YouTube Channel Articles

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Multi-Admin User Capabilities Finally Coming to YouTube with Google+ Page Integration?

Multi Admin User Capabilities Finally Coming to YouTube with Google+ Page Integration?

Over the summer YouTube made it possible to associate your Google+ profile with your YouTube account, using your real name instead of some anonymous handle.  This obviously would be awesome for some, and not-so-awesome for others, and you've probably seen a prompt over the past ...

How Red Bull's Marketing Wings Lifted Them to Most Powerful Brand in Social Video

How Red Bulls Marketing Wings Lifted Them to Most Powerful Brand in Social Video

I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it seems that I'm not the only one that has noticed, as goviral's Social Video Equity Report ...

YouTube Invests Another $200M into Original Channels Initiative: Some Will Stay, Many Will Go

YouTube Invests Another $200M into Original Channels Initiative: Some Will Stay, Many Will Go

This has been the year of the YouTube original channel, and as we approach 2013 some of those original channels will be receiving additional funding.  And many will not.  30-40% of the original lineup will get the second round and will be notified in the ...

8 Simple Ways to Build & Grow Your YouTube Audience [Creator's Tip #63]

8 Simple Ways to Build & Grow Your YouTube Audience [Creators Tip #63]

Online video creators thrive when spending time developing new content ideas to entertain and grow their audiences.  After all, being creative is what drives creative people.  However, to be 'reel' successful, it's just as important for creators to focus their time and energy on building ...

ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

ZoomTilt, which I wrote about a while back, is in the business of finding talented filmmakers who have got financially sustainable web series they want to make. In order for them to be financially sustainable, they need to appeal to brands who will sponsor them ...

How to Spike Video Views via Special Channel Events - A Look at Captain Sparklez’ Minecraft Style

How to Spike Video Views via Special Channel Events   A Look at Captain Sparklez’ Minecraft Style

When you look at certain YouTube channels, you'll see some healthy views here and there that number into the tens and hundreds of thousands.  You'll see a consistent amount of views across every video.  Every once in awhile, one will spike, and there's usually a ...

The Weekly Online Video News Round Up - The 128,000 Foot Edition

The Weekly Online Video News Round Up   The 128,000 Foot Edition

Over the weekend some teams won, some teams lost, some teams finally lived to my expectations. However, that's all sports and we have to get on to talking about the online video news. A big thing this week is Providence Equity Partners selling their 10% ...

4 Ways to Evaluate Your Performance Beyond Video Views [Creator's Tip #61]

4 Ways to Evaluate Your Performance Beyond Video Views [Creators Tip #61]

There are a couple of ways that you can gauge how effective and successful your online video content really is.  A lot of people focus on video views for that (we've debated the value in views before), but that may not be the best way ...

Does YouTube Care About Amateur Creators Anymore? [Reel Web #61]

Does YouTube Care About Amateur Creators Anymore? [Reel Web #61]

While YouTube is still the most popular destination for amateur and user-generated video content, it's clear that times have changed and the online video space has evolved. There's no doubt that YouTube has made a clear and calculated shift towards focusing on more professional grade ...

When I Look at All These YouTube Original Channels, I See Ad Revenue

When I Look at All These YouTube Original Channels, I See Ad Revenue

A year ago, Robert Kyncl, YouTube’s Vice President and Global Head of Content, announced that nearly 100 new original content channels were coming to YouTube. A week ago, Kyncl provided an update on their original channel initiative stating on the YouTube Blog, “When we look at the ...

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