whitepaper Articles

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Creating E-Commerce Videos That Compel Shoppers To Buy

Creating E Commerce Videos That Compel Shoppers To Buy

Last week, I published an interview with Justin Foster, Co-Founder of Liveclicker and founder of the Video Commerce Consortium where he talked about the basic principles for creating e-commerce videos that sell.  Today, I offer up to you an incredibly insightful, in-depth whitepaper authored by ...

Benjamin Wayne of Fliqz On The Importance of Video SEO

Online video solutions provider Fliqz has just launched a new search engine optimization service for its customers along with a whitepaper all about hosted video SEO.  We caught up with Benjamin Wayne, the CEO of Fliqz, at the Online Video Platform Summit and asked him ...

Video Hosting Platform Finds Success With Video SEO

Online video hosting platform provider Fliqz has tasted the sweet, sweet taste of video SEO and has launched a free whitepaper (see below) and a new service for it's customers.  Fliqz is calling this new video SEO service "SearchSuccess", and it's aimed at helping drive more ...

EveryZing Moves To RAMP Focus On Content Optimization

Yesterday, EveryZing, a company that we have profiled in the past, has re-branded themselves as RAMP.com. They made a name for themselves by helping companies optimize their video content for search discovery through speech to text recognition technology and they are now moving beyond video

Newspapers, Video and SEO! Coverage Around The Web

Since we published our special report back in February on how Video SEO can save the newspaper industry, there's been recent explosion of coverage on newspapers  making a migration to online video.  We've provided some select links to what we consider the most insightful coverage ...

Clickability Hosts Webinar On How To Thrive In Online Publishing

I thought that some of the Reel SEO regulars might really appreciate the content of this online Webinar so when I ran across it I thought I would let you all know about it. What: "Surviving to Thriving in Online Publishing," a complimentary webinar hosted ...

Marketing With Video 2009 Report - Online, TV and Mobile Video Marketing

Every once in a while, I come across a paid whitepaper or research report that I think is important enough to share with readers.  With that in mind, last week I learned about a newly released report about marketing with video that is, by far, ...

Video Analytics Essentials In A Web 2.0 World

As investment in video-based content and advertising grows, measurement of that video content requires better measurement distinctions than what traditional web 'page view' analytics programs can provide. We recently interviewed Eric Peterson of Web Analytics Demystified about his white paper, Measuring Multimedia Content in a ...

The Importance of Quality Metadata In Monetizing Internet Video

Gotuit, a leading provider of video optimization technologies, today announced that it is making available its latest white paper, "The Currency of Internet Video: The Importance of Quality Metadata in Monetizing Internet Video”. A must read for any digital media executive, the paper analyzes the ...

BrightCove 2008 Video Search Optimization Whitepaper

Yesterday, Brightcove launched a new Whitepaper that covers best practices for online video search optimization (Video SEO). Given the real impact a successful SEO strategy has, Brightcove has put together best practices to clarify and educate their clients on how to get the most from ...

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