YouTube has been an online marketer and video creators dream come true. But it’s time that you move past that and stop coughing up control and revenue when you could be doing so much more with your online video campaigns. JWPlayer’s new whitepaper talks all about optimizing your YouTube channel as the spear in your online video marketing thrust that will bring more and more users to your own sites where you have control and more revenue to your pocket, where you want it.
In today’s Behind The Reel, a show that takes a look at the real personalities behind online video, we talk to Lucas and Jenny, two young stars who are huge, both on TV and on YouTube. You may know Lucas better as the guy behind ‘Fred’, the first YouTube channel to hit 2 million subscribers.
In this week’s Creator’s Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience.
Did you know that your YouTube channel as a whole can rank independently from your individual videos? On this week’s Creator’s Tip, we give you three great tips to make sure your YouTube channel is as optimized as possible.
Peter Oakley, the Internet Grandad aka Geriatric1927, has died at the age of 86. He was one of the very earliest success stories on YouTube and his channel was the world’s most subscribed between August and September 2006. He uploaded his final video in February 2014.
YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.
Film Riot is a must-see YouTube channel for filmmakers and creators who want to learn the most they can about the art and craft of filmmaking. It’s a how-to crash course in filming and post production and Film Riot founder, Ryan Connolly is our special guest on this week’s “Behind the Reel.”
Google Glass is becoming a powerful storytelling tool. The visceral first-person view evokes strong emotions in many. But are all uses of Glass as a viewpoint good? Whether they are or not, they are all part of an ever-growing tapestry of stories told through the device. Some will help us evolve our storytelling and some will not. Today the buzz is all about an International Women’s Day PSA attempt through Glass.
Chris Pirillo has built up a loyal and engaged following on YouTube, and he is our special guest on this week’s “Behind the Reel”. We talk to him about what it takes to make a successful living via online video, the creative process, trends for 2014, and Wolverine hoodies.
If Millennials are watching TV content, but not on TVs, then where are they watching TV content? Plus, how does one market to Millennials if TV is not where they are watching video? TiVo’s latest survey results shed some light on all of this and more. We also give some logical tips on where you might want to market to Millennials.