How can certain networks that are successful on cable figure out this YouTube thing? One way is to realize what kind of audience is on YouTube and go after them, rather than appealing to the same audience that watches the cable network. YouTube is all about direct relationships with consumers.
YouTube is tinkering with a new kind of shoppable ad system on the Tresemmé channel. The best part for me: you can actually stay on the channel while you watch videos. The products are in a sidebar and you don't ever get whisked away to another site until you're ready to buy.
YouTube One Channel has been available since March. Now, for all of you who hate the idea of change, you're changing anyway on June 5. No one will be special anymore come next month! And, rest assured, YouTube will likely change it again once you're used to it.
As of May 2013, here are the top subscribed channels on YouTube. After SMOSH has broken a number of records and will likely be the first channel to hit 10 million subscribers soon, a look at the other channels and what they do seemed to be in order.
YouTube have announced a pay by subscription option for the first time in their history but we'd like to take a moment to celebrate those channels that are still free but we'd gladly pay for if we had to. Let us know some of your favourites channels too.
Museums around the New York City area are using video to their advantage: Around 49 million views since their channels were launched in 2007, according to a study conducted by It's News to You. These videos do great in informing, educating, and making people want to see these events in person.
We talked to Marty Kinrose at UCP WORK, Inc, an affiliate of United Cerebral Palsy that has launched a YouTube channel in the past week. We asked Marty what the challenges of running a charity with no government funding are, and how he hopes YouTube will spread the word.
The highly-coveted YouTube Live Stream is being made available to Congress. How will politicians use this new tool to their advantage? Will they use it at all? Who will want to watch politicians talk about anything for an extended period of time? We shall soon see.
U.S. Senate hopefuls in Massachusetts have oddly quiet YouTube channels, especially for Democratic and Republican primaries that are happening tomorrow. Is it because voters don't watch online video? Far from it.
There's an easy way for subscribers to get notified through e-mail when you upload a new video. They have total control over it and can make it stop any time. This is a handy thing to have when there's a channel of which you don't want to miss a single upload.
Despite a nearly universal professional loathing of Annoying Orange, the show has proved to be a huge hit on Cartoon Network and is getting a second season starting on May 16. Why is that, you ask? Well, there's the matter of boys aged 6-14. That's why.
The Boston Bombings was an awful incident, and as usual, video was there. In fact, it played a key role in the eventual nabbing of the suspects. The videos on YouTube were shared all over the place and truly made people feel "one" with Boston.
Just in case you have a brand name that could potentially be sullied by copycats pretending to be you, there is a verification badge available through lots of connections with Google Plus and your website and your channel to make sure there's an iron clad identification for you and others.
There are two essential things you need for YouTube success, and surprise: it's not an expensive budget and high-quality visuals. What you need to do is to get people to feel like they are part of something bigger, something they are excited to be a part of, rather than just passively watching your content.
YouTube and Google+ Business Page Integration is now here, complete with multi-admin user capabilities so that you can have multiple users uploading and managing videos on your channel. People have been able to link their YouTube channels to their Google+ profiles for awhile now, but now those with pages can do it, and there was much rejoicing.