It’s been a busy day for Xbox announcements with the news that Microsoft is not only ramping up production on a number of original series, but it has partnered with UK’s Channel 4, GoPro and even has a new upload feature as part of its latest YouTube app.
Amazon wants to set your TV on FIRE! Oh, wait, they announced the Fire TV, that must be why they have been doing all that Kindle-ing. They have priced their OTT device at $99 but it comes chock full of tech and has the content to back it up. So the question is, will it generate a response with its intended audience, and will the competitors, pardon the pun, fire back?
A leaked report suggests that Microsoft struck a deal with gaming MCN Machinima to promote the Xbox on YouTube with the proviso that creators did not disclose details of any payments received. That potentially violates FTC rules for the companies involved.
2013 was a huge year for OTT (Over The Top) devices and content providers, but that’s nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.
Digitalsmith’s Q3 2013 Video Discovery Trends Report confirms that Netflix holds the lion’s share of the Subscription Video on Demand market with 41% – no surprise there. Redbox Kiosks have the largest share of the Pay-per-Rent services market at 16.5%.
User-generated content delivers 26 times more views for Microsoft on YouTube than their own videos do. With the release of the Xbox One, fan uploads of the unboxing and set up of the console are a huge contributory factor to the brand’s visibility online.
Dodge, Xbox, Pepsi and Virgin America all made the YouTube ads leaderboard for October 2013 for the most watched video ads of last month. Samsung appear twice in the top 5 with trailers for their Galaxy Gear product.
Sometimes, the unboxing of a brand new shiny gadget is as much a part of the experience as the purchase and use of it, so it’s no wonder that unboxing videos are so popular. On this Throwback Thursday, we take a look at the first unwrapping of some of the gadgets we know and love.
Significant video shares across social media networks can increase brand awareness by 55% and increase the ‘likelihood to purchase’ by 103% but who are the real winners in the technology sector when it comes to video ad shares? A new report from Unruly takes us through the data.
This week on the Reel Web, we once again give a quick update on some of the new features launched in the past week at YouTube. We also discuss some recent chatter around whether or not video creators should jump ship from YouTube. Finally, we discuss several …