The challenge for the car insurance business is that talking about their products is kind of boring. So insurers have taken to TV, and to YouTube, with humorous ads that will make their name memorable with viewers. On YouTube, these videos have the added benefit of being shared, re-uploaded, or even re-enacted by people who enjoy them, but who is winning the battle of the memes?
Can’t attend E3 2014? Join the hundreds of thousands of other gamers who are virtually attending the industry-only event via YouTube Live streaming, and real-time information updates. Brands like Sony are also using YouTube to reach fans throughout the event.
Jonathan Paula has built up a hugely successful following on YouTube, where his ‘Jogwheel’ Network now has over 1 million subscribers, and over 330 million views. Jonathan discusses how he found success and YouTube, through shows like “Is It A Good Idea to Microwave This?”.
If you have a lot of video content uploaded to your YouTube channel, it can be hard to find to the exact video you are looking for, particularly if your content is related to just one or two topics. In this week’s Creator’s Tip, we show you how to use the advanced search tool in your Video Manager, to help you find the exact videos you are searching for.
If you are a brand or a creator using video as a marketing tool then, as with any other medium, you need to build a loyal fan base. Anyone can watch your video, but not everyone will have the inclination to subscribe so they can engage further with your brand. Here are 11 sure-fire ways that you can generate more lovers of your channel.
On this week’s Creator’s Tip we discuss the two different ways you can verify your account with YouTube. The first is the verification of your account, and we will talk about the benefits of that. The second is the verification of your YouTube name, which gives you that little checkmark of authenticity next to your channel, but that’s not so easy to attain.
186.1 million Americans watched online videos last month, that’s very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.
If you haven’t got enough minutes in your working day to complete all the tasks you need to, then an automated system, or tool, can prove to be one of your most invaluable assets. In this post, we’re going to take a look at IFTTT, and how video marketers, bloggers, creators or anyone who wants to save a few minutes a day, can utilize the cloud-based software for their YouTube activity.
Car manufacturers are very familiar with races on the track. But what about competition on YouTube? Today we put the Audi, BMW, and Mercedes-Benz brands to the test to find out how each are doing in terms of owned and earned media. All three are German luxury brands that perform well in the U.S. and across the world. But how well do they do on the world’s No. 1 video platform?
The rumor that YouTube will pay $1 billion to acquire Twitch is great news for YouTube and makes perfect sense. Google created a great feature with Google hangouts and although they integrated it well with YouTube, it never gained traction as a community based streaming tool. Acquiring Twitch, even at the steep cost of $1 billion, would instantly give YouTube the top online streaming community.