Relax, People, Bing Isn't Overtaking Google Anytime Soon
New data this week from Hitwise shows Bing on a pretty impressive upswing in the search engine market share race. And while that's definitely something worth pointing out and taking notice of, it's not really earth-shattering. It's definitely not a sign that Bing is about to overtake Google in the search marketplace, even though that's ...
Is Online Video Dying? Comscore's Video Metrix Says Fizzle in Feb
This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems like viewership is in decline from the all-time high of ...
India Watched 1.7B Online Videos in January, UK Leads in Time Per Viewer
While there are only 30.2 million Indian Internet users who are watching videos, yet they are watching astounding numbers of videos. They are consuming on average 58 videos each totaling about 5 hours per month. Sure, it's not the 178M, 14.6 hours in the US but taking into account things like widespread broadband, economic factors, ...
The Weekly Online Video News Reel: The Lethargic Edition
I have to admit that I'm tired. Sure, we all get tired, even superheroes. So let's make this short and sweet, yet still super, right?! Sometimes there just aren't enough of us to go round here at ReelSEO and things slip through the cracks. Today I'll try to catch everything that almost slipped by.
VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers
comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing them, let's just look at them. Plus, it's Friday and ...
Newspapers Rock Online Video, Smoke Broadcasters in Uploads
Brightcove again teamed up with TubeMogul to take a look at online video and its usage, including engagement and discovery, which they've published as the Q4 2010 Online Video & the Media Industry Quarterly Research report. As Team America might say... Quarterly Reports! F-Yeah! (Mark will love that one I'm sure).
The 2010 Online Video Report Card - Consumption Grows Across The Board
comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed optimism, continued innovation, and the increasing fragmentation." I guess that ...
Apples to Oranges: Nielsen Online Video Numbers vs. comScore's Video Metrix
Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is just starting to give us some data, which I will ...
Opera Mobile Tops 100 Million Users, Still Can't Show Video
Opera is becoming a major player in the mobile browsing market it seems with over 100 million mobile users are using it monthly on their phones. That means you need to make sure your content works with it. It works with it right? Oddly, or not so considering Safari's features, the number one platform for ...
Gamification Reaches Yahoo! Ads, Video Ads Next?
I just read an interesting article by Kristina Knight at BizReport that talked about the gamification of several ad campaigns running on Yahoo!. For those not down with the lingo, gamification, is not a word I coined, but it is the utilization of gameplay mechanics in non-gaming projects. While I have seen it applied to ...
Get Your Online Marketing Degree Next Week At 2011 OMS
It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some of the names on the list, and no, mine isn't ...
The Golden Age of Online Video News Consumption?
Today at the Washington Post and Beet.tv will explore the so-called golden age of online video in a two-hour panel panel discussion with Ann Derry, New York Times; Steven King, The Washington Post; Mark Larkin, CBSNews.com; Kevin Roach, The Associated Press; Anna Roberston, Yahoo! News; Mike Stephanovich, Reuters Insider; Mike Toppo, CNN.com; Jeff Whatcott, Brightcove; ...
14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010
comScore put out their Video Metrix for the final month of 2010 last week, I just didn't get around to it until now. They say, that again, 172 million U.S. users watched video online and they averaged 14.6 hours per viewer. We almost topped 6B video ads against 5.2B video viewing sessions. Oh and 14.6 ...
Why Don't All Video Platforms Display Video View Counts?!
When I was preparing a post about Red Letter Media's Star Wars reviews earlier in the week, I discovered something surprising. Well, it was surprising to me. Blip.tv--where Red Letter's latest video is hosted--doesn't share video view counts publicly on the website. It was important to me at the time, because I was trying to ...
Facebook and YouTube Rise To The Top Most Search Keywords for 2010
Experian Hitwise has released a year-end report detailing the most-searched keyword phrases and most-visited websites of 2010. Among the most interesting reveals is the declaration that Facebook overtook Google as the most-visited website. Of course, they wouldn't be number one if Google wasn't feeding them tons of traffic--the most-searched keyword phrases of the year were ...
