YouTube Channel

Heres 500 Million Views of Kinder Surprise Egg Unwrapping Videos kinder surprise eggs earned media youtube 360x240

Here's 500 Million Views of Kinder Surprise Egg Unwrapping Videos

We've all heard about unboxing videos on YouTube, but what about unwrapping videos? Yes, they are a thing, and there are 500 Million views for the unwrapping of Kinder Surprise Eggs alone. But they are all for fan-generated, not branded, content.
How to Record Google Hangouts Video record video interview google hangouts 360x240

How-to Record Google Hangouts Video

Google Hangouts are a great way to record a video interview with multiple participants. You can record in private and then publish straight to your YouTube channel within the hour. We show you how, in this week's Creator's Tip.
How to Get the Most YouTube Video Views Via Facebook tube talk 360x240

How-to Get the Most YouTube Video Views Via Facebook

How do you get the most views for the YouTube videos you upload to Facebook? What is YouTube's own secret to success for promoting its video uploads on Facebook? We discuss the best strategy on this week's TubeTalk podcast.
Hey YouTube! Why Make it So Difficult to Share Video Ads? socialMedia2 360x240

Hey YouTube! Why Make it So Difficult to Share Video Ads?

Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad sharing so difficult?
What Does Owned, Paid and Earned Media Mean on YouTube? tube talk 360x240

What Does Owned, Paid and Earned Media Mean on YouTube?

What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week's TubeTalk, the best YouTube marketing podcast around.
How Brands Can Get the Best Return on YouTube Collaborations youtube rss keyword search 360x240

How Brands Can Get the Best Return on YouTube Collaborations

Many brands are turning to influential YouTube creators to collaborate on marketing and advertising video content. We share some advice, and 4 great tips, on how brands can best work with these creators on brand endorsement deals.
How to Set Up YouTubes Fan Funding Tip Jar Feature youtube fan funding thumbnail 360x240

How-to Set Up YouTube's Fan Funding Tip Jar Feature

Do you want your fans and subscribers to be able to financially contribute to your YouTube channel to allow you to create even more video content? If your account is in good standing, and you live in one of the four countries that allows you to enable Fan Funding, here is our guide to setting up this Tip Jar feature.
How to Use YouTubes InVideo Programming to Promote Your Channel tube talk 360x240

How-to Use YouTube's InVideo Programming to Promote Your Channel

InVideo Programming allows you to add some interactivity to your YouTube videos, like a branded watermark, image, or feature video or playlist. On this week's TubeTalk podcast, we discuss the ways in which InVideo Programming can help promote your YouTube channel.
What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers 300 hours of video uploaded to YouTube every minute 360x240

What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

300+ hours of video are being uploaded to YouTube every minute. That's 18,000 hours of video uploaded every hour, or, 18,000 days of video uploaded every day. So what does that amount of content mean for advertisers who are bidding against it, and for creators who want to benefit from monetization?
The Complete Guide to Optimizing Your YouTube Channel Layout tube talk 360x240

The Complete Guide to Optimizing Your YouTube Channel Layout

This week's TubeTalk podcast is a deep-dive into optimizing your YouTube channel layout for the best possible branding impact. We take you through the different elements and features and discuss how to optimize and customize each one.
Toy Reviews Not Toy Brands are Driving YouTube Video Views evantubehd youtube toy unboxing reviews 360x240

Toy Reviews Not Toy Brands are Driving YouTube Video Views

There are many toy brands on YouTube, but it is the independent creators who are generating hundreds of millions of views just from unboxing, reviewing, and playing with those toys. Disney may have a strong presence with its various YouTube channels, but it's a Disney toy reviewer that has generated over 400 Million views in the last 30 days alone.
Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget minecraft 360x240

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has embraced this earned media opportunity, and scored massive success without allocating huge resources to video marketing.
Are Brands Wasting Money on YouTube Custom Channels? [Infographic] youtube gadgets custom brand channels 360x240

Are Brands Wasting Money on YouTube Custom Channels? [Infographic]

Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
How to Drive More Engagement With YouTube Comments tube talk 360x240

How-to Drive More Engagement With YouTube Comments

In this week's TubeTalk podcast, we take a look at how valuable YouTube comments can be for your branded channel. The comments feature gives brands a second chance to communicate their message, and engage with their audience. With good moderation, YouTube comments can provide excellent feedback on your product or service.