YouTube Advertiser Playbook Articles

The YouTube Advertiser Playbook Index and Overview

We just finished our coverage of the YouTube Advertiser Playbook, which shares a lot of things in common with the YouTube Creator Playbook, but it's geared more towards brands and small businesses.  Both playbooks contain extremely valuable information, and it was our pleasure to break ...

3 Must-Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook - Part 9

When you're a brand and you've turned to video for your advertising needs, you might like to know how exactly those videos are performing. Who are they reaching, how are they finding it, and are they enjoying it? Luckily, YouTube provides analytics, a load of ...

Tips to Promote Your Videos Outside YouTube: The YouTube Advertiser Playbook - Part 8

Once your video is uploaded to YouTube, finding traffic from just being there might be hard to come by.  Most of the popular videos you see have been embedded on other sites, usually because the creators submitted them to blogs where their content is the ...

Kick-Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook - Part 7

The first few sections of the YouTube Advertiser Playbook play out like a mini-Creator Playbook.  In the section named, "Promoting Your Business," the Advertiser Playbook talks a great deal about AdWords for Video and getting your videos and ad campaign seen by inserting them into ...

Reaching Wider Audiences & Creating Discussion Through Video: The YouTube Advertiser Playbook - Part 6

There is nothing better than posting a video on YouTube and getting a discussion started, creating a dialogue about the content you created.  Of course, you hope that discussion is positive, and people are raving about what a great video it is.  Another thing you ...

Channel Discovery and Design for Brands: The YouTube Advertiser Playbook - Part 5

The Advertiser Playbook isn't much different from the Creator Playbook as it gets into this section, but for brands, it might be more important to have a nice channel layout that attracts the eye.  For those of you who'd like to take a look back ...

How to Optimize Metadata for Your YouTube Business Video Ad - The YouTube Advertiser Playbook: Part 4

The first section of the YouTube Advertiser Playbook goes over all the basics of producing your video, from pre-to-post production.  In the next section, "Managing Your Videos," YouTube discusses optimizing metadata, channel design, and social involvement.  Much of this is covered in the YouTube Creator Playbook as ...

Basic Video Editing Tips for YouTube - The YouTube Advertiser Playbook: Part 3

There's nothing like the thrill of taking a whole bunch of footage you just shot and piecing it together towards the final product.  Editing can be every bit as creative as the shooting of the video, and for me, it's far and away the funnest ...

Tips and Best Practices For Shooting Your Business Video - The YouTube Advertiser Playbook: Part 2

Last week, we covered the extensive first section of the new YouTube Advertiser Playbook.  In that section, the Playbook details the importance of planning for your video before a shoot.  Now that you have a plan, it's time to shoot.  The way this section of ...

YouTube Advertiser Playbook Review & Video "Cliff Notes" [Creator's Tip #38]

As most of you know, YouTube recently launched several new video advertising products as well as some new tools and resources that are aimed at helping businesses jump into the world of online video marketing.  As part of this, they released an e-book called the "YouTube Advertiser ...

4 Steps for Shooting Successful Web Video - The YouTube Advertiser Playbook: Part 1

YouTube definitely wants you to succeed.  The more that you do, the more that they do.  Last year, YouTube gave us the YouTube Creator Playbook, which gave us a step-by-step process in which a great channel filled with great content could reach a wide audience.  ...

YouTube Sends Envoys, Plays and Money to Push Video Advertising

This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.”  In other words, YouTube is sending envoys, plays and money to boost video advertising via Google AdWords for video. ...