YouTube community

Fan Made Video Game Content Crushing Brands on YouTube by 19 to 1 minecraft 360x240

Fan-Made Video Game Content Crushing Brands on YouTube by 19-to-1

Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!
New YouTube Features for Creators: More Monetization Opportunities!

New YouTube Features for Creators: More Monetization Opportunities!

There looks like there's going to be a goodie-bag of new features coming very soon from YouTube, specifically for video creators. These include increased opportunities to monetize content on-site with direct-to-creator fan funding, plus a mobile app for creators, and a crowd-sourced closed caption feature.
Who Is Racing Ahead on YouTube? An Audi, BMW, and Mercedes Benz Case Study youtube audi bmw mercedes own earned media 360x240

Who Is Racing Ahead on YouTube? An Audi, BMW, and Mercedes-Benz Case Study

Car manufacturers are very familiar with races on the track. But what about competition on YouTube? Today we put the Audi, BMW, and Mercedes-Benz brands to the test to find out how each are doing in terms of owned and earned media. All three are German luxury brands that perform well in the U.S. and across the world. But how well do they do on the world's No. 1 video platform?
TED Study Proves That YouTube Commenters Are The Worst youtube comments 360x240

TED Study Proves That YouTube Commenters Are The Worst

A recent study would suggest that people do act differently when it comes to YouTube as opposed to other websites, particularly when it comes to leaving comments for the creator or brand. And, no surprise, YouTube commenters are often much more negative about presenters when it comes to voicing their opinions.
Ding Dong! YouTube Trolling Comments Are Dead   Or Are They? contact youtube 360x240

Ding Dong! YouTube Trolling Comments Are Dead - Or Are They?

For the second time in a week YouTube have announced a major change and today it takes the form of a much welcomed and much needed upgrade to the comments system. Sick of spamming and trolling on the site? YouTube will allow you to block certain users or keywords and will give priority to comments from your G+ network and other video creators.
The BBC Has Much To Fear From YouTube   Or Does It? youtube bbc 360x240

The BBC Has Much To Fear From YouTube - Or Does It?

Is YouTube a real threat to mainstream television broadcasting? The BBC, one of the oldest and most respected companies in the world posed this question in a bid to understand how YouTube culture works and what that means for us all.

How Brands Market Video on YouTube: Interview with Google's Suzie Reider

We talked to Google/YouTube's Suzie Reider, Director of Media Solutions, also our keynote speaker at the ReelSEO Marketing Summit this Friday. What exactly do brands need to keep in mind when creating content for YouTube? Suzie's got some stats, tips, and top-notch info for us to consider.