Yahoo Articles

A Yahoo is a legendary being in the novel Gulliver’s Travels (1726) by Jonathan Swift.
Swift describes them as being filthy and with unpleasant habits, resembling human beings far too closely for the liking of protagonist Lemuel Gulliver, who finds the calm and rational society of intelligent horses, the Houyhnhnms, far preferable. The Yahoos are primitive creatures obsessed with “pretty stones” they find by digging in mud, thus representing the distasteful materialism...

Prime Time & Long-Form Online Video Is Up, Says Yahoo! Research

So the holiday weekend is over, we're all climbing out of food comas, lathering up skin lotion from too much sun and generally getting back into the groove. We're still free, we partied like it and now we've all got to pay. Luckily, I refrained ...

Google In Talks To Acquire Hulu? Microsoft & Yahoo Too?

Why does there always seem to be so much online video news coming out on Fridays? Christophor wrote this morning about the potential sale of Hulu: who the interested parties might be, and why they might want to buy the video property. Rumors have been ...

Is Hulu Worth Purchasing & Who Are The Suitors? You Make the Call

I will give you all the information available at present. You decide if it is a sweet deal or a sour lemon. Deal? Alright, if you've just come out of a binge-induced coma and don't know what the heck I'm talking about, Hulu has dropped ...

Time Warner & Netflix Sued For Not Providing Captions On All Video Streams

I have some pretty strong opinions about online video captions--in short, I think every video creator should be using them, and for a variety of reasons. I'm actually working on an entire article about that subject, but couldn't ignore the news announcement over the weekend ...

May 2011 Nielsen vs. ComScore Online Video Numbers

It's time once again to take a look at the previous month's online video viewing numbers and statistics. This time, I waited until I got them from both the two major statistics firms, comScore and Nielsen, before writing anything up. It gives a clearer picture ...

Yahoo! Buys IntoNow, Getting Into Interactive TV or Back Into Online Video?

Just last week I wrote about IntoNow's tech and how it's being used by Pepsi and said that it could be a sort of stepping stone to bring the masses to the interactivity of Internet TV. Yahoo! must have read my article because this week, ...

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

After the February fizzle in online video, March has seen the industry spring back to life with 174 million Americans raining down upon online video sites and viewing sessions blossoming to 5.7B while average viewing time saw a growth spurt to 889.1 minutes. Ahhh...spring is ...

Relax, People, Bing Isn't Overtaking Google Anytime Soon

New data this week from Hitwise shows Bing on a pretty impressive upswing in the search engine market share race. And while that's definitely something worth pointing out and taking notice of, it's not really earth-shattering. It's definitely not a sign that Bing is about ...

Is Online Video Dying? Comscore's Video Metrix Says Fizzle in Feb

This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems ...

India Watched 1.7B Online Videos in January, UK Leads in Time Per Viewer

While there are only 30.2 million Indian Internet users who are watching videos, yet they are watching astounding numbers of videos. They are consuming on average 58 videos each totaling about 5 hours per month. Sure, it's not the 178M, 14.6 hours in the US ...

The Weekly Online Video News Reel: The Lethargic Edition

I have to admit that I'm tired. Sure, we all get tired, even superheroes. So let's make this short and sweet, yet still super, right?! Sometimes there just aren't enough of us to go round here at ReelSEO and things slip through the cracks. Today ...

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing ...

Newspapers Rock Online Video, Smoke Broadcasters in Uploads

Brightcove again teamed up with TubeMogul to take a look at online video and its usage, including engagement and discovery, which they've published as the Q4 2010 Online Video & the Media Industry Quarterly Research report. As Team America might say... Quarterly Reports! F-Yeah! (Mark will love ...

The 2010 Online Video Report Card - Consumption Grows Across The Board

comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed ...

Apples to Oranges: Nielsen Online Video Numbers vs. comScore's Video Metrix

Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is ...