YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.
Film Riot is a must-see YouTube channel for filmmakers and creators who want to learn the most they can about the art and craft of filmmaking. It’s a how-to crash course in filming and post production and Film Riot founder, Ryan Connolly is our special guest on this week’s “Behind the Reel.”
Google Glass is becoming a powerful storytelling tool. The visceral first-person view evokes strong emotions in many. But are all uses of Glass as a viewpoint good? Whether they are or not, they are all part of an ever-growing tapestry of stories told through the device. Some will help us evolve our storytelling and some will not. Today the buzz is all about an International Women’s Day PSA attempt through Glass.
Chris Pirillo has built up a loyal and engaged following on YouTube, and he is our special guest on this week’s “Behind the Reel”. We talk to him about what it takes to make a successful living via online video, the creative process, trends for 2014, and Wolverine hoodies.
If Millennials are watching TV content, but not on TVs, then where are they watching TV content? Plus, how does one market to Millennials if TV is not where they are watching video? TiVo’s latest survey results shed some light on all of this and more. We also give some logical tips on where you might want to market to Millennials.
Google’s mandatory integration of YouTube and Google+ Plus has caused no end of problems for many people, particularly those who have had their YouTube channel suspended or some features disabled because their Google+ Profile page was also suspended. It’s a complicated issue but we have a fix for you.
Supernovae explode, flare up and then fade quickly, so it’s an apt name for the company formerly known as Viddy, which was just purchased by YouTube Partner and MCN Fullscreen. I go beyond the dollar amounts to look at what it could all mean for Fullscreen.
UK broadcaster Channel 4 has removed all their long-form content from their 4 main YouTube channels, in a bid to drive viewers to their Video on Demand service, 4oD. Shows like The IT Crowd, The Inbetweeners and Come Dine with Me are no longer accessible to YouTube users.
Pre-Roll ads. Can’t live with them, can’t watch a video without them. We’ve seen quite a few brands play about with the format and now Burger join in the hatred with you, albeit with 64 of their very own.
YouTube’s Fan Finder feature allows creators to upload an ad or trailer for their channel, which YouTube will then promote via their TrueView system. On this week’s Creator’s Tip, we take you through the process of uploading the video so you can reach potential new subscribers.