing

Want To Make Money From YouTube? Work Hard And Be Amazing

YouTube advise that creating “unique, compelling, and entertaining or informative” content should be the video creator’s top priority – but they don’t actually offer specific advice on how to do this. So how do you know what YouTube are actually looking for?

Behind The Curtain: Everything I Learned About Video Was from ReelSEO

Behind The Curtain: Everything I Learned About Video Was from ReelSEO

A bid adieu to ReelSEO as I move on to the wild and wonderful world of YouTube channel management full-time. It was a pleasure getting to know many of you and in my “farewell address,” I tell you what makes a good YouTube channel can be found on this very site.

YouTube Announces ‘Playbook Guides’ Tailored to Your Content

YouTube Announces Playbook Guides Tailored to Your Content

The YouTube Creator Playbook is awesome, but there are some limitations. For instance, what might work for one kind of channel may not work for another, especially if you’re a music guy and you need some different tips tailored to your content. YouTube announced Playbook Guides today for that very reason.

North Korea Propaganda Video Fails YouTube Creator Playbook Standards

North Korea Propaganda Video Fails YouTube Creator Playbook Standards

The North Korean video showing an attack on the United States is getting all sorts of play today in the news. But what could the uploaders have done to make this a better experience? Let’s take a look at all the mistakes they made to increase engagement.

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