Topic - Online Video & whitepaper
Creating E-Commerce Videos that Compel Shoppers to Buy
Last week, I published an interview with Justin Foster, Co-Founder of Liveclicker and founder of the Video Commerce Consortium where he talked about the basic principles for creating e-commerce videos that sell. Today, I offer up to you an incredibly insightful, in-depth whitepaper authored by Justin and titled, “Conceiving, Producing, & Deploying e-Commerce Videos that Sell.”
Benjamin Wayne of Fliqz on the Importance of Video SEO
Online video solutions provider Fliqz has just launched a new search engine optimization service for its customers along with a whitepaper all about hosted video SEO. We caught up with Benjamin Wayne, the CEO of Fliqz, at the Online Video Platform Summit and asked him to talk a bit about their new focus on video SEO.
Video Hosting Platform Finds Success with Video SEO
Online video hosting platform provider Fliqz has tasted the sweet, sweet taste of video SEO and has launched a free whitepaper (see below) and a new service for it’s customers. Fliqz is calling this new video SEO service “SearchSuccess”, and it’s aimed at helping drive more traffic to the customer’s video landing pages instead of merely generating views and rankings through distribution and syndication strategies.
EveryZing Moves to RAMP Focus on Content Optimization
Yesterday, EveryZing, a company that we have profiled in the past, has re-branded themselves as RAMP.com. They made a name for themselves by helping companies optimize their video content for search discovery through speech to text recognition technology and they are now moving beyond video
Newspapers, video and SEO! Coverage around the Web
Since we published our special report back in February on how Video SEO can save the newspaper industry, there’s been recent explosion of coverage on newspapers making a migration to online video. We’ve provided some select links to what we consider the most insightful coverage on how newspapers’ are handling their special situation with online video publishing, and the increasingly large opportunities from optimizing their video content for search engine results.
Clickability Hosts Webinar on How to Thrive in Online Publishing
I thought that some of the Reel SEO regulars might really appreciate the content of this online Webinar so when I ran across it I thought I would let you all know about it.
Marketing With Video 2009 Report – Online, TV & Mobile Video Marketing
Every once in a while, I come across a paid whitepaper or research report that I think is important enough to share with readers. With that in mind, last week I learned about a newly released report about marketing with video that is, by far, the most comprehensive and definitive guide that I have read to-date when it pertains to video advertising and video marketing.
MarketingSherpa, a well-known and highly respected resource for research related to marketing efforts, just released their first-ever report that is focused on the fast-growing landscape of video marketing, titled, “Marketing With Video Report: Online, TV & Mobile.” I cannot even begin to tell you how impressed I am with this report. In all honesty, I found myself overcome with feelings of envy and admiration when reading this report. I wish I had written it myself, all 400 or so pages 
Video Analytics Essentials in a Web 2.0 World
As investment in video-based content and advertising grows, measurement of that video content requires better measurement distinctions than what traditional web ‘page view’ analytics programs can provide. We recently interviewed Eric Peterson of Web Analytics Demystified about his white paper, Measuring Multimedia Content in a Web 2.0 World – to talk about his proposed guidelines for websites to effectively track their investment in video-based content.
The Importance of Quality Metadata in Monetizing Internet Video
Gotuit, a leading provider of video optimization technologies, today announced that it is making available its latest white paper, “The Currency of Internet Video: The Importance of Quality Metadata in Monetizing Internet Video”. A must read for any digital media executive, the paper analyzes the crucial role of metadata in unleashing the full value of video libraries. To be most successful, video publishers must focus on the quality of their metadata, just as they do on the quality of their video and audio.
BrightCove 2008 Video Search Optimization Whitepaper
Yesterday, Brightcove launched a new Whitepaper that covers best practices for online video search optimization (Video SEO). Given the real impact a successful SEO strategy has, Brightcove has put together best practices to clarify and educate their clients on how to get the most from their online video content via video search optimization techniques designed to drive maximum visibility and traffic.
What is a Video White Paper? Definition and Overview
So, have any of you heard of this new trend towards what is called, “Video White Papers?”
New Whitepaper – Developing Effective Online Video Communications
There is a nice little 10 page white-paper guide from Accela communications provides best practices for developing effective online video communications.
