YouTube Advertiser Playbook

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found youtube for children 360x240

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it's users to be logged in.
Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic] youtube hero hub hygiene 360x240

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

YouTube has over one billion unique visitors each month, but it’s underutilized by brands. YouTube has been educating brands on a new content strategy framework called "Hero, Hub, Hygiene", which outlines the types of videos the site recommends they create for their channel to grow organic viewership and subscribers. We take a look at a new cheat sheet for that strategy.
6 Basic Tips for Capturing Clear Audio on Your Video Creators Tip 132 6 Basic Tips for Capturing Clear Audio 360x240

6 Basic Tips for Capturing Clear Audio on Your Video

Great audio quality will enhance your video, whilst bad audio quality can ruin any footage you've taken the time to film. Following our 6 easy tips for capturing the best sound quality will ensure that you get the audio right every time.