Topic - Online Video & widgets

Brightcove Reaches Home Audience Via Internet-connected TV

Brightcove is expanding their reach to the couch thanks to newly announced tools that will enable customers to create immersive, branded video experiences for Internet-connected television sets and other Internet-connected consumer electronics powered by the Yahoo! Widget Engine.

Online Video Tops All but Facebook in Social Media Marketing Usage

Yes, that’s a bold statement, but it’s according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage.

Want to know more? Well you know the deal, Clicky clicky and get the 411 on how your industry is doing.

Google Developing More Dynamic Video Ads with Rockabox

Rummaging around the old Internet I found out that Google is teaming up with Tangozebra founder James booth to boost viewer engagement with video ads. His new company is called Rockabox and it’s helping Google’s DoubleClick to create what’s called Rockabox Shutters format.

Web Video Marketing – 10 Common Marketing Mistakes

This week there was a good post by Michael Kolowich of ChannelOne Marketing titled, “Ten Ways Marketers Drop the Ball in Video Marketing.”  Michael offers some advice as far as what not to do upon deploying a web video marketing project.  I thought it would be a good idea to summarize and elaborate a bit.

Overlay.TV Launches Interactive Online Video Karaoke Widget for International Music Artist

New Video Karaoke widget combines professional video and fan-generated content

Online Video Widgets – ClipBlast Partners with Clearspring

ClipBlast!, the premier Web-wide video navigation and distribution platform, today announced its partnership with Clearspring Technologies (www.clearspring.com) to distribute and track video widgets.

Video Widget Tips – Interview with Avenue A | Razorfish’s Jeremy Lockhorn

I recently interviewed Jeremy Lockhorn, Director of Emerging Media and Video Innovation Avenue A | Razorfish, right after his speaking session at the adtech Chicago conference, Widgets and Applications – The New Media Network. Jeremy explains how video widgets are being used in business applications, and tips for companies looking to get involved in either developing or marketing video widgets.

Video Search Apps Based on Truveo API

TopCoder, the leader in online programming competition, skills assessment and competitive software development, today announced the winners of the Truveo Developer Challenge. Competing for a prize pool of $100,000, developers were set loose to build custom applications that use Truveo’s open API, to build the next great video search application. Competitors leveraged Truveo, the world’s leading video search engine with a continuously-updated index of more than 200 million Web videos, to create 93 powerful new applications in just over two months of competition.

Eyeblaster Launches Global Video Widget Campaign

In the spirit of the European Soccer Championship, Eyeblaster, NIKE, AKQA and Mindshare worked together to deliver one of the largest video widget campaigns ever attempted to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. NIKEFootball’s video widget campaign moved across more than 10 countries, revolutionizing the way any brand has ever used ad serving technology.

Top Wordpress Video Plugins for Video Blogs

WordPress bloggers are hosting and showcasing their video and audio files on their blogs in as many ways as possible. It is possible due to the availability of many plugins for the WordPress. The process of adding video, audio and other multimedia files to your WordPress blog can be very simple or complex, depending on what kind of results you want. Choosing the right plugin is up to you and your media needs. It is always advisable keep backup of your audio and video files you want to post in your blogs as some of the multimedia sites may go out of business anytime.

Collarity – Behaviorally Targeted Advertising & Video Search for Pixsy

Tomorrow, for the Video Search Summit, Pixsy and Collarity will announce their new partnership for a multimedia search and discovery widget/platform.

Online Video API Services Being Developed

Here are 3 of the newest online video APIs available: