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A Non-Average Month of Personal Online Video Viewing – Chris Adds it Up

A Non Average Month of Personal Online Video Viewing   Chris Adds it Up

I took all of July and tracked how much online video viewing I was doing to see how I stacked up against the alleged average users in reports from comScore and Nielsen. It might have been an odd month as I had discovered a lot …

Halo, Electric City Debut Trailers, Look For Unprecedented Viewership

Halo, Electric City Debut Trailers, Look For Unprecedented Viewership

A few months ago, Yahoo! announced their first original series, Electric City.  And like all big, huge, announced web series, we were given a vague release date (I'm still looking for that Ben Stiller fake trailer series that was announced, oh, nearly a year ago).  …

Weekly Online Video News Roundup – Super Hot Summer Starts Edition

Weekly Online Video News Roundup   Super Hot Summer Starts Edition

Summer roared into Wisconsin with highs in the mid-90s which, of course, meant my home office was unbearable and I had to try and escape as much as possible to cooler airs (and beverages). It's just 80 degrees in the office today so I thought …

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just …

Online Video Advertising Adapts to the TV Advertising Game

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads …

The Weekly Online Video News Roundup – The Return Edition

The Weekly Online Video News Roundup   The Return Edition

Welcome back ladies and gents to the newly resurrected weekly online video industry news roundup where we compile all the stuff that was interesting, but didn't quite make our coverage here at ReelSEO. So grab that mug of coffee, throw your feet up and flick …

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

April is Another Record Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That's a whole lotta online video ads man! In fact, it's actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore. …

Video Ad Impressions Reach Record Numbers in March 2012

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions …

Yahoo Web Series Roster Expands With Sports Prank Show, Blindsided

Yahoo Web Series Roster Expands With Sports Prank Show, Blindsided

Right after Yahoo! announced Tom Hanks' web series, Electric City, another announcement came in that they would be teaming with CollegeHumor to produce a sports prank web series called Blindsided.  It premieres next week.  It will not have a host, so it will probably have …

Yahoo! To Distribute Tom Hanks Web Series, Electric City, An Interactive Video Experience

Yahoo! To Distribute Tom Hanks Web Series, Electric City, An Interactive Video Experience

I'm on a plane as I write this, and still working–see how dedicated I am to the cause? Anyway, there's a ton of emails in the inbox already today from CES (which is where I'm headed) and this one caught my eye because it's some …

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