YouTube Channel Articles

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YouTube Networks Get Their First Tabloid Story & It’s Getting Ugly – Ray William Johnson vs. Maker Studios

YouTube Networks Get Their First Tabloid Story & Its Getting Ugly   Ray William Johnson vs. Maker Studios

In October, Ray William Johnson left Maker Studios and tried to announce this in one of his videos in as nice a way as possible.  Unfortunately, there's no right way to say "Maker Studios and I are not together anymore," without people wondering, "What happened?" …

YouTube Re-Launches NextUp Competition in US: YouTube Focuses on Collaboration

YouTube Re Launches NextUp Competition in US: YouTube Focuses on Collaboration

If there is another focus in the upcoming year for YouTube, it appears to be collaboration between two or more channels.  Tucked into a chapter of the YouTube Creator Playbook as a good idea for building an audience, collaboration has also come up recently as …

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

The Ultimate Guide to Optimizing YouTube Closed Captions for E commerce [Step by Step Tutorial]

The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My …

Even Hulu and Comedy Central Have a YouTube Channel: Here’s Why

Even Hulu and Comedy Central Have a YouTube Channel: Heres Why

I’ve been teaching YouTube training courses and workshops since April 2007. In the early days, I was frequently asked by internet marketers and video content producers, “How do I convince my CMO that we need to create a YouTube channel?” Many of these people were …

YouTube Opens Production Studio Space in Los Angeles for Creators

YouTube Opens Production Studio Space in Los Angeles for Creators

Back in July, YouTube opened up a creator space in London.  What the space offers is a place where creators can collaborate with other partners, learn new things, have access to high-quality equipment and studios.  Today, they are announcing a new space in Los Angeles, …

Multi-Admin User Capabilities Finally Coming to YouTube with Google+ Page Integration?

Multi Admin User Capabilities Finally Coming to YouTube with Google+ Page Integration?

Over the summer YouTube made it possible to associate your Google+ profile with your YouTube account, using your real name instead of some anonymous handle.  This obviously would be awesome for some, and not-so-awesome for others, and you've probably seen a prompt over the past …

How Red Bull’s Marketing Wings Lifted Them to Most Powerful Brand in Social Video

How Red Bulls Marketing Wings Lifted Them to Most Powerful Brand in Social Video

I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it seems that I'm not the only one that has noticed, as goviral's Social Video Equity Report …

YouTube Invests Another $200M into Original Channels Initiative: Some Will Stay, Many Will Go

YouTube Invests Another $200M into Original Channels Initiative: Some Will Stay, Many Will Go

This has been the year of the YouTube original channel, and as we approach 2013 some of those original channels will be receiving additional funding.  And many will not.  30-40% of the original lineup will get the second round and will be notified in the …

8 Simple Ways to Build & Grow Your YouTube Audience [Creator's Tip #63]

8 Simple Ways to Build & Grow Your YouTube Audience [Creators Tip #63]

Online video creators thrive when spending time developing new content ideas to entertain and grow their audiences.  After all, being creative is what drives creative people.  However, to be 'reel' successful, it's just as important for creators to focus their time and energy on building …

ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

ZoomTilt, which I wrote about a while back, is in the business of finding talented filmmakers who have got financially sustainable web series they want to make. In order for them to be financially sustainable, they need to appeal to brands who will sponsor them …

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