YouTube community Articles

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then ...

YouTube's New Channel Design is Live for a Few Creators

Seven YouTube channels now have the new channel layout that we talked about last week, and we appear to be heading for even more "Google-plussing" of the site, as these channels all have mostly a plain white background with a simple banner at the top, ...

Reviewing YouTube's Experimental UI Design and New Video Upload Features [Reel Web #64]

YouTube is at it once again with multiple updates and changes in recent weeks. On this week's Reel Web weekly video news episode, we review several major changes that YouTube has made to the video upload process in the past week or so that you should ...

Republican Presidential Candidates Face Invisible Caucus On YouTube, Too

With the Iowa caucuses taking place on Jan. 3, 2012, and the New Hampshire primary being held a week later on Jan. 10, 2012, the Republican presidential candidates can be excused for not focusing on another contest that helped Barack Obama win the presidency of ...

Rokenbok Toy Company Using YouTube To Transform Into Online Business

The world of children's toys has evolved from wooden blocks to high-end construction sets which stimulate young brains.  And the toy industry has changed dramatically as well. In 1995, Paul Eichen left his corporate gig as an executive at an international data projector company to ...

Six Pack Shortcuts Uses Promoted Videos To Get Ripped

Some members of the YouTube community are searching for workout videos, fitness tips, and the best advice on how to get a ripped body and six pack abs.  No, ma'am, I'm not one of them.  To paraphrase Agent K in Men in Black (1997), "We ...

Taylor Swift Wants Fans' Video Questions For YouTube Presents Q&A

YouTube knows that music is a huge part of its success--and therefore a huge part of any future success the platform hopes to have. In just the last few months, they've hired both Lady Gaga and Justin Bieber to help promote Google Chrome, and just ...

Can Collaborative Online Video Creation Go Mainstream? Stroome Hopes So

Are you familiar with Stroome? I was introduced to the service this week, and I think they might be onto something. Stroome is a collaborative video editing service, where users can share clips or partial videos with friends and other members in order to get ...

Exercise Your Online Video Rights: Vote for The Next Big YouTube Star

Two of YouTube's biggest new initiatives--Creator Institute & Next Up--are moving on to the next stage. Creator Institute is an honest-to-goodness college course in making & marketing better videos, and Next Up is a contest for partners to compete for a prize of $35,000 and ...

YouTube Legal Issues: The Criminal Case of Evan Emory Part 2

I interviewed Ravenna Schools Superintendent Jon VanLoon about the criminal case of former student and infamous YouTube personality, Evan Emory. VanLoon shared with me what really happened between Emory and the school kids he recorded for his now-infamous YouTube video, which has resulted in formal ...

The ReelSEO Review of YouTube & Ridley Scott's Life In A Day

I've been talking about Life In A Day--the film from producer Ridley Scott, director Kevin Macdonald, and thousands of amateur cinematographers from YouTube--since it was announced last summer. It was hard to avoid getting excited about something so unusual and daring, and I remained curious ...

Winners of YouTube's On The Rise Contest Double Subscriber Rates

On The Rise is a monthly YouTube competition designed to help deserving young channels get a much-needed push into the spotlight.  Each month, the company nominates a handful of channels, and then lets the YouTube community at large vote to determine the winner.  The winner ...

Online Video Predictions for 2011: Are You Ready for The Storm?

Friends, online-video is going to be a fun storm in 2011 as the drama has just begun. It's the first official business day of 2011, and that prompted me to awaken at 3:00 a.m. with great curiosity. I spent 4-plus hours diving into dozens of ...

Real Video Marketing Power Lies In Community Participation & Hard Work

There was a fantastic piece by Dennis Nishi yesterday over at the Wall Street Journal.  It's called "How to Sell on YouTube, Without Showing A Video.”  (Bonus points for the catchy title, Mr. Nishi).  The crux of the article is that businesses can find great ...

Beyond Viral: YouTube Viral Video Genius Kevin Nalts Nalty Shares His Secrets

Beyond Viral by Kevin Nalts Nalty, viral marketing consultant and Youtube viral video star. In Beyond Viral, Kevin gives video marketing tips and secrets.