Topic - Online Video & Wistia
Adobe Sees Big Money in Video Analytics
Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture’s core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition was Omniture’s video analytics platform. Adobe CEO Shantanu Narayen stated about the acquisition:
Video Heatmaps, A Breakthrough for Sales Teams?
Web video marketing, sales, and collaboration application Wistia today announced they have the first-ever heatmap tracking feature available specifically for online video engagement and tracking. Wistia’s CEO Chris Savage says the new feature is designed for visual analysis of individual viewing of video content by offering a colored display of the viewer’s interaction with web videos, and help sales and marketing teams quickly capture leads. (Watch a short video and demo of Wistia’s video heatmap in action.)
Wistia Embedded Video Metrics – The Video Solution for SMBs?
I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.
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Web Video & Project Management Tools – Which Ones to Use
I review some of the most popular (and upcoming) Web-based Project management and collaboration services are providing for video content – and which features are best suited for business projects where online video is crucial to a campaign’s success. Listen to our podcast episode by clicking the “play” icon.
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