YouTube Advertiser Playbook Articles

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Tips and Best Practices For Shooting Your Business Video – The YouTube Advertiser Playbook: Part 2

Tips and Best Practices For Shooting Your Business Video   The YouTube Advertiser Playbook: Part 2

Last week, we covered the extensive first section of the new YouTube Advertiser Playbook.  In that section, the Playbook details the importance of planning for your video before a shoot.  Now that you have a plan, it's time to shoot.  The way this section of …

YouTube Advertiser Playbook Review & Video “Cliff Notes” [Creator's Tip #38]

YouTube Advertiser Playbook Review & Video Cliff Notes [Creators Tip #38]

As most of you know, YouTube recently launched several new video advertising products as well as some new tools and resources that are aimed at helping businesses jump into the world of online video marketing.  As part of this, they released an e-book called the "YouTube Advertiser …

4 Steps for Shooting Successful Web Video – The YouTube Advertiser Playbook: Part 1

4 Steps for Shooting Successful Web Video   The YouTube Advertiser Playbook: Part 1

YouTube definitely wants you to succeed.  The more that you do, the more that they do.  Last year, YouTube gave us the YouTube Creator Playbook, which gave us a step-by-step process in which a great channel filled with great content could reach a wide audience.  …

YouTube Sends Envoys, Plays and Money to Push Video Advertising

YouTube Sends Envoys, Plays and Money to Push Video Advertising

This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.”  In other words, YouTube is sending envoys, plays and money to boost video advertising via Google AdWords for video. …

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