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14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

comScore put out their Video Metrix for the final month of 2010 last week, I just didn't get around to it until now. They say, that again, 172 million U.S. users watched video online and they averaged 14.6 hours per viewer. We almost topped 6B …

Why Don't All Video Platforms Display Video View Counts?!

Why Don't All Video Platforms Display Video View Counts?!

When I was preparing a post about Red Letter Media's Star Wars reviews earlier in the week, I discovered something surprising.  Well, it was surprising to me.  Blip.tv–where Red Letter's latest video is hosted–doesn't share video view counts publicly on the website.  It was important …

Facebook and YouTube Rise To The Top Most Search Keywords for 2010

Facebook and YouTube Rise To The Top Most Search Keywords for 2010

Experian Hitwise has released a year-end report detailing the most-searched keyword phrases and most-visited websites of 2010.  Among the most interesting reveals is the declaration that Facebook overtook Google as the most-visited website.  Of course, they wouldn't be number one if Google wasn't feeding them …

Media Metrix November 2010 – Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

Media Metrix November 2010   Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

So is it any surprise that retail and eCommerce sites showed massive uptakes last month? Nah, I didn't think so. How about Yahoo! unseating Google as top prop(erty) on the web? Here's a scary fact, the Google Ad network has more unique visitors than the  …

4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November

4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November

ComScore dropped their monthly Video Metrix on us the other day and I've just been so busy that I couldn't get to it until now. All that research I was doing myself was taking up some time. But here we are, just a couple weeks …

One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

One Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading …

Goodbye Yahoo Video Uploads – Yahoo Shifts Away From User-Generated Video Content

Goodbye Yahoo Video Uploads   Yahoo Shifts Away From User Generated Video Content

Techcrunch is reporting that Yahoo Video is making some major changes in the wake of the company"s layoffs this week.  Specifically, they seem to be doing away with user-generated content altogether.  The upload utility is gone, and users are seeing a special message at the …

Google Releases Annual Zeitgeist Report, An In-Depth Look At The 2010 Year In Search

Google Releases Annual Zeitgeist Report, An In Depth Look At The 2010 Year In Search

Last week we took a look at what some search engines were saying about the most popular queries of 2010.  All the major search engines typically release a recap of the year's most popular keywords and search phrases, and Yahoo, Bing, & AOL did so …

What Video Marketers Can Learn From Annual Lists of Top-Searched Keyword Terms

What Video Marketers Can Learn From Annual Lists of Top Searched Keyword Terms

For many years in a row, the top search query was Britney Spears.  When sharing this fact with clients and during seminars, I often joke that one would think we've learned everything there is to know about Miss Spears by now.  And it seems as …

44 Percent of comScore Top 50 Web Properties Have Major Video Presence

44 Percent of comScore Top 50 Web Properties Have Major Video Presence

So I got the comScore Media Metrix, which is the top fifty web properties in the US and I thought, "Gee, it could be cool to see just how many of them are video focused." So I went to work, and here are the results …

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