Dunkin' Donuts and Starbucks both use video to promote their brand, products, and ethos to their target audience, and beyond. But which company is succeeding in engaging viewers, and what lessons can be learnt by other video marketers?
The public's appetite for the new Star Wars film, 'The Force Awakens', has generated 88 million views for the trailers released to Facebook and YouTube in the last 7 days. But it's not just the official Star Wars brand that's benefiting from the buzz.
Snicker's latest video marketing campaign, “You’re Not YouTube” enlists the help of 13 popular “how-to” YouTube vloggers. But how can the brand ensure this campaign hits the target like the original from 2010?
Online video is an influential factor in both the presidential election in the United States, and the General Election in the UK. We take a look at which political candidates are winning the viewer vote on both sides of the pond.
Moving your YouTube Channel to a different Google+ Business Page or Profile just got a lot easier with the help of a new Transfer Tool feature from Google. If you wish to change the associated G+ Page or Profile you can now do so in seconds.
Kraft and Heinz have announced they are to merge, creating the fifth-largest food and beverage company in the world. This business move creates a potential goldmine for the new company in terms of increased engagement and visibility on YouTube, a marketing strategy that neither brand has really taken full advantage of as yet.
YouTube has made autoplay the default option for desktop users of the site, and of course it's a way of boosting views in the face of such overwhelming competition from Facebook, and now Twitter. You can disable the feature, but we think it's a good thing for YouTube, creators and viewers.
YouTube Interactive Cards enable creators and brands to add an extra layer of interactivity to their videos. We discuss how to get the most out of this new feature in this week's ReelSEO TubeTalk video marketing podcast.
YouTube Analytics is an absolutely invaluable addition to any creator or video marketer's toolbox. In this week's TubeTalk podcast, we discuss how to use the feature to measure the engagement of your video content with viewers.
We take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.
In late 2014, McDonald's USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the most influential videos on the McDonald's YouTube channel.
Apple created an enormous buzz when it officially launched its new iPhone-compatible smartwatch last week. But of the 22 million video views generated for 'Apple Watch' content in the last 7 days, only 2 million belong to the brand itself.
YouTube's much talked-about Hero, Hub and Hygiene strategy offers a solid content marketing structure for your videos. But how do brands recreate that strategy so their content generates the engagement they need? We discuss this all-important topic on this week's ReelSEO TubeTalk podcast, the best podcast for YouTube video marketing tips.
Embedding a YouTube video on a website landing page couldn't be easier, and adding that content will help drive views and engagement to your YouTube channel. So why aren't more brands who are creating videos that promote their products and services taking the next step to actually publishing them on their own website?
Is your YouTube channel attracting the right audience? Are you reaching the right viewers, and making your channel more appealing for brand deals? We discuss this super-hot topic in this week's #TubeTalk marketing podcast.