Media Metrix November 2010 - Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers
So is it any surprise that retail and eCommerce sites showed massive uptakes last month? Nah, I didn't think so. How about Yahoo! unseating Google as top prop(erty) on the web? Here's a scary fact, the Google Ad network has more unique visitors than the actual Google sites. It reached 93.2% of US Internet users ...
4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November
ComScore dropped their monthly Video Metrix on us the other day and I've just been so busy that I couldn't get to it until now. All that research I was doing myself was taking up some time. But here we are, just a couple weeks left in 2010 and online video is as powerful as ...
One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks
Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading the executive summary and was shocked to learn that one-third ...
Goodbye Yahoo Video Uploads - Yahoo Shifts Away From User-Generated Video Content
Techcrunch is reporting that Yahoo Video is making some major changes in the wake of the company''s layoffs this week. Specifically, they seem to be doing away with user-generated content altogether. The upload utility is gone, and users are seeing a special message at the top of the page.
Google Releases Annual Zeitgeist Report, An In-Depth Look At The 2010 Year In Search
Last week we took a look at what some search engines were saying about the most popular queries of 2010. All the major search engines typically release a recap of the year's most popular keywords and search phrases, and Yahoo, Bing, & AOL did so last week. Google obviously enjoys being different, so they waited ...
What Video Marketers Can Learn From Annual Lists of Top-Searched Keyword Terms
For many years in a row, the top search query was Britney Spears. When sharing this fact with clients and during seminars, I often joke that one would think we've learned everything there is to know about Miss Spears by now. And it seems as though that might finally be the case.
44 Percent of comScore Top 50 Web Properties Have Major Video Presence
So I got the comScore Media Metrix, which is the top fifty web properties in the US and I thought, "Gee, it could be cool to see just how many of them are video focused." So I went to work, and here are the results of that.
ComScore October 2010 Search Engine Rankings - Google Maintains Lead, Duh
Since we talk about SEO, I figured we should talk about the search engines so you know where to focus (Google) and where you can sort of skip (AOL). Now, I find it odd that this report from comScore is five times longer than the new Video Metrix which has just two charts in it ...
Yahoo's New Keyword Research & Comparison Tool, Clues, Is Google Trends With A Kick
If you care at all about having your content ranked well on search engines, then you're probably familiar with the concept of keyword research. At least, I hope you are. No matter what our egos tell us, it's nearly impossible to accurately optimize a webpage or a video using only our gut instinct. Search users ...
October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads
comScore has once again let loose with the who's who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing ...
comScore September 2010 Video Metrix - Less Viewers, More Minutes Per
Yes boys and girls, it's that time again. The comScore top ten lists for online video properties are in. The thrills! The Spills! The shake ups, shake downs and everything all around. Let's get on with the show!
The Sunday News Reel - Week of 3-10 October, 2010
I'm back from my apparent slacking off last weekend (you do know that playing video games is my job right?!) This week, now that Mark has a new appreciation of the work one of these requires, we've gone back to combining it all into one article for you so you can grab your Sunday morning ...
Yahoo Releases Major Changes To Search Interface
Not to be outdone by all the new things Google has been doing with their search interface this year, Yahoo has just released a pretty major update to their own search engine. And since we're all about getting your videos found on search engines here, I figure we'd better take a look and see what's ...
Giving Users Brand Choice Is Key To Video Ad Success On Short Form
The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital to the ad success on short form video.
Video Distribution: Where Should You Upload Your Videos? Online Video Marketing Basics Part 5
This is Part Five of our ongoing series of Online Video Marketing Basics, and it’s long overdue. This series is intended for the novices among us, businesses and individuals who have only recently decided to take the plunge into online video. And for that decision, I applaud you. But you probably still have a lot ...
