The new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore’s February Video Ranking numbers we can find out what’s going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.
Welcome to the ReelSEO TubeTalk show, a podcast that brings you three of the hottest video marketing tips, every week! This week, we discuss ideas for engaging your viewers outside YouTube, why and how to clear your watch history, and why “official series playlists” are so important.
YouTube has been an online marketer and video creators dream come true. But it’s time that you move past that and stop coughing up control and revenue when you could be doing so much more with your online video campaigns. JWPlayer’s new whitepaper talks all about optimizing your YouTube channel as the spear in your online video marketing thrust that will bring more and more users to your own sites where you have control and more revenue to your pocket, where you want it.
In today’s Behind The Reel, a show that takes a look at the real personalities behind online video, we talk to Lucas and Jenny, two young stars who are huge, both on TV and on YouTube. You may know Lucas better as the guy behind ‘Fred’, the first YouTube channel to hit 2 million subscribers.
In this week’s Creator’s Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience.
Did you know that your YouTube channel as a whole can rank independently from your individual videos? On this week’s Creator’s Tip, we give you three great tips to make sure your YouTube channel is as optimized as possible.
Peter Oakley, the Internet Grandad aka Geriatric1927, has died at the age of 86. He was one of the very earliest success stories on YouTube and his channel was the world’s most subscribed between August and September 2006. He uploaded his final video in February 2014.
YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.
Film Riot is a must-see YouTube channel for filmmakers and creators who want to learn the most they can about the art and craft of filmmaking. It’s a how-to crash course in filming and post production and Film Riot founder, Ryan Connolly is our special guest on this week’s “Behind the Reel.”
Google Glass is becoming a powerful storytelling tool. The visceral first-person view evokes strong emotions in many. But are all uses of Glass as a viewpoint good? Whether they are or not, they are all part of an ever-growing tapestry of stories told through the device. Some will help us evolve our storytelling and some will not. Today the buzz is all about an International Women’s Day PSA attempt through Glass.