Topic - Online Video & Yahoo
Can User-Generated Video Work as a Business Model? Interview with Wikipedia CEO Jimmy Wales
ReelSEO’s Grant Crowell interviews Wikipedia CEO and Co-Founder Jimmy Wales at the adtech conference and asks: Can consumer-generated media (CGM) work as a monetizeable business model for video like it has for text? What are the challenges with incorporating video into public Wikis? And, can traditional news companies use the wiki model for incorporating CGM video and build back their own news communities, or are the challenges too great? A special report from the ad:tech conference in San Francisco.
Hulu is Growing Faster than YouTube – Online Video Usage Trends For March
According to new research released from Neilsen Online, almost 10 billion (9.6B) video streams were viewed in March of this year by an estimated 130M US web users. This represents almost a 40% (38.8) increase year over year from March 2008 and is an increase of 9% month over month from February 2009. And… there’s more…
Does Truveo Video Search Cover the Planet Better?
Truveo recently did some research which showed they outshine all others in European video search coverage. You might want to take with a grain of salt considering they were doing the research on their own industry and their own service and it might be slightly skewed. Not that we’re saying it is skewed, but it’s not an independent study so…
Youtube Sets New Record with 100 Million Viewers in January
comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008. YouTube led the growth charge, accounting for 91 percent of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million viewers for the first time.
Online Video Viewing Up, Search Engines Continue to Dominate
Comscore, one of the leading agencies for Internet audience measurement, recently released its reports on video engagement for the month of July 2008. Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), and also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. YouTube.com accounted for more than 98 percent of all videos viewed in the Google site network, taking over 40 percent of the total online video market – by far the largest share for any single web property.
75 Percent of U.S. Internet Audience Watched Online Video in July
comScore released its July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month.
Online Video Advertising Industry Report For Q3 2008
Online video ad network, LiveRail recently released a complete report of the online video advertising industry titled, “State Of The Industry Report for Q3 2008″. This exhaustive report (below) highlights both the growth of online video advertising as well as the challenges with online video advertising.
According to the report, online video advertising currently only represents 2.36% of all online advertising expenditures. In addition, less than 21% of internet video streams are currently being monetized. As a result of the opportunity, online video ad spending is forecast to grow 55% in 2009 vs 2008 to almost a billion dollars.
CCTV Reaches 100M Uniques With Olympic Video Coverage
The 2008 Olympics was full of big news: The most gold medals ever won by a single person, and, for China, an astounding number of gold medals. However, the news doesn’t stop there! According to WebTrends Analytics, more than 6 million visitors a day were hitting Chinese largest broadcaster site, CCTV.com during the Beijing Olympic Games ushering in what Alex Yoder, CEO of WebTrends calls, “… the coming of age for the Internet in China.” What’s more is that the traffic surpassed that of the leading US Broadcaster, NBC and online channel, Yahoo!.
Yahoo gives up on search video ads, Google and others still experimenting
During the Q&A portion of the adtech Chicago session, The State of Online Video: Going Beyond the Pre-Roll, I asked panelist Rebecca Paoletti, Director of Video Strategy for Yahoo!, if her company was planning to roll out video ads in universal search results. Her response was the same as last year’s, “no.” She claimed that Yahoo’s attempt and failure with video search ads was an “across-the-board” situation for all search engines. Google, however, said that wasn’t so. Was it an large oversight by Yahoo!, or just a ploy to get more focus away from video search, where Yahoo! is finding it harder to compete?
Blinkx Private-Label Video Search Services
Video search engine blinkx is the latest video search platform to join the recent trend of video search engine companies who have launched private-label video search services and offerings (Truveo, Youtube, Pixsy, etc..).
The new service, dubbed “Red Label,” will allow other websites to utilize blinkx video search technology to provide a complete video search experience for their users. The service is actually one that blinkx already offers to more than 40 current partners, like AOL, Lycos, and Looksmart.
75% of US Internet Users Watched Online Video in May
comScore, a leader in measuring the digital world, today released May 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed more than 12 billion online videos during the month, representing an increase of 45 percent versus year ago.
Universal Search Strategy for Video is not Universal
The major search engines (in particular MSN, Yahoo, and Google) have taken different approaches with regard to the way in which they serve video search results in a universal search environment. It is interesting to examine how universal search has changed and developed at each search engine over time as they test various strategies and learn the effects.
