YouTube's Fan Finder feature allows creators to upload an ad or trailer for their channel, which YouTube will then promote via their TrueView system. On this week's Creator's Tip, we take you through the process of uploading the video so you can reach potential new subscribers.
YouTube Analytics already gives you many ways to slice and dice your video metrics but their new Group Analytics feature further segments that data based on video content, campaigns or any other criteria you chose. MCNs can also separate each channel for further insight.
A/B Testing is a simple yet powerful way to measure how your online content is performing but it's been difficult to implement this for YouTube. However, a new tool to market does just that which means that creators can confirm what is working best for them in terms of optimization.
Fullscreen is rolling out a upgrade to their creator platform which gives their YouTube channel partners access to a new range of benefits and apps. The new 'Sign In with Fullscreen' service includes tools to assist with captions, music, crowdfunding and merchandise.
Did you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company? Earned Media is a powerful and effective marketing strategy and at last there is a tool that can help brands identify their most engaged fan base.
YouTube are offering free TrueView ads to creators who produce and upload a promotional video for their Channel. The new feature, Fan Finder, wants to help creators find a wider audience across YouTube. It's free at the moment so hurry and sign up!
It's been another crazy busy week in online video with an Emmy win for Netflix, YouTube offering copyright free music and upgrading the terrible comments system and Machinima releasing all 10 episodes of 'Mortal Kombat: Legacy' in one go.
YouTube is a fantastic resource for those looking for business advice, support and ideas but it's not always easy to find the best videos for your specific needs. We take you through our pick of the ten business Channels.
Channel 4, one of the most innovative broadcasters in the United Kingdom, are teaming up with UK YouTubers to create original short form content which will be broadcast via the TV network, their Video on Demand platform and YouTube itself.
Hugely successful YouTube channels and creators succeed because of the relationships they build up over time, with the audience and with other creators and brands. FanBridge have launched a new service aimed at making these collaborations even easier to facilitate.
We give YouTube a lot of grief over some of the features it introduces but we are really excited about this new one. It finally allows cross promotion of video content between channels - whether they are your own or other creators. We think it has the potential to make branding and promotion so much easier.
In this week's Creator's Tip video, I talk through the options for hosting live streaming events with YouTube - on Youtube.com vs. on your own website using YouTube's embedded player. Which is better for your brand, your live stream event, and your viewers?
TV Shows do fantastically well on YouTube for two reasons - they bring their audience with them and they have a golden supply of content that can re-purposed for the YouTube audience. A new study from OpenSlate shows us just how well the main TV show channels fare online.
What will tomorrow's YouTube top creators be implementing into their channels in order to build audiences and eventually become like a Philip DeFranco or ShayCarl? They'll be doing some combination or all of the following examples.
Yeah, you might be over the age of 25 (or even 18) and wonder how PewDiePie did it. But there wasn't any magic to it. He makes videos every day that young people watch, 15-20 minutes a day. And believe me, YouTube's algorithm noticed. The Game Theorists' video illustrates this perfectly.