The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research
According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations ...
YuMe Reports Supports Cross-Platform Video Advertising Effectiveness
There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: Using Online Video to Enhance the Reach and Performance of TV, ...
Online Video 101 For Small Business - FREE E-Book
For most of our readers, video is something you deal with on a daily basis: shooting, editing, writing, marketing, etc. But for a lot of businesses and individuals, video still represents uncharted waters. Even companies that see video's potential and want to jump in can be overwhelmed by the amount of information or unsure of ...
LeanIn Offers Up WhitePaper on Growing Streams and Audiences
I have been keeping an eye on LeanIn of late because anyway I look at it, interactivity is the future of online video. I like their system because it allows you to socialize in the video player or not. You can simply turn it all off if you don't want to interact. It's like shushing ...
Online Video Bolsters Television Ad Campaign Performance Says YuMe
YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen’s National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS software. They used it in an analysis of Online Video ...
Closed Captions Help RAMP Up Video SEO & User Engagement
If you've been reading ReelSEO for some time, you'll know that closed captioning for web video can be a powerful way to increase reach and an excellent way to help search engines more easily understand, and rank your web video assets. Â Not only that, but with the signing of the 21st Video Accessibility Act, some ...
Video Is The Fastest Growing Mobile Application: 2/3rds of All Mobile Data In 2015
Cisco released their Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update just the other day and they have adjusted their predictions for online video usage over the next five years. Due to rapid uptake of tablets, smartphones and the expected superphones, they predict that mobile video will account for some 4.65 exabytes of ...
YuMe Says 48% of Online Viewers Plan on Watching More Video This Year
YuMe just released a Whitepaper: Online Video and Television Viewing Attitudes and Behaviors, which is a really long title. But with a title that long it's bound to be a wealth of information, so I'll dive in and pull out tidbits here and there from it and report back to you. The first tidbit of ...
ReelSEO Weekly Online Video News Reel – November 27, 2010 - The Cyberius Black Edition
It was a short week, you probably all stuffed yourselves with turkey and trimmings, gave thanks for a day off and girded yourselves to venture forth into the masses and fight for your right to buy Christmas gifts. Black Friday rolled past and Cyber Monday is powering up in North America, yet here in Europe, ...
Creating E-Commerce Videos That Compel Shoppers To Buy
Last week, I published an interview with Justin Foster, Co-Founder of Liveclicker and founder of the Video Commerce Consortium where he talked about the basic principles for creating e-commerce videos that sell. Today, I offer up to you an incredibly insightful, in-depth whitepaper authored by Justin and titled, "Conceiving, Producing, & Deploying e-Commerce Videos that ...
Benjamin Wayne of Fliqz On The Importance of Video SEO
Online video solutions provider Fliqz has just launched a new search engine optimization service for its customers along with a whitepaper all about hosted video SEO. Â We caught up with Benjamin Wayne, the CEO of Fliqz, at the Online Video Platform Summit and asked him to talk a bit about their new focus on video ...
Video Hosting Platform Finds Success With Video SEO
Online video hosting platform provider Fliqz has tasted the sweet, sweet taste of video SEO and has launched a free whitepaper (see below) and a new service for it's customers.  Fliqz is calling this new video SEO service "SearchSuccess", and it's aimed at helping drive more traffic to the customer's video landing pages instead of merely ...
EveryZing Moves To RAMP Focus On Content Optimization
Yesterday, EveryZing, a company that we have profiled in the past, has re-branded themselves as RAMP.com. They made a name for themselves by helping companies optimize their video content for search discovery through speech to text recognition technology and they are now moving beyond video
Newspapers, Video and SEO! Coverage Around The Web
Since we published our special report back in February on how Video SEO can save the newspaper industry, there’s been recent explosion of coverage on newspapers making a migration to online video. We've provided some select links to what we consider the most insightful coverage on how newspapers’ are handling their special situation with online ...
Clickability Hosts Webinar On How To Thrive In Online Publishing
I thought that some of the Reel SEO regulars might really appreciate the content of this online Webinar so when I ran across it I thought I would let you all know about it. What: "Surviving to Thriving in Online Publishing," a complimentary webinar hosted by Clickability, Inc., the global leader in on demand Web ...
