YouTube Channel Articles

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Luxury Watches on YouTube: How Brand Videos Influence Fan Videos

Luxury Watches on YouTube: How Brand Videos Influence Fan Videos

We looked at the YouTube footprint of seven luxury men’s watches, and found that like other successful YouTube brands, high rates of social actions correlated highly with community-created videos.

8 Inventive Ways to Promote Your YouTube Channel Offline

8 Inventive Ways to Promote Your YouTube Channel Offline

While most of the strategies used for promoting your YouTube channel are online and involve using the internet, there are still opportunities to use other mediums to market your brand offline. We take a look at 8 ways of doing this that you may not have thought of.

Changing YouTube Channel Name, Mass Likes, and Associated Annotations [TubeTalk #28]

Changing YouTube Channel Name, Mass Likes, and Associated Annotations [TubeTalk #28]

How do you change your YouTube Channel name? How do you use the VidIQ Vision “Mass Like” button? How do you use associated website annotations? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

There are many recommend steps to optimizing a YouTube channel, including creating custom thumbnails. TechSmith explains how it created custom thumbnails that also work as an organizer to help viewers find what they are looking for. Optimizing custom thumbnails created a more polished and cohesive YouTube channel experience for TechSmith subscribers. .

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

Own Goal? Fan made Coca Cola Videos Score Over Branded World Cup Ads

On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren’t responding to this particular meme.

49% of 30-to-49-year-olds Watch Online News Video

49% of 30 to 49 year olds Watch Online News Video

According to a recent report, 36% of all U.S. adults, catch up on their news via online video, with those under age 50 the heaviest consumers of digital news videos. In fact, 48% of 18-to-29-year-olds, and 49% of 30-to-49-year-olds now watch online news video. But should traditional broadcasters be worried?

Fan-Made Video Game Content Crushing Brands on YouTube by 19-to-1

Fan Made Video Game Content Crushing Brands on YouTube by 19 to 1

Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!

TrueView Formats, Vimeo vs. YouTube, and YouTube Email Notifications [TubeTalk #27]

TrueView Formats, Vimeo vs. YouTube, and YouTube Email Notifications [TubeTalk #27]

On this week’s ReelSEO Tubetalk podcast we discuss the type of ad formats for AdWords for Video, also known as TrueView advertising. We also tell you how you can get an email notification when a YouTube channel releases a new video, and we contemplate the pros and cons of YouTube vs Vimeo for business videos.

GoPro: One of the Biggest YouTube Success Stories Ever

GoPro: One of the Biggest YouTube Success Stories Ever

GoPro may be one of the biggest YouTube success stories ever. In 2011, the company generated revenue of $234.2 million, by 2013, the figure was $985.7 million. In 2013, their customers uploaded approximately 2.8 years worth of video featuring ‘GoPro’ in the title to YouTube, and GoPro focused video content generated 1 billion views last year.

How Many Views Per Hour is Your Video Getting on YouTube?

How Many Views Per Hour is Your Video Getting on YouTube?

As a brand, creator, or video marketer, there is nothing more exciting – or nerve-racking – than tracking how your video content is performing in the hours, and days after its upload. We know that 42% of social shares occur within the first 72 hours, and that those shares can be tracked across Facebook, and Twitter. But how is that video faring on YouTube in terms of views per hour?

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