whitepaper Articles

How and Why Women Watch Online Video [Report]

We're ReelSEO so you know how we feel about online video and we know we're not alone as over 456.6M videos were watched in 2012. But who is watching these videos and how? It's a pretty safe bet to assume that both the males and females ...

A Look at How Recommendation Systems Drive Online Video Discovery

In a recent whitepaper, Ooyala broke down how consumers connect with video and how you can use recommendation engines to help drive that discovery. I thought I would break into the paper a bit just to look a those ways since it's interesting.

FREE WHITEPAPER: How Users Discover Video Content & How Recommendations Affect Monetization

Ooyala has some pretty good offerings in their online video solutions arsenal and now, they've got another one, a new video recommendations system. To help everyone get a better grip on the power of these systems, we worked together to put out a new, free ...

Streaming Video Gaining Ground on Broadcast TV for Connected TV Users

Following up on my previous article from the YuMe Connected TV White Paper which focused on advertising and ad-supported content, I also wanted to take a look at the content itself including what people are watching, when they watch it and, rather importantly, how they ...

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook.  But it's nice to have a list of the types of media channels you can use and break those down into ...

Five Benefits of Integrating Video into Your Website's CMS: Brightcove Bright Ideas

Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. ...

Consumer Insights into Online Video for eCommerce Shopping

When I wrote up the first part of this interesting whitepaper from Invodo, (Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions) I said I'd be back with part two which looked at the more technical aspects of online video for shopping from ...

Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions

Invodo recently dropped a whitepaper titled Delivering Superior Shopping Experiences Via Video: Consumer Insights and Retail Execution which looks at video on ecommerce sites, but from the perspective of the consumer. It's a pretty lengthy 27 pages so I won't go into all of the ...

The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research

According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad's message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the ...

YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: ...

Online Video 101 For Small Business: Video Marketing for SMBs FREE E-Book

For most of our readers, video is something you deal with on a daily basis: shooting, editing, writing, marketing, etc. But for a lot of businesses and individuals, video still represents uncharted waters. Even companies that see video's potential and want to jump in can ...

LeanIn Offers Up WhitePaper on Growing Streams and Audiences

I have been keeping an eye on LeanIn of late because anyway I look at it, interactivity is the future of online video. I like their system because it allows you to socialize in the video player or not. You can simply turn it all ...

Online Video Bolsters Television Ad Campaign Performance Says YuMe

YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen's National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS ...

Closed Captions Help RAMP Up Video SEO & User Engagement

If you've been reading ReelSEO for some time, you'll know that closed captioning for web video can be a powerful way to increase reach and an excellent way to help search engines more easily understand, and rank your web video assets.  Not only that, but ...

Video Is The Fastest Growing Mobile Application: 2/3rds of All Mobile Data In 2015

Cisco released their Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update just the other day and they have adjusted their predictions for online video usage over the next five years. Due to rapid uptake of tablets, smartphones and the expected superphones, they predict ...