YouTube Channel Articles

Evolve or Die! How Businesses Can Transform Using Social Video

I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into ...

The Weekly Online Video News Round Up - The 'Even More YouTube News' Edition

Just over a week ago, YouTube completely and radically changed their layout and overall site design. But if you thought the big changes and announcements were done for a while, you were wrong, because YouTube spent this week pushing out several more changes like a ...

Rick Perry's Viral Video Disaster – What Politicians Do Wrong On YouTube

Republican Texas Governor and GOP presidential primary candidate Rick Perry has neared the three-and-half million mark on his YouTube "Strong” campaign ad since it was released just 5 days ago, but generated nearly half a million dislikes and caused the campaign to disable all social ...

Setting Up Your Channel For The New YouTube Design - Reel Video Producer Tips #16

YouTube's new design changes gives a lot of new options for content creators who run their own channels. In this week's episode of Producer Tip, we show you video producers some of the changes behind the scenes of our ReelSEO YouTube channel and some of ...

Old Spice Man Returns For Christmas Gift-Giving Video Spree

The Old Spice Man is back. Yes, he's still in a towel, but because it's Christmas season, he's also wearing a festive scarf. And he's traded the bathroom as a setting for something that is either a cabin in the woods or a sauna (or ...

How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story - Part 2 of 4

In Part 2 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how he became the company's spokesperson for their highly popular YouTube channel. (You can read Part 1 here). Austin shares several tips for others ...

What The New YouTube Design Means For You - The Reel Web #16

Late last week, YouTube rolled out some major changes to their design. The overall look is much darker, with more black and grey, but the layout is dramatically changed as well. The new YouTube is more focused on social activity around video and in letting ...

Screw Viral Videos! The Orabrush YouTube Marketing Story - Part 1 of 4

I interviewed Orabrush's Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to "screw viral videos" if you ...

Old Milwaukee Has 90% Of A Killer Video Marketing Campaign On Its Hands

Here's what we know for sure: actor Will Ferrell was recently in Davenport, Iowa to film some commercials for Old Milwaukee beer. We know this because there were numerous local news stories about citizens bumping into Will at a local bar. We also know it ...

This Is How To Launch A YouTube Channel - EastMidWestMusic Shows The Way

Sometimes it takes months and months, maybe even years, for a new YouTube channel to build up its audience. Other times, however, it's clear that the creators have done their homework and kept their finger on the pulse of what's hot in online video. In ...

Building Viewership Through Viewer Interaction & Social Activity - The YouTube Creator Playbook

The final section of the YouTube Creator Playbook focuses on making your video social.  When you first begin uploading videos, you are looking for an audience, which likely won't be very big at first.  You have to build one, and building an audience takes interaction ...

How To Run A Successful Online Video Contest: Maximizing Your ROI

Throughout this series on running a successful online video contest, we've covered a lot of ground. We talked about the importance of The Premise and The Prize. We've also looked at using earned, owned, and paid media to promote your contest on a budget. In ...

Vevo Looks For New Ad Deal With YouTube

Vevo, by far and away the most viewed channel on YouTube, is looking for a bigger share of ad revenue from Google as the music video channel considers going public.  VEVO, which has its own site while its channel is also hosted on YouTube, takes ...

YouTube Gives Options For YouTube Channel Layouts - The Reel Web #14

This week our look at the Reel Web includes several news stories about online video, including the new channel layout that YouTube is playing it. There's several options to layout your channel as a Creator, Network, Blogger, or Everything. There's also changes to YouTube's Analytics ...

How To Optimize Your YouTube Channel Page--The YouTube Creator Playbook

Your channel page on YouTube is where you can brand your videos through attractive packaging.  It creates an insular experience for your videos, one without all the distractions of suggested videos and that plain YouTube white background.  A channel page is invitation into your home ...