In the gilded tower of Comcast, laughter rings throughout the halls as C-level executives “make it rain” with the new found wealth they have just extorted from Netflix to ensure that consumers who already pay both companies get the exact service they pay for.
January didn’t quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn’t included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.
Yahoo! reports that 22% of people find pre-roll video ads acceptable. But is that an acceptable number based on the research? Half of the same audience also believes that ads should be more interactive, more relevant and that they should be given a choice in the ads they see.
YouTube is coming to Roku after three years of wrangling and Glass owners get more features including the ability to send and receive Hangouts and upload videos to YouTube. More on these and other stories of the last few days in online video and cable from ReelSEO.
What are the mechanisms behind a viral video? JukinVideo opens up its YouTube analytics to help marketers and brands better understand the process of virality. They show ReelSEO just what it took for one video to attract 5 million views in 7 days.
Yahoo acquires a major live-streaming video platform, Google might be coming out with their own set top box and Rebecca Black is back with the follow up to “Friday”. Oh dear. More on these and other stories of the day in online video from ReelSEO.
The second series of Netflix’s award winning drama “House of Cards” is coming to the site on Valentine’s Day 2014 but the release of YouTube’s music and video subscription service has no such confirmation date. More on these and other stories of the day in online video from ReelSEO.
Goldieblox backs down to the Beastie Boys, Amazon Instant Video launches in Japan, and YouTube’s streaming music feature may be incoming soon. More on these and other stories of the day from ReelSEO.
Microsoft ban swearing on their Xbox video upload platform, Katie Couric confirms why she took the Yahoo dollar and The Beastie Boys hit back at claims they are being unfair over the Goldieblox video. More on these and other stories of the day from ReelSEO.
The IAB has released the final version of their Digital Video Rising Stars Style Guide and Technical Specifications. The guidelines are designed to standardise digital formats for brand advertising, including video ads.