A Yahoo is a legendary being in the novel Gulliver’s Travels (1726) by Jonathan Swift.
Swift describes them as being filthy and with unpleasant habits, resembling human beings far too closely for the liking of protagonist Lemuel Gulliver, who finds the calm and rational society of intelligent horses, the Houyhnhnms, far preferable. The Yahoos are primitive creatures obsessed with “pretty stones” they find by digging in mud, thus representing the distasteful materialism...
If you care at all about having your content ranked well on search engines, then you're probably familiar with the concept of keyword research. At least, I hope you are. No matter what our egos tell us, it's nearly impossible to accurately optimize a webpage ...
comScore has once again let loose with the who's who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total ...
Yes boys and girls, it's that time again. The comScore top ten lists for online video properties are in. The thrills! The Spills! The shake ups, shake downs and everything all around. Let's get on with the show!
I'm back from my apparent slacking off last weekend (you do know that playing video games is my job right?!) This week, now that Mark has a new appreciation of the work one of these requires, we've gone back to combining it all into one ...
Not to be outdone by all the new things Google has been doing with their search interface this year, Yahoo has just released a pretty major update to their own search engine. And since we're all about getting your videos found on search engines here, ...
The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital ...
This is Part Five of our ongoing series of Online Video Marketing Basics, and it's long overdue. This series is intended for the novices among us, businesses and individuals who have only recently decided to take the plunge into online video. And for that decision, ...
YouTube, once just the second largest search engine has now snuck up and tapped Yahoo! on the shoulder, sneaking past them in the latest Internet Top Sites report. Maybe, they got a helping hand by their life partner, Google, who knows. Alexa.com is reporting that ...
I come from a background in search. I'm a search engine guy first, and a video guy second. It's just how I'm wired. Which is why ReelSEO is such a great home for me, because I get to write about both. Today, there's some news ...
Having video viewers tell you which video ads they want to see, and don't want to see is the new thing. Facebook has been using it for sometime with their own ads and now Microsoft, Yahoo!, and Hulu planning to do the same.
comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.
comScore recently announced their new Video Metrix 2.0 which adds several enhancements and June 2010 is the first month where we get to see how they affect the numbers.
It's certainly long in the coming. YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore. Yes, those computators of computationals are back with their latest stats set, this time it's for May 2010. What have they to say?
My post last month about comScore's metrics got eaten by the ReelSEO gremlins and disappeared into the ether but I'm here again, this time hopefully my insightful commentary won't bend time/space and make the entire article disappear again (which must be what happened last time).
Google searches referred 38.92% of all streams according to new collaborative TubeMogul & Brightcove research. The companies have teamed up to create a new online video index and quarterly research report, which will help identify key industry trends and answer questions about the state of ...
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