Marketing With Video 2009 Report - Online, TV and Mobile Video Marketing
Every once in a while, I come across a paid whitepaper or research report that I think is important enough to share with readers. With that in mind, last week I learned about a newly released report about marketing with video that is, by far, the most comprehensive and definitive guide that I have read ...
Video Analytics Essentials In A Web 2.0 World
As investment in video-based content and advertising grows, measurement of that video content requires better measurement distinctions than what traditional web ‘page view’ analytics programs can provide. We recently interviewed Eric Peterson of Web Analytics Demystified about his white paper, Measuring Multimedia Content in a Web 2.0 World – to talk about his proposed guidelines ...
The Importance of Quality Metadata In Monetizing Internet Video
Gotuit, a leading provider of video optimization technologies, today announced that it is making available its latest white paper, “The Currency of Internet Video: The Importance of Quality Metadata in Monetizing Internet Video”. A must read for any digital media executive, the paper analyzes the crucial role of metadata in unleashing the full value of ...
BrightCove 2008 Video Search Optimization Whitepaper
Yesterday, Brightcove launched a new Whitepaper that covers best practices for online video search optimization (Video SEO). Given the real impact a successful SEO strategy has, Brightcove has put together best practices to clarify and educate their clients on how to get the most from their online video content via video search optimization techniques designed ...
What Is A Video White Paper? Definition and Overview
So, have any of you heard of this new trend towards what is called, "Video White Papers?" Video white papers are a relatively new concept, so let’s define what a video white paper is. Basically, it is simply an alternate delivery medium for white papers, which relies more on visual elements such as video, animations, ...
Developing Effective Online Video Communications - Whitepaper
There is a nice little 10 page white-paper guide from Accela communications provides best practices for developing effective online video communications. The trend that we see with regard to the online video growth is expanding into B-to-B markets. Video is not only an effective tool to educate your internal and external customers, but it can ...
IAB Online Video Ad Standards Whitepaper
Just the other day I was speaking with an online video company focused on video advertising and we were discussing the need for IAB to establish new standards for online video advertising. It appears that towards the end of 2007, that is just what the Interactive Advertising Bureau (IAB) did. The IAB formed a committee ...
Bandwidth Virtualization Technology Explained - Infinera's Bandwidth Virtualization
We all know that internet users are watching videos more and more with each research report that is released. See "Google Sites' Share of Online Video Market Expands to 31 Percent in November 2007," press release published Jan. 17, 2008 at www.comscore.com). As the demand for professional video content grows and as users continue to ...
Brightcove - 5 Keys To Success With Internet TV - FREE Whitepaper
Brightcove released a free white paper about internet TV. This white paper describes how web media properties can create an online video strategy and stay competitive. You can download this report for free. All that is required is some contact information. Click Here
Akamai Launches HD Portal With BBC, NBA, MTV, CBS
The appetite for High Definition content online is growing, driven by consumer demand, an increase in high bandwidth connectivity at the home and content owners looking to extend the reach of growing libraries of HD quality video content. The Akamai HD Portal for HD online videos launched to the public this morning featuring videos from ...
